Performance Marketing Manager

• Own performance marketing campaigns across channels (Google, Facebook, affiliates and Programmatic etc).
• Responsible for setting the overall Performance Marketing and Acquisition Strategy, including planning, budgeting, reporting and driving execution with agency partners across Google and Facebook.
• Create and implement a digital marketing strategy to drive awareness, traffic, conversions and revenue & retention (retargeting).
• Own & deliver on user growth targets. Scale acquisition of high LTV users across app & web while maintaining efficiency on CACs and AOVs & other metrics.
• Set up attribution models, multi-channel tracking and quality. Develop robust performance reporting framework, analytics, and ROI tracking for our mobile app and digital channels to continually optimize and improve our marketing investments.
• Drive marketing effectiveness through continuous communication testing (A/B), innovation using different platforms and new products/formats, active co-creation and planning.
• Monitor & strategize to optimize performance campaigns on channels like Google Ads (UAC, GDN, Search, DV360), Facebook Ads & affiliate networks.
• Manage and drive results through our performance marketing agency/affiliate partners and work closely with internal stakeholders in Product, tech and data.
• Understand data in-depth, and churn out actionable insights to drive campaign performance and goals.
• Create and manage internal campaign performance reporting along with agency, communication to all stakeholders and updates on campaign performance.
• Work with internal database & MMP tools (Singular, Appsflyer) and performance tools like GA4 /mixpanel etc) to understand data flowing in and act on actionable insights and optimize performance (CAC/ROAS/LTV/Retention)

Qualification & Requirements

• 4+ years of experience, minimum 2+ years in performance marketing.
• In-depth knowledge of performance marketing, an understanding of consumer behavior and campaign structure.
• Hands-on experience with Google, Facebook campaigns & has managed considerable monthly budgets.
• Platform knowledge for MMPs, deep understanding of attribution, is required.
• Proficient in excel, reporting tools.
• Full funnel knowledge of app ecosystem, metrics & understanding of how MMP systems work.

Good to have qualifications-

• Agency experience/E-Pharma experience is a plus
• Experimentation mindset
• High customer obsessed and focused, wanting to understand the customer in-depth.
• SQL/R knowledge