Performance Marketing Manager – FIFA World Cup 26™

2 Weeks ago • 3-5 Years • Marketing • $67,500 PA - $90,000 PA

Job Summary

Job Description

The Performance Marketing Manager will drive paid acquisition campaigns for FIFA World Cup 26™ Official Hospitality. Responsibilities include developing and executing performance marketing strategies across Paid Search and Paid Social to maximize revenue, fan engagement, and brand awareness. This role requires optimizing campaign budgets, monitoring performance, providing data-driven insights, collaborating with cross-functional teams, and leveraging analytics tools like Google Analytics 4 and Looker. The ideal candidate will have 3-5+ years of experience in performance marketing, proficiency in platforms like Google Ads and Meta Ads Manager, strong analytical skills, and excellent communication skills. The role demands a data-driven mindset and the ability to manage high-profile campaigns across multiple regions.
Must have:
  • 3-5 years in performance marketing (Paid Search & Social)
  • Proficiency in Google Ads, Bing Ads, Meta Ads Manager, TikTok Ads
  • Strong analytical skills & A/B testing experience
  • Excellent communication & data presentation skills
  • Experience managing global campaigns & optimizing ROAS

Job Details

Who We Are:

On Location is a premium experience provider, offering world class hospitality, ticketing, curated guest experiences, live event production, and travel management across sports, entertainment, and fashion. From unrivaled access for corporate clients to guests looking for fully immersive experiences at marquee events, On Location is the premier and official service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals. The company also owns and operates a number of unique and exclusive experiences, transforming the most dynamic live events into a lifetime of memories. On Location is a subsidiary of Endeavor, a global sports and entertainment company.

We are seeking an experienced and highly analytical Performance Marketing Manager to drive paid acquisition campaigns in support of the FIFA World Cup 26™ Official Hospitality. This role is responsible for developing and executing performance marketing strategies across Paid Search and Paid Social to maximize revenue, fan engagement, and brand awareness. 

Reporting to the Sr. Manager, Paid Media & Performance Marketing, you will collaborate with marketing, creative, and analytics teams to optimize return on ad spend (ROAS) and efficiently allocate media budgets across multiple regions. This role requires a data-driven mindset, expertise in audience segmentation, and experience managing high-profile marketing campaigns. 

Key Responsibilities 

  • Create, execute, and optimize global performance marketing campaigns across Paid Search (Google Ads, Bing Ads) and Paid Social (Facebook, Instagram, TikTok, X, LinkedIn, YouTube) to drive ticket sales, fan engagement, and event awareness. 

  • Oversee and optimize campaign budgets, ensuring efficient allocation to maximize ROAS while meeting CPA and conversion targets. 

  • Continuously monitor and adjust bidding strategies, ad placements, and audience targeting to improve performance. 

  • Work with the Data Analytics team to analyze campaign performance, identify trends, and make data-backed recommendations for optimization. 

  • Provide real-time insights and performance forecasts to inform key stakeholders and adjust strategies based on event demands. 

  • Utilize Google Analytics 4 (GA4), Looker, Tableau, and other data visualization tools to track success metrics and identify opportunities for growth. 

  • Troubleshoot discrepancies and QA ad operations to ensure seamless execution and analytics tracking. 

  • Develop sophisticated audience segmentation strategies to tailor ads based on country, fanbase, language, and device. 

  • Lead A/B testing initiatives on ad creatives, messaging, landing pages, and targeting strategies to continuously improve CTR, CPA, and conversion rates. 

  • Collaborate closely with creative teams to ensure ad content is data-driven, locally relevant, and aligned with FIFA World Cup 26™ brand guidelines. 

  • Conduct competitive benchmarking to evaluate FIFA World Cup 26™ campaigns relative to industry trends and identify opportunities for increased visibility and engagement. 

  • Monitor market-specific trends, ensuring campaign strategies align with regional fan behaviors and ticket sales objectives. 

  • Work closely with marketing, analytics, and creative teams to align performance marketing efforts with broader business goals. 

 

Qualifications 

  • 3-5+ years in performance marketing with a key focus on Paid Search and Paid Social campaigns. 

  • Proficiency with platforms such as Google Ads, Bing Ads, META Ads Manager, and TikTok Ads. Experience with global analytics tools like Google Analytics, Adobe Analytics, or similar. 

  • Strong analytical skills with experience in A/B testing, data analysis, and performance reporting, ideally on an international scale. 

  • Excellent written and verbal communication skills, able to convey complex insights and campaign performance to cross-functional teams and stakeholders. 

  • Ability to work in a fast-paced, high-stakes environment, managing multiple campaigns across regions and adjusting strategies based on data insights and event demands. 

Per local requirements and in the interest of transparency, the range shown below reflects the prevalent current hiring range for this position. Hiring pay rates are based on a number of factors, including location and may vary depending on job-related qualifications, knowledge, skills and experience.  Endeavor strives to provide locally competitive rewards packages, which include base rate along with, as applicable, short- and long-term incentives, growth and developmental opportunities, and robust benefits, such as health care, retirement, vacation and other paid time off, and additional offerings.


