Paid Search / Digital Marketing Coordinator

1 Month ago • All levels • Marketing • $16,640 PA - $20,800 PA

Job Summary

Job Description

The Paid Search / Digital Marketing Coordinator will execute Paid Search, Display, and Social Search efforts for client e-commerce properties. Responsibilities include creating campaigns, ad groups, keywords, and ads on Google, Microsoft/Bing, and META; conducting account health checks; analyzing data to identify optimization opportunities; pulling data for reporting; addressing disapproved products; and leveraging 3rd party tools for efficiency. The role requires a strong understanding of paid marketing metrics and optimization techniques, proficiency in relevant platforms (Google Ads, Microsoft Ads, Google Analytics, Merchant Center, Search Ads 360), and excellent problem-solving skills. Proficiency in Microsoft Excel is essential.
Must have:
  • Paid marketing metrics understanding
  • Google Ads, Microsoft Ads, Google Analytics expertise
  • Data analysis and optimization skills
  • Campaign creation and management
  • Proficient in Microsoft Excel

Job Details

Description

The Paid Search Coordinator will work as part of a team to execute Paid Search, Display, and Social Search efforts to our client e-commerce properties.

This role will be responsible for assisting the Paid Marketing team with the following tasks:

  • Create Campaigns, AdGroups, Keywords, Negative Keywords and Ads for paid marketing platforms including Google, Microsoft/Bing and META
  • Complete account health checks
  • Review large data sets to identify opportunities for keyword expansion, negative keywords, and overall account optimization
  • Pull data from platforms like Facebook, Google & Amazon for weekly reporting
  • Review & take action on disapproved products in Google, Microsoft/Bing, and META
  • Leverage 3 rd party tools such as ChatGPT to improve work efficiency

Requirements

  • Demonstrate an understanding of Paid Marketing Performance Metrics (Clicks, Cost per Click,
  • click through rate, etc.) and the optimization measures needed to impact them
  • Have knowledge of GoogleAds, Microsoft Ads, Google Analytics, Merchant Center Next &
  • SearchAds360
  • Possess strong problem-solving & creative thinking skills
  • Be proficient in Microsoft Excel
  • Must be able to work US business hours

Benefits

Candidate Location: Philippines

Job Location: Remote

Shift Timing: Monday – Friday, 9:00 AM – 6:00 PM EST or 8:00 AM – 5:00 PM EST

Payroll via: Upwork Contract

Payment Currency: USD

Salary Range: $8 - $10 per hour

Payment Cycle: Weekly or Biweekly

Working Hours: 42 hours per week

Benefits: No additional benefits beyond hourly payment

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