Monetization Manager
MURKA
Job Summary
As an experienced Game Monetization Manager, you will strategically design, build, and maintain a thriving free-to-play game economy. This role utilizes economics, sociology, and business intelligence methodologies. Responsibilities include creating and monitoring monthly/quarterly monetization plans, collaborating with product teams on development and testing, analyzing key metrics (LTV, ARpU, Revenue, eCPM, Retention), market research for new ideas and technologies, collaborating on new monetization concepts with the creative team, generating hypotheses for experiments to optimize performance across user segments. The ideal candidate will possess a strong analytical mind, excellent Excel/Google Sheets skills, and confident English communication (Intermediate+).
Must Have
- Relevant F2P casino/card game experience
- Passion for games
- Analytical skills, data analysis
- Proactive, identifies opportunities
- Excel/Google Sheets proficiency
- Intermediate+ English
Good to Have
- Behavioral economics knowledge
- Jira, Wiki experience
Job Description
Job Description
As an experienced Game Monetization Manager, you will strategically design, build, and maintain a thriving free-to-play game economy. The role requires using the methodologies of economics, sociology, and business intelligence.
Responsibilities
- Drawing up and monitoring the implementation of the monthly and quarterly plan of monetization impacts for the project based on business plans and data analysis.
- Interaction with product teams on planning, development and testing of the functionality necessary for the direction.
- Constant monitoring and analysis of key metrics in the direction (LTV, ARpU, Revenue, eCPM, Retention).
- Monitoring of the mobile games and advertising market in search of new ideas and technologies.
- Together with a creative team, creating new concepts for monetization offers and features for user retention. Consider different behaviors of different user segments.
- Generating hypotheses for experiments to maximize the performance of different user segments.
Requirements
- Relevant experience with on-line F2P projects in the casino or cards genres – MUST
- Passion for games and everything game-related
- Analytical mind, the ability to work with large amounts of information, the ability to draw conclusions and identify patterns.
- The ability to suggest new things and look for opportunities, and not wait for formalized tasks.
- High skill in Excel/Google Sheets.
- Confident knowledge of the English language (not lower than Intermediate Strong).
Nice to have
- acquaintance with the basics of behaviorism;
- knowledge of Jira, Wiki.