Performance Marketing Executive

1 Year ago • 2-4 Years • Marketing

Job Summary

Job Description

Performance Marketing Executive for games, must have experience with Google Ads, Facebook Ads, AppsFlyer, and strong analytical skills.
Must have:
  • Google Ads
  • Facebook Ads
  • AppsFlyer
  • Analytical Skills
Good to have:
  • DV360
  • Google Analytics
  • Adobe Omniture
  • MS Excel
Perks:
  • Startup Culture
  • Innovation Focus

Job Details

ID: 875 | 2-4 yrs | Bengaluru | careers

Performance Marketing Executive


Job Description :
The role requires the person to run performance marketing ads for Google Facebook and programmatic channels for our games. The role includes strategizing and executing of the campaigns


What will you do?
1. This role will be responsible for running/managing and improving Programmatic channels.
2. The person in this role must have hands-on experience of running campaigns on Google and Facebook, YouTube campaigns, and Google search campaigns.
3. This person will own and manage all digital campaigns from ideation to media planning and do an in-depth analysis of performance to drive optimization
4. They will be expected to make suggestions on creatives that the design team can execute and they will have to write basic ad copies
5. They will be expected to come up with suggestions on the target audience campaign level insights etc.
6. The person will be expected to prepare basic reports and own KPIs and conversion metrics like CTR, C2I, install numbers, CPI, CAC.


Who can apply?
1. The candidate must have a working knowledge of the following platforms/ tools- Google ads, Facebook ads, AppsFlyer, DV360, Google Analytics, Adobe Omniture, MS excel.
2. The candidate must have a strong marketing and analytical mindset backed by good problem-solving skills.
3. The candidate should have a minimum of 1-2 years of experience in running ads on the said platforms.


What can you expect? Work Culture


  • A true startup culture - young, fast-paced, where you are driven by personal ownership of solving challenges that help you grow fast
  • Focus on innovation, data orientation, being results-driven, taking on big goals, and adapting fast
  • A high-performance, meritocratic environment, where we share ideas, debate, and grow together with each new product
  • Massive and direct impact on the work you do. Growth through solving dynamic challenges, Leveraging technology & analytics to solve large-scale challenges
  • Working with cross-functional teams to create great products and take them to market
  • Rub shoulders with some of the brightest & most passionate people in the gaming & consumer internet industry

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About The Company

Established in 2017, Gameskraft has become one of India’s fastest-growing companies. We are building the world's most-loved online gaming ecosystem - one game at a time.


Started by a group of passionate gamers, we have grown from a small team of five members to a large family of 600+ Krafters, working out of our office in Prestige Tech Park, Bangalore.


Our short-term success lies in the fact that we strive to focus on building a safe, secure, and responsible gaming environment for everyone. Our vision is to create unmatched experiences every day, everywhere. We set the highest benchmarks in the industry in terms of design, technology, and intuitiveness. We are also the industry’s only ISO 27001 and ISO 9001-certified gaming company.

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