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Mobile User Acquisition Manager

Mobile User Acquisition Manager

1 Hour ago • 2 Years + • Marketing • Undisclosed

About the job

4 skills required for this role

Add these skills to join the top 1% applicants for this job

foundation

excel

communication

ms-office

Job Description

Murka is seeking a Mobile User Acquisition Manager to join their Marketing team. Responsibilities include managing various UA platforms, analyzing KPIs for paid acquisition optimization, working in a data-driven environment to set goals and strategies, conducting creative testing, developing new insights and processes, and collaborating with cross-functional teams. The ideal candidate will have 2+ years of global performance marketing experience, extensive experience with paid UA channels (video and incentive networks), exceptional analytical skills, and gaming industry experience. A BA/BSc in a quantitative field is preferred.

Must have:

2+ years global performance marketing experience
Paid UA experience (video & incentive networks)
Exceptional analytical skills, metrics-driven
Gaming industry experience
Proficient in MS Office (Excel)
Excellent English communication

Good to have:

BA/BSc in quantitative field

Job Description

We’re looking for a Mobile User Acquisition Manager to join our amazing Marketing team at Murka.

Responsibilities

Manage a variety of different UA platforms hands-on, ownership over specific activities
Analyze KPIs for ongoing optimization of paid acquisition to achieve volume, quality, and ROI
Work in a data-centric role, where analytics form the foundation for strategy, optimization and goal setting
Conduct creative testing across platforms and Geos
Develop new insights and process improvements for UA, analysis, and internal work-flows
Collaborate with product, analyst, research & creative teams regularly on exciting, industry-first projects

Requirements

2+ years of hands-on global performance marketing experience - must
Extensive experience driving growth through paid UA channels (Video networks & Incentive networks) - must
Exceptional analytical skills and experience working in a metrics-driven environment - must
Gaming industry experience – must
BA/BSc, preferably in a quantitative field
Profound knowledge of MS Office products (Excel in particular)
Excellent communication skills in English, both verbal and written
Innovative and independent, someone who thinks outside the box, always interested in the latest trends, building their own opportunities forward

Nice to have

BA/BSc, preferably in a quantitative field

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About The Company

MURKA

8 Active Jobs

Murka Games is an international game development company that has been successfully producing social casino and casual games for over a decade. For several years in a row, Murka’s titles were called the most innovative in the category and ranked among top European companies:

• Top Publishers Award of App Annie’s 2021

• EGR Global North America Awards 2021

• Top 15 Social Casino Game Publishers by EKG

In 2019, Murka Games was acquired by the Blackstone Group, one of the world’s largest private equity firms.

Murka Games brings fun and joy to 5 million monthly players in more than 200 countries worldwide.

With ambitious creation plans in the mobile gaming industry, we are actively looking for new talents to join our team.