Performance Marketing Intern

2 Months ago • Upto 1 Years • Marketing

Job Summary

Job Description

As a Performance Marketing Intern at King, you'll be immersed in the app marketing ecosystem, contributing to the creative optimization of their popular mobile games. Responsibilities include conducting market research, participating in brainstorming sessions for creative ad development (video ads and app store visuals), defining testing hypotheses, creating creative strategies for Google Play and Apple App Store, and analyzing results. You'll work within a multidisciplinary team, gaining hands-on experience in a fast-paced environment and leveraging data analysis skills to make recommendations for increasing performance. The internship is a 3-month program, starting June 2025.
Must have:
  • Active interest in mobile gaming market
  • Strong analytical skills
  • Excellent communication skills
  • Advanced MS Excel & PowerPoint
  • Ability to work independently and meet deadlines
Good to have:
  • Experience with creative optimization
  • Proactive attitude, eager to learn
  • Excellent problem-solving skills
  • Drive to challenge the norm and recommend new opportunities

Job Details

Craft:

Marketing

Job Description:

Marketing & Strategy Internship 2024

We are looking for extraordinarily skilled Marketing and Strategy interns from a variety of backgrounds and interests to join our Kingdom this summer! 

With titles like Candy Crush, Bubble Witch and Farm Heroes, our interns support a multitude of teams across King. As an intern at King, you will have the exciting opportunity to gain hands-on experience with teams that are vital to King’s success. You can join our Performance Marketing team where we’re constantly finding new ways to promote our amazing games. Or you can join our Technology Strategy team working behind the scenes with our game-making engines, systems and platforms instead. As an intern in either team, you will enjoy a creative, challenging and collaborative environment where your ideas will be every bit as valued and nurtured as your capacity to get things done!

Performance Marketing Interns

We are looking for analytical individuals to join our Performance Marketing team, where you will work to drive and maximise King's paid digital investment. You will be part of a community of 100+ business intelligence, analytics, and data science experts, and work closely with various teams across the company to develop your own skills and capabilities. As a Performance Marketing Intern, you’ll be at the heart of gaining insight into the global marketing function of the game industry. The successful candidate will be analytically minded and have the ability to analyse data and make recommendations as well as exhibit an entrepreneurial spirit and eager to grow their career in a fast-paced environment.  

YOUR ROLE WITHIN OUR KINGDOM

  • Make part of a multidisciplinary team where you’ll be able to deep into the app marketing ecosystem and learn the building blocks of Creative Optimization.
  • Conduct market research to get to know the main competitors, trends and best practices in the mobile gaming industry.
  • Take part in the creative process of the funnel creatives, from video ads to app store visual creatives, contributing with ideas in brainstorming sessions.
  • Based on the learnings acquired, define testing hypotheses and create a creative strategy for the King live games on Google Play and the Apple App Store.
  • Perform analysis to monitor and analyze the results of your hypothesis and creative proposals.

Skills to create thrills

  • Active interest in the social/mobile games market from a commercial perspective
  • Ability to work in self-directed, fast-paced, result-oriented environment & to meet deadlines
  • Excellent communication skills to work with team members 
  • Strong analytical skills. Ability to interrogate and interpret data in a meaningful way.

Tasty bonus skills

  • Drive to be constantly challenging the norm and recommending new opportunities to increase performance
  • Pro-active attitude, eager to learn and a hands-on mentality
  • Excellent problem-solving skills
  • Advanced Microsoft Excel and PowerPoint skills.

The skills listed above are intended to portray the range of roles we have available; you do not need to possess all of these skills to apply! We will look at your own individual skill set and determine which team you would be best suited to. 

We love hearing from anyone who is enthusiastic about changing the games industry. Not sure you meet all qualifications? Let us decide! Research shows that women and members of other under-represented groups tend to not apply to jobs when they think they may not meet every qualification, when, in fact, they often do! We are committed to creating a diverse and inclusive environment and strongly encourage you to apply. 

Want to join our Kingdom? 

Apply now! Positions are available in London, applications need to be in English. Our internships will last for 3 months, beginning in June 2025 and ending in September 2025. Please note: our application deadline is 17th of February, however we recruit on an ongoing basis, so early application is advised to avoid disappointment. 

 We are committed to working with and providing reasonable assistance to individuals with physical and mental disabilities. If you are a disabled individual requiring an accommodation to apply for an open position, please email your request to accommodationrequests@activisionblizzard.com General employment questions cannot be accepted or processed here. Thank you for your interest.

About King 

At King, we're Making the World Playful. Heard of Candy Crush? We're the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren't just crushing it with candies, we're also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft. 

A great saga needs all sorts of heroes   

Making games is fun. Especially when you do it with people who share the same idea of what makes a good workplace, great. We design games for everyone, no matter where they are or who they are, and we employ all sorts of people from all kinds of backgrounds to bring them to life. Truth is, we simply cannot expect diversity in our players and originality in our games without first nurturing it in our people. A great saga needs all sorts of heroes.   

    

Making the World Playful   
Making the World Playful is what inspires us to create new experiences and raise the bar. It’s what makes King a place where we can all dream bigger, continue to add innovation to our games, broadening the portfolio and exploring new territories in mid- core and casual. We take the art and science of gaming to the next level through our curiosity for the unexplored, passion for games, respect for each other and love for our players – and we’re not afraid to have fun along the way. In fact, together with our parent company Activision Blizzard and experts around the world, we believe having fun is good for you. There has never been a better time to join us. We're dreaming bigger and see a world of possibilities ahead. If you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful!  

About King

At King, we're Making the World Playful. Heard of Candy Crush? We're the creators behind it. With game studios in Stockholm, Malmö, London, Barcelona and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. But we aren't just crushing it with candies, we're also behind Farm Heroes, Bubble Witch, Pet Rescue and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft.

A Great Saga Needs All Sorts of Heroes

King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.

Making the World Playful

Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?

Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.

So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.

Applications need to be in English.
Discover King at careers.king.com

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About The Company

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