Partner and Campaigns Lead, Business Development Representative
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 4+ years experience in Partner Programs, Business Development, Campaign Management, or Marketing in cloud/SaaS or B2B Tech
- Experience with cross-functional teams
- Execute outbound and inbound BDR campaigns
- Collaborate with Marketing, CGE, and Partner Sales teams
- Experience managing partner ecosystems in APAC
- Experience managing pipeline-focused initiatives
- Ability to translate marketing and partner strategies into effective business execution
4 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in Partner Programs, business Development, Campaign Management, or Marketing within a cloud/SaaS or B2B Tech environment.
- Experience working with cross-functional teams (e.g., Marketing, Sales, Partner Sales) to achieve business outcomes.
Preferred qualifications:
- Experience managing or supporting partner ecosystems in APAC.
- Experience managing pipeline-focused initiatives or campaigns with clearly measured Key Performance Indicator (KPIs) and success metrics.
- Ability to translate marketing and partner strategies into effective business execution.
About the job
The Google Cloud Platform team helps customers transform and build what's next for their business — all with technology built in the cloud. Our products are developed for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. Our teams are dedicated to helping our customers — developers, small and large businesses, educational institutions and government agencies — see the benefits of our technology come to life. As part of an entrepreneurial team in this rapidly growing business, you will play a key role in understanding the needs of our customers and help shape the future of businesses of all sizes use technology to connect with customers, employees and partners.
As the Partner and Campaigns Lead for Business Development, you'll drive the execution of partner-led Business Development Representative (BDR) motions (including Partner-BDR) and manage the execution of BDR campaigns and solution plays across APAC. You'll collaborate closely with Partner teams, Marketing, Business and Customer Growth Engine (CGE) to activate targeted demand-generation programs, ensuring BDRs deliver predictable, high-quality pipeline results.
Responsibilities
- Execute outbound and inbound BDR campaigns and solution plays aligned with APAC marketing and business priorities.
- Collaborate closely with Marketing, CGE, and MALs to ensure alignment on messaging and assets.
- Partner closely with Marketing, Sales Operations, CGE, Partner Sales, and BDM teams to activate aligned campaigns.
- Build alignment on sub-regional execution priorities, ensuring BDR capacity aligns with business goals.
- Ensure BDRs are equipped with the right messaging, scripts, and assets to effectively execute campaigns.
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