Hiring Range Minimum:

$67,500 annually

Hiring Range Maximum:

$90,000 annually

Similar Jobs

DMarket - Senior Data Engineer

DMarket

Kyiv, Kyiv City, Ukraine (On-Site)
6 Days ago
PENN Interactive - Engineering Manager, ML Platform

PENN Interactive

Philadelphia, Pennsylvania, United States (Hybrid)
1 Month ago
Aristocrat Gaming - Senior Product Analyst

Aristocrat Gaming

Montreal, Quebec, Canada (Hybrid)
9 Hours ago
Overwolf - Data Analyst

Overwolf

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
6 Days ago
InMobiInMobi - Director of Marketing, APAC - InMobi Advertising

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
2 Months ago
Tonies - Trade & Activation Marketing Manager

Tonies

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
1 Month ago
The Walt Disney Company - Associate Marketing Manager

The Walt Disney Company

Seoul, South Korea (On-Site)
1 Week ago
PwC - Advokát/koncipient/ka do týmu daňových litigací

PwC

Prague, Prague, Czechia (On-Site)
5 Months ago
CrazyLabs - Marketing Tech Lead (Unity)

CrazyLabs

Tel Aviv-Yafo, Tel Aviv District, Israel (On-Site)
6 Days ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Warner Bros Games - Lead Producer, Live Operations

Warner Bros Games

San Francisco, California, United States (Hybrid)
6 Days ago
Electronic Arts - Advanced Data Analyst, UGX

Electronic Arts

Vancouver, British Columbia, Canada (Hybrid)
4 Days ago
The Walt Disney Company - Manager, Content Programming

The Walt Disney Company

Glendale, California, United States (Hybrid)
1 Week ago
Dream Sports - Senior Manager - Business Analytics

Dream Sports

Mumbai, Maharashtra, India (On-Site)
6 Months ago
Warner Bros Games - Senior Data Engineer

Warner Bros Games

Hyderabad, Telangana, India (Hybrid)
1 Week ago
Paytm - Manager - Business Analyst - Offine Merchants- QR

Paytm

Noida, Uttar Pradesh, India (On-Site)
3 Months ago
Metacore - Analytics Engineer

Metacore

Helsinki, Uusimaa, Finland (Hybrid)
1 Month ago
Xsolla - Data Analyst (Web)

Xsolla

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (Hybrid)
6 Days ago
Verizon - Digital Marketing-Manager

Verizon

Hyderabad, Telangana, India (Hybrid)
4 Months ago
Rackspace Technology - Marketing Operations Analyst II

Rackspace Technology

Gurugram, Haryana, India (Remote)
6 Days ago

Get notifed when new similar jobs are uploaded

Jobs in New York, New York, United States

The Walt Disney Company - Business Management Coordinator

The Walt Disney Company

Burbank, California, United States (On-Site)
6 Days ago
NVIDIA - Senior ASIC Design Verification Engineer

NVIDIA

Santa Clara, California, United States (Hybrid)
1 Month ago
The Walt Disney Company - Senior Software Engineer, Ad Platforms

The Walt Disney Company

California, United States (On-Site)
1 Week ago
The Walt Disney Company - Principal Data Engineer

The Walt Disney Company

Seattle, Washington, United States (On-Site)
1 Month ago
Zones - Client Solution Architect

Zones

Chicago, Illinois, United States (Remote)
6 Days ago
The Walt Disney Company - Usher

The Walt Disney Company

New York, New York, United States (On-Site)
1 Week ago
NVIDIA - CAD Engineer - New College Grad 2025

NVIDIA

Santa Clara, California, United States (On-Site)
1 Month ago
Mattel  Inc  - American Girl Merchandise Handler (Part-Time)

Mattel Inc

Texas, United States (On-Site)
4 Days ago
Match Group - Product Operations Specialist

Match Group

Los Angeles, California, United States (Hybrid)
5 Months ago
Goliath Group - Marketing Coordinator

Goliath Group

Texas, United States (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Kabam - Growth Marketing Manager

Kabam

San Francisco, California, United States (Hybrid)
1 Week ago
The Walt Disney Company - APAC Publicity Intern, Studios & Disney+

The Walt Disney Company

Singapore, Singapore (On-Site)
6 Days ago
PwC - Analyste expérimenté | Business Recovery Services (Deals – Retournement) | CDI | H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
Onward Search - Creative Director - Copy/AI

Onward Search

Los Angeles, California, United States (Hybrid)
1 Month ago
Assystems - Ingénieur - Administrateur CAO H/F

Assystems

Marseille, Provence-Alpes-Côte D'Azur, France (On-Site)
5 Months ago
DraftKings - CRM Manager, Sportsbook Lifecycle

DraftKings

New York, New York, United States (On-Site)
1 Month ago
Convai - Product Marketing Manager

Convai

Bengaluru, Karnataka, India (On-Site)
9 Months ago
The Walt Disney Company - Senior Manager, DET Marketing Reporting and Analytics – Disney Entertainment Television

The Walt Disney Company

Santa Monica, California, United States (On-Site)
3 Months ago
Codeway - Jr. Marketing Artist

Codeway

İstanbul, Türkiye (On-Site)
2 Months ago
Nagarro - Associate Principal Engineer, CRM Salesforce

Nagarro

New York, New York, United States (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

On Location is a global leader in premium experiential hospitality. We offer official ticketing, curated guest experiences, live event production and travel management across sports, entertainment, fashion and culture. On Location provides unrivaled access for corporate clients and fans looking for official, immersive experiences at marquee events, including the Olympic and Paralympic Games, Super Bowl, NCAA Final Four, New York Fashion Week and more. An official partner and/or service provider to over 150 iconic rights holders, such as the IOC (Paris 2024, Milano Cortina 2026, LA 2028), NFL, NCAA, UFC and PGA of America, and numerous musical artists and festivals, the company also owns and operates a number of its own unique experiences. On Location is a subsidiary of Endeavor, a global sports and entertainment company. On Location is an equal opportunity employer, committed to a inclusive workplace environment. Visit onlocationexp.com/careers to explore.

New York, New York, United States (Hybrid)

Dallas, Texas, United States (Hybrid)

Ohio, United States (Remote)

New York, New York, United States (On-Site)

Raleigh, North Carolina, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

New York, New York, United States (On-Site)

View All Jobs

Get notified when new jobs are added by On Location

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug