Outbound Marketing Specialist

This is a remote position.

About the Role:

We are seeking a highly skilled Outbound Marketing Specialist with experience in SaaS-based companies to drive outreach and talent engagement. This role requires expertise in using outbound automation tools, AI-driven outreach techniques, and strategic messaging to attract top talent for Zazz.

Responsibilities:

• Develop data-driven outbound recruitment strategies using tools like ZoomInfo, Apollo.io, Instantly, and Reply.io.

• Execute multi-touch outbound campaigns leveraging AI agents, automation tools, and multi-channel outreach (LinkedIn, WhatsApp, email, and direct calls).

• Craft compelling messaging sequences, optimize response rates, and track performance to continuously improve conversions.

• Build Ideal Candidate Profiles (ICP), identify top SaaS talent, and create high-impact outreach playbooks.

• Collaborate with the internal Talent Acquisition team to refine sourcing strategies and ensure talent engagement.

Requirements

Qualifications:

• 2-4 years of outbound marketing experience in a SaaS or product-based company.

• Hands-on experience with outbound marketing and automation tools (ZoomInfo, Apollo, etc.).

• Expertise in AI-driven outreach and multi-channel engagement strategies.

• Strong analytical skills to optimize messaging and outreach funnels.

• Experience in B2B talent acquisition or recruitment marketing is a plus.