Monetization Specialist
4 Months ago • All levels
Monetization
Job Description
The Monetization Specialist will be responsible for managing SDKs, optimizing ad waterfalls, handling out-of-waterfall ad inventory, and analyzing monetization practices within gaming apps. This includes collaborating with game development teams to ensure compliance with SDK regulations from providers like Google AdMob and AppLovin’, fine-tuning ad waterfalls, managing direct deals and programmatic advertising, and providing insights to optimize monetization strategies, ad placements, and user engagement. The specialist will stay updated on industry trends and competitor practices.
Must Have:
- Manage SDK integration and maintenance for optimal ad delivery.
- Evaluate and optimize ad waterfall setup for gaming apps.
- Support management of ad inventory beyond the primary waterfall.
- Analyze ad logic and in-app purchases within gaming apps.
SDK Management:
- Collaborate closely with our game development teams to ensure compliance with and adoption of the latest SDK-related regulations and best practices from 3rd-party providers, including Google AdMob, AppLovin’, and more.
- Facilitate the integration and maintenance of SDKs for optimal ad delivery and user experience.
Ad Waterfall Optimization:
- Continuously evaluate and fine-tune the ad waterfall setup for our gaming apps to maximize revenue and user engagement.
- Experiment with various ad networks, formats, and placements to identify the most effective combinations.
Out-of-Waterfall Ad Inventory Management:
- Support Monetization Manager to manage ad inventory beyond the primary waterfall, including direct deals and programmatic advertising.
- Implement strategies to fill unsold ad inventory and boost overall ad revenue.
Monetization Practice Analysis:
- Perform in-depth analyses of ad logic, in-app purchases (IAP), and subscription design within our gaming apps and direct competitors.
- Provide insights and recommendations to game development teams to optimize monetization strategies, ad placements, and user engagement.
- Stay up-to-date with industry trends and competitors’ practices to maintain a competitive edge in mobile game monetization.
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