Monetization & Sales Strategist - Empire franchise

2 Months ago • All levels • Monetization

Job Summary

Job Description

The Monetization & Sales Strategist will be responsible for optimizing in-game sales, upselling, and pricing strategies for the Empire franchise, a billion-dollar brand. This involves developing sales funnels to increase ARPU and ARPPU, implementing tiered pricing and personalized offers, optimizing LiveOps sales cycles, leveraging push notifications and social promotions, and closely collaborating with product, data, and game design teams. The role requires expertise in monetization, digital sales, or e-commerce, a strong analytical mindset, and a commercial focus on long-term revenue growth. Success is measured by key monetization KPIs.
Must have:
  • Monetization expertise
  • Pricing strategy
  • Sales optimization
  • Data analysis
  • Cross-functional collaboration
Perks:
  • Competitive benefits
  • Career growth opportunities
  • High-impact role

Job Details

Goodgame Studios, part of Stillfront Group, is home to one of the most successful free-to-play strategy franchises developed in Germany and played worldwide. With over a billion in revenue, the Empire franchise (Goodgame Empire on web & Empire: Four Kingdoms on mobile) continues to grow.

To drive revenue expansion, we’re looking for a Monetization & Sales Strategist to optimize in-game sales, upselling mechanics, and pricing strategies. You will be responsible for maximizing player spending while ensuring long-term engagement.

This role is ideal for professionals with experience in gaming, e-commerce, or digital product monetization, particularly in pricing models, bundling strategies, and sales optimization.

YOUR MISSION


Monetization & Upselling Strategy
  • Develop in-game sales funnels to increase ARPU, ARPPU, and conversion rates

  • Apply tiered pricing, high-value bundles, and personalized upselling mechanics by implementing private offers and targeted discounts based on player behavior, particularly for VIP players and high spenders

  • Optimize LiveOps sales cycles, flash sales, and seasonal promotions

  • Use push notifications, email, Discord, and in-game prompts for targeted sales, as well as oversee social promotions to maximize conversions

  • Leverage behavioral segmentation to trigger high-value spending events

LiveOps & Sales Optimization
  • Align LiveOps events with sales strategies to maximize revenue

  • Own pricing models for battle passes, progression monetization, and loyalty incentives

  • Monitor and adjust monetization KPIs, ensuring sustainable revenue growth

  • Work closely with product, data, and game design teams to enhance monetization


YOUR BACKSTORY

  • Proven experience in monetization, digital sales, or e-commerce

  • Strong analytical mindset in pricing strategy and revenue optimization

  • Ability to create high-impact sales offers and in-game promotions

  • A commercial mindset, focused on long-term revenue growth

  • Cross-functional collaboration skills with product, data, and LiveOps teams


WHY JOIN US?

  • Shape the monetization strategy for one of the biggest F2P strategy franchises

  • Directly impact revenue growth in a billion-dollar brand

  • Work in a data-driven, results-oriented environment where success is measured by monetization KPIs

  • Competitive benefits, career growth opportunities, and a high-impact role

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About The Company

Goodgame Studios is a leading free-to-play, online games development company active on web and mobile platforms. We self-publish our games in-house and have all relevant professions under one roof: Game Development, Quality Assurance, Community Management and Customer Support to Business Development, Marketing, Analytics and Central IT services. These departments work hand in hand to provide quality gaming experiences to over 500 million registered users worldwide.

Hamburg, Hamburg, Germany (Hybrid)

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