Paid Media Associate Manager (Performance Marketing)

The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention, and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business. 

Responsibilities:

• Develop data-driven tactics for paid media campaigns across digital platforms, including social, display, programmatic, and CTV.
• Optimize creative assets based on audience insights, A/B testing, and performance data to maximize conversion and efficiency.
• Analyze campaign data and partner with Marketing Analytics teams to improve the effectiveness of acquisition and retention media.
• Partner with agencies and internal marketing teams on creative assets that drive ESPN+ subscriber acquisition and engagement.
• Stay ahead of trends and platform best practices, bringing innovative approaches to ESPN’s DTC marketing campaigns.
• Present results and performance insights to cross-functional stakeholders to inform future strategies.

Qualifications:

• Minimum of 2 years of experience in digital marketing, or performance media.
• Strong understanding of performance marketing principles, including direct response creative and digital advertising best practices.
• Understanding of creative best practices across CTV, Facebook, Instagram, YouTube, TikTok, and/or programmatic platforms.
• Ability to analyze performance metrics and apply data-driven insights to optimize assets.
• Strong organizational skills, with the ability to manage multiple projects in a fast-paced environment.
• Highly skilled in all Microsoft Office Products especially Excel.
• Excellent written and verbal communication skills.
• Strong enthusiasm for all things Sports and Sports Fans.
• Ability to work with cross-functional teams, external partners and multiple stakeholders.
• Experience with A/B testing, audience segmentation, and conversion optimization is a plus.

Preferred Qualifications:

• Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property or DTC brand.
• Familiarity with creative performance analytics and testing methodologies.
• Knowledge of mobile app tracking solutions (e.g., Kochava, Appsflyer, Adjust) is a plus.

Required Education:

• Bachelor’s degree or equivalent in Marketing, Advertising, Communications or a related field

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