The Paid Social Account Manager will be responsible for implementing and executing Paid Social campaigns, adhering to the agreed strategy to maintain, develop, and surpass client performance targets. This involves day-to-day implementation, optimization, and uploading of client campaigns, along with supervising junior staff. The role also includes liaising with vendors and third-party representatives to build relationships and knowledge of new features. The Account Manager must interpret performance reports to provide actionable insights, coach junior staff, and communicate performance and return on investment to clients through regular reporting and analysis.