Partner and Campaigns Lead, Business Development Representative

1 Month ago • 4 Years + • Marketing • Business Development

Job Summary

Job Description

As the Partner and Campaigns Lead for Business Development, you'll drive the execution of partner-led Business Development Representative (BDR) motions (including Partner-BDR) and manage the execution of BDR campaigns and solution plays across APAC. You will collaborate closely with Partner teams, Marketing, Business, and Customer Growth Engine (CGE) to activate targeted demand-generation programs, ensuring BDRs deliver predictable, high-quality pipeline results. Responsibilities include executing outbound and inbound BDR campaigns, collaborating with Marketing, CGE, and MALs for messaging and assets alignment, partnering with various teams to activate aligned campaigns, building alignment on sub-regional execution priorities, ensuring BDR capacity aligns with business goals, and equipping BDRs with the right tools for effective campaign execution.
Must have:
  • Bachelor's degree or equivalent experience
  • 4+ years experience in Partner Programs, Business Development, Campaign Management, or Marketing in cloud/SaaS or B2B Tech
  • Experience with cross-functional teams
  • Execute outbound and inbound BDR campaigns
  • Collaborate with Marketing, CGE, and Partner Sales teams
Good to have:
  • Experience managing partner ecosystems in APAC
  • Experience managing pipeline-focused initiatives
  • Ability to translate marketing and partner strategies into effective business execution

Job Details

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in Partner Programs, business Development, Campaign Management, or Marketing within a cloud/SaaS or B2B Tech environment.
  • Experience working with cross-functional teams (e.g., Marketing, Sales, Partner Sales) to achieve business outcomes.

Preferred qualifications:

  • Experience managing or supporting partner ecosystems in APAC.
  • Experience managing pipeline-focused initiatives or campaigns with clearly measured Key Performance Indicator (KPIs) and success metrics.
  • Ability to translate marketing and partner strategies into effective business execution.

About the job

The Google Cloud Platform team helps customers transform and build what's next for their business — all with technology built in the cloud. Our products are developed for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. Our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life. As part of an entrepreneurial team in this rapidly growing business, you will play a key role in understanding the needs of our customers and help shape the future of businesses of all sizes use technology to connect with customers, employees and partners.

As the Partner and Campaigns Lead for Business Development, you'll drive the execution of partner-led Business Development Representative (BDR) motions (including Partner-BDR) and manage the execution of BDR campaigns and solution plays across APAC. You'll collaborate closely with Partner teams, Marketing, Business and Customer Growth Engine (CGE) to activate targeted demand-generation programs, ensuring BDRs deliver predictable, high-quality pipeline results.

Responsibilities

  • Execute outbound and inbound BDR campaigns and solution plays aligned with APAC marketing and business priorities.
  • Collaborate closely with Marketing, CGE, and MALs to ensure alignment on messaging and assets.
  • Partner closely with Marketing, Sales Operations, CGE, Partner Sales, and BDM teams to activate aligned campaigns.
  • Build alignment on sub-regional execution priorities, ensuring BDR capacity aligns with business goals.
  • Ensure BDRs are equipped with the right messaging, scripts, and assets to effectively execute campaigns.

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