Performance Marketing Specialist (Paid Social & Search)
Job Summary
Job Description
The Performance Marketing Specialist will be responsible for executing and optimizing ad campaigns on paid social and paid search platforms to generate high-quality leads and maximize revenue. This role involves creating and optimizing digital campaigns, monitoring budgets, analyzing campaign performance, developing reports, and collaborating with cross-functional teams to develop effective ad creatives and optimize landing pages. The ideal candidate will have experience in performance marketing, audience building, keyword research, and analytics tools to improve conversion rates. The role requires strong communication skills and the ability to manage relationships with key stakeholders.
Must have:
- 2+ years of experience in performance marketing.
- Experience with paid social and/or paid search campaigns.
- Creative thinker with attention to detail.
Good to have:
- Experience in a B2B company is a plus.
- Proficiency in Excel and/or BI analytics tools.
Perks:
- Health insurance for you and your family
- SIM card with unlimited internet access for employees
- 21 paid vacation days
- 5 uncertified sick days per year
- 10 fully-paid continuous working days of sick leave per year
- School allowance of up to €600 per month
- Up to 18 weeks of fully-paid maternity leave
- 2 weeks of fully paid paternity leave. 2 additional weeks which are provided by Wrike of fully paid paternity leave will be available for employees after 6 months of continuous service
6 skills required
Job Details
Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create, and exceed every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.
Our vision: A world where everyone is free to focus on their most purposeful work, together.
Ready to become a Wriker
We are searching for an experienced Paid