Partner Marketing Specialist

10 Months ago • 4 Years + • Marketing • $77,500 PA - $124,000 PA

Job Summary

Job Description

Marketing specialist needed with 4+ years experience in entertainment industry, strong understanding of marketing and communication. Must have experience leading projects and initiatives.
Must have:
  • Marketing experience
  • Entertainment industry
  • Project leadership
  • Communication skills
Good to have:
  • Licensing structure
  • Digital content
  • Nintendo franchises
  • Experience with licensees
Perks:
  • Performance bonus
  • Comprehensive benefits

Job Details

About Nintendo: Nintendo Co., Ltd., headquartered in Kyoto, Japan, has created franchises that have become household names worldwide, including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Pokémon™, Animal Crossing™, Pikmin™ and Splatoon™, through its integrated hardware and software products. Nintendo aims to deliver unique, intuitive entertainment experiences for everyone, manufacturing and marketing video game devices such as the Nintendo Switch™ family of systems, developing and operating applications for smart devices, and collaborating with partners on a range of other entertainment initiatives like visual content and theme parks. Nintendo has sold more than 5.8 billion video games and over 850 million hardware units globally. From the launch of the Nintendo Entertainment System™ more than 30 years ago, through today and into the future, Nintendo’s continuing mission is to create unique entertainment that puts smiles on the faces of people all over the world. A wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Wash., serves as headquarters for Nintendo’s operations in the Americas. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.

Nintendo is an equal opportunity employer. We offer a welcoming and inclusive environment in service to one another, our products, the diverse consumers we represent, and the communities we call home. We do all of this with kindness, empathy and respect for each other.

DESCRIPTION OF DUTIES:

  • Leverages strong marketing and industry knowledge to support the Strategic Initiatives (SI) partner marketing team.

  • Ideates, advocates for, and supports the execution of licensed partner marketing opportunities that deliver meaningful consumer engagement and sell-through

  • Partners closely with Partner Marketing leadership and internal / external stakeholders to facilitate the development and execution of marketing campaigns for licensed partner products through regular interaction with cross-functional internal and external stakeholders and executional leads

  • Provides recommendations on how to optimize the use of SI marketing resources to deliver on SI business goals

  • Works closely with partners to document and communicate their marketing strategy—including overall marketing priorities, key product messaging, and target audiences—and help optimize their plans

  • Evaluates effectiveness of marketing investments in driving incremental demand, and adjusts plans accordingly to continuously improve ROI

  • Acts as point of contact between external partners, Nintendo internal departments, and NOA SI for all partner marketing-related matters

  • Supports licensed partners in all marketing, advertising and promotional activities, including identifying integration opportunities

  • Analyzes and understands market, consumer, retailer and industry trends

  • Drive the management, approval, and execution of partner product integration into Nintendo marketing programs including experiential tactics, PR programs, advertising, retail marketing, live services, CRM, etc., in partnership with leadership

  • Works closely with external partners to document and communicate marketing strategy, including overall marketing priorities, key product messaging, and targeted audiences

  • Drives collaboration with external partners and internal teams to ensure effective execution across all operations, logistics, legal, staffing, product training, digital, aspects of the program

  • Delivers ongoing communication to key external and internal stakeholders on marketing activity including development and distribution of status reports, recaps, analysis and other materials

  • Performs post-program reporting, ROI and PDCA activities

  • Reviews marketing materials for accuracy and consistency with established key messaging and strategy

  • Acts as the secondary marketing representative of SI with internal NOA stakeholders

  • Helps the manager to update and track partner marketing budget and spend

SUMMARY OF REQUIREMENTS:

  • Four+ years of marketing or related experience in the entertainment industry or other consumer products

  • Prior experience leading projects or initiatives

  • Thorough understanding and experience with most aspects of marketing and communications

  • Familiarity with licensing structure or previous relations with licensees preferred

  • Experience working with digital content developers preferred

  • Familiarity of Nintendo franchise characters and IP

  • Undergraduate degree in Business Administration, Marketing, a related field, or equivalent combination of education and experience

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $77,500 - $124,000 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.

Similar Jobs

Techland - UE5 AI Game Programmer

Techland

Poland (On-Site)
8 Months ago
IHG Hotels & Resorts - IT Manager | Holiday Inn Express Mumbai Powai and Voco Mumbai Powai Hotel & Convention Centre.

