Mobile User Acquisition Manager

4 Months ago • 2 Years + • Marketing

Job Summary

Job Description

Murka is seeking a Mobile User Acquisition Manager to join their Marketing team. Responsibilities include managing various UA platforms, analyzing KPIs for paid acquisition optimization, working in a data-driven environment to set goals and strategies, conducting creative testing, developing new insights and processes, and collaborating with cross-functional teams. The ideal candidate will have 2+ years of global performance marketing experience, extensive experience with paid UA channels (video and incentive networks), exceptional analytical skills, and gaming industry experience. A BA/BSc in a quantitative field is preferred.
Must have:
  • 2+ years global performance marketing experience
  • Paid UA experience (video & incentive networks)
  • Exceptional analytical skills, metrics-driven
  • Gaming industry experience
  • Proficient in MS Office (Excel)
  • Excellent English communication
Good to have:
  • BA/BSc in quantitative field

Job Details

Job Description

We’re​ ​looking for​ ​a​ ​Mobile User Acquisition Manager to join our amazing Marketing team at Murka.

Responsibilities

  • Manage a variety of different UA platforms hands-on, ownership over specific activities
  • Analyze KPIs for ongoing optimization of paid acquisition to achieve volume, quality, and ROI
  • Work in a data-centric role, where analytics form the foundation for strategy, optimization and goal setting
  • Conduct creative testing across platforms and Geos
  • Develop new insights and process improvements for UA, analysis, and internal work-flows
  • Collaborate with product, analyst, research & creative teams regularly on exciting, industry-first projects

Requirements

  • 2+ years of hands-on global performance marketing experience - must
  • Extensive experience driving growth through paid UA channels (Video networks & Incentive networks) - must
  • Exceptional analytical skills and experience working in a metrics-driven environment - must
  • Gaming industry experience – must
  • BA/BSc, preferably in a quantitative field
  • Profound knowledge of MS Office products (Excel in particular)
  • Excellent communication skills in English, both verbal and written
  • Innovative and independent, someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward

Nice to have

  • BA/BSc, preferably in a quantitative field

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About The Company

Murka Games is an international game development company that has been successfully producing social casino and casual games for over a decade. For several years in a row, Murka’s titles were called the most innovative in the category and ranked among top European companies:

• Top Publishers Award of App Annie’s 2021

• EGR Global North America Awards 2021

• Top 15 Social Casino Game Publishers by EKG

In 2019, Murka Games was acquired by the Blackstone Group, one of the world’s largest private equity firms.

Murka Games brings fun and joy to 5 million monthly players in more than 200 countries worldwide.

With ambitious creation plans in the mobile gaming industry, we are actively looking for new talents to join our team.

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