Performance Marketing - User Acquisitions Executive 

About Company:

OUR MISSION 

We see women bring immense joy and incredible positivity to the lives of everyone around them. We want to give them a safe and positive environment to have fun and unwind while fostering relationships across the globe. 

OUR GAMES 

1. Light & Social Our games are highly rewarding, easy to pick up and play and help players form connections with players across the globe. 

2. Positive & Relaxing Experiences that players can escape to from their stressful days 

3. Immersive Worlds filled with lovable characters, and intriguing narratives. 

OUR STELLAR TEAM 

Our core value is centered around People. 

The best talent, empowered to push boundaries as we come together, will help shape the incredible experiences we want to give our players. 

We are ambitious in the quality of games we want to bring into the world but humble about our journey and developing our skills.

The Gaming Industry

The gaming industry is not just one of the most exciting spaces with action across the board; it's also large and growing fast. The industry has been steeped in the use of data to grow from ad models to IAP and now to play to earn models and NFT. You can get a quick overview from the excellent coverage here

About Us: What are we looking to build

Our partner games are building casual social games for women. Our games have a global appeal and are inspired from classic game mechanics. Our ambition is to build a studio in India that is able to ship world class games. We are backed by highly sought after premium global gaming VCs, Makers Fund, Play ventures and a clutch of other marquee investors.

Our people are the center of our philosophy. We look for talent that is world class at their craft, extremely curious and love games. We provide an extremely autonomous environment and let people thrive in decision making. We believe in small high caliber teams. While we are embarrassed by our low bar for humour, nevertheless our stringent evaluation process also involves completing the SOH (Sense of humour) certification.

Responsibilities: 

What is the gig about
Paid user acquisition is the corner stone of mobile game development. SO much so that most games are first tested for distribution before even embarking on building the game.
Your role is to execute various kinds of mobile campaigns - BAU, performance, marketing tests, creative tests, across geographies and multiple platforms like google ads, facebook, networks like unity, applovin, ironsource etc. to name a few. We have a fast-paced, collaborative, data led environment where you will have a chance to work both independently and with other team members in the
creation and implementation of mobile games.

1. To monitor and run campaigns across platforms and ensure they are
delivering results for each game title
2. Channel depth : understanding options for each channel and how it works.
3. Channel relationships with managers and getting input on our campaigns, market and competitors
4. Working with UA team - working with creative team for creative production and UA manager for inputs
5. You would be required to scale up on your ability to work with data. To
look at data and analyse in detail. Use that to arrive at predictive models of how to understand campaign performance
6. As you grow you will also be responsible for Budgeting and projections About You: Bonus points for each of these

Must have

1. Highly Curious and self driven with a passion for marketing and research. Passionate about learning everything that comes with the territory

2. Strong work ethic that pushes beyond expectations demonstrating the
hunger expected in early career
3. Comfortable with chaos that comes with early stage high growth companies
4. Loves taking on responsibility
5. Comfortable with numbers, data and analysis. Preferred Maths/Engineering background.
Bonus
6. Experience of working on Facebook/Google Ads/Networks. Experience on multiple channels is good, so is deep expertise in one. Certifications
are an added bonus.
7. Experience of doing performance marketing for mobile apps is a big bonus.
8. Overall 1-2 years of performance marketing experience where you had setup and were running campaigns. Any kind of corporate exposure is a bonus but not a must have if you can ace our Must haves.
9. Our target segment is western market so preferably has done marketing for that market
10. Loves playing games - this will involve researching games and competitor ads and marketing strategies

Please note: This position is for one of Playdawn's clients, and successful candidates will be hired directly by the client, not by Playdawn.

Our client is proud to be an equal opportunity employer. They are committed to fostering a diverse and inclusive workplace where all individuals are treated with respect and have equal access to opportunities, regardless of race, color, religion, gender, age, disability, or other protected characteristics. They believe that diversity fuels innovation and creativity, and they strive to create an environment where everyone can thrive and contribute to shared success.