IHG Hotels & Resorts

Mumbai, Maharashtra, India (On-Site)
5 Months ago
Every matrix - Application Security Engineer

Every matrix

Bucharest, Bucharest, Romania (Hybrid)
3 Months ago
Techland - Product Marketing Manager

Techland

Warsaw, Masovian Voivodeship, Poland (On-Site)
3 Weeks ago
Bally's Interactive - Shift Manager - Surveillance

Bally's Interactive

(On-Site)
1 Month ago
Nintendo - Manager, Influencer Marketing

Nintendo

Redmond, Washington, United States (Hybrid)
1 Month ago
The Walt Disney Company - Food+ DCP Intern

The Walt Disney Company

Madrid, Community Of Madrid, Spain (On-Site)
2 Days ago
Garena - KOL Specialist

Garena

Casablanca, Casablanca-Settat, Morocco (On-Site)
3 Months ago
Xsolla - Growth Marketing Manager

Xsolla

Los Angeles, California, United States (Remote)
6 Days ago
PwC - Manager SAP Manufacturing | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Lionsgate Games - Staff Accountant

Lionsgate Games

Santa Monica, California, United States (On-Site)
1 Month ago
Every matrix - Market Intelligence Lead

Every matrix

Bucharest, Bucharest, Romania (Hybrid)
3 Weeks ago
USE Insider - Financial Controller (Hybrid)

USE Insider

İstanbul, İstanbul, Türkiye (Hybrid)
6 Months ago
Lakshya Digital - Senior 3D Art Lead - Character

Lakshya Digital

Haryana, India (On-Site)
4 Weeks ago
Dmg - Account Executive

Dmg

Cincinnati, Ohio, United States (On-Site)
6 Months ago
Gaming Innovation Group  - Delivery Project Manager

Gaming Innovation Group

Catalonia, Spain (Hybrid)
4 Weeks ago
Ubisoft Blue Byte - Engine Programmer

Ubisoft Blue Byte

Mainz, Rhineland-Palatinate, Germany (Hybrid)
1 Week ago
PwC - Executive Assistant

PwC

Cairo, Cairo Governorate, Egypt (On-Site)
3 Months ago
Ubisoft - Associate Director, Financial Planning HQ

Ubisoft

Paris, Île-de-France, France (On-Site)
5 Days ago
Scientific Games  - Marketing Manager

Scientific Games

San Juan, San Juan, Puerto Rico (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Redmond, Washington, United States

NVIDIA - Senior Deep Learning Engineer

NVIDIA

Redmond, Washington, United States (On-Site)
3 Weeks ago
Google - Product Planning and Strategy Lead, Pixel Fold

Google

Mountain View, California, United States (On-Site)
1 Week ago
HP - Service Product Manager

HP

Boise, Idaho, United States (On-Site)
7 Months ago
ByteDance - Machine Learning Engineer - Pico Perception

ByteDance

San Jose, California, United States (On-Site)
4 Weeks ago
Google - Staff Software Engineer, Infrastructure, Core

Google

New York, New York, United States (On-Site)
6 Days ago
The Walt Disney Company - Manager, Product Design (Disney +)

The Walt Disney Company

Seattle, Washington, United States (On-Site)
5 Months ago
Activision - HR Business Partner (Temporary)

Activision

Los Angeles, California, United States (On-Site)
1 Month ago
The Walt Disney Company - Vacation Club Guide - Timeshare Sales

The Walt Disney Company

Kapolei, Hawaii, United States (On-Site)
1 Month ago
Next Level Business Services - Front End Developer

Next Level Business Services

Detroit, Michigan, United States (On-Site)
6 Months ago
Anavation - Atlassian Subject Matter Expert

Anavation

Virginia, United States (Remote)
1 Day ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

OUTFIT7 - VP of Marketing

OUTFIT7

Limassol, Limassol, Cyprus (On-Site)
2 Months ago
G5 Games - Creative Producer

G5 Games

Yerevan, Yerevan, Armenia (Remote)
1 Week ago
WebFX - Digital Marketing Lead (SEO/PPC) (Remote - Philippines)

WebFX

Philippines (Remote)
6 Months ago
Illumination - Partnerships, Marketing Intern - Summer 2025

Illumination

Santa Monica, California, United States (Hybrid)
2 Months ago
Windranger Labs - Head of Marketing

Windranger Labs

Apac, Northern Region, Uganda (Remote)
4 Weeks ago
PwC - Senior Associate SAP SC Planning | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
ComeOn Group - Senior CRM Manager - Sweden

ComeOn Group

Stockholm, Stockholm County, Sweden (Hybrid)
1 Month ago
Ubisoft - Partnership Assistant Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
2 Weeks ago
Google - Product Marketing Manager, Ads Marketing

Google

Shanghai, Shanghai, China (On-Site)
6 Days ago
Focus Entertainment - Brand & Creative Manager

Focus Entertainment

Île-de-France, France (Hybrid)
4 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.


Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.


For more information about Nintendo please visit www.nintendo.com.

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Nintendo

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug