Paid Search Media Director

2 Months ago • 6 Years +

Job Summary

Job Description

As the Paid Search Director, you will lead the paid search strategy for a large automotive brand with a substantial, complex budget. You will be responsible for hands-on account management, budget management, and performance analysis. You'll also lead a team of search professionals, create presentations, and collaborate with cross-channel teams. Build and maintain client partnerships through regular check-ins, strategic reviews, and consistent performance updates.
Must have:
  • 6+ years’ experience in SEM with 3+ years leading teams
  • Expertise in search media management and analytics across platforms
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and personal time
  • Access to online services for families and new parents
  • Early Dismissal Friday’s
  • 12 Affinity Groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

As the Paid Search Director, you will lead the paid search strategy for a large automotive brand with a substantial, complex budget. The ideal candidate thrives on in-platform optimizations, has a proven track record of mentoring teams, and excels at developing relationships with both internal and external partners.

This position is based in Toronto and not open for remote hire.


You will:

  • Demonstrate hands-on account management including, but not limited to conducting regular performance analyses and audits, ensuring campaigns align with key KPIs
  • Manage budgets effectively, swiftly adapting tactics as needed to maintain efficiency and ROI
  • Perform daily and weekly performance and pacing checks on multiple accounts and initiatives
  • Lead and develop a team of search professionals, removing obstacles and ensuring alignment with client goals
  • Act as the team’s expert consultant, reviewing and refining campaign strategies and plans, upholding quality standards and budget parameters
  • Create and deliver clear, data-backed presentations and reports for both clients and internal partners
  • Collaborate closely with cross-channel teams (Data Science, Strategy, Account Management, and other adjacent ads teams) to ensure cohesive, integrated campaigns
  • Build and maintain strong client partnerships through regular check-ins, strategic reviews, and consistent performance updates 

You have:

  • 6+ years’ experience in SEM, with 3+ years leading high-performing teams
  • Expertise in search media management and analytics across platforms (Google Ads, Bing Ads, SA360, etc.)
  • Achieved significant performance improvements through strategic keyword expansion, audience targeting, and structured testing
  • Developed test-and-learn frameworks that informed broader strategic decisions, boosting ROI and long-term growth
  • Proven track record managing large-scale budgets and surpassing aggressive performance targets
  • Excellent communication skills, able to interpret complex data and convey clear insights to senior business leaders
  • Demonstrated ability to build positive client relationships and manage challenges effectively
  • High level of integrity, autonomy, and dedication to continuous improvement in paid search

What We Offer: 

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, wellness days, and personal time
  • Access to online services for families and new parents
  • Early Dismissal Friday’s (off at 3:00 PM local time every Friday)
  • 12 Affinity Groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts 

Our new hires & employees are the future of our organization, and we want to set you up for long-term success.  In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.   

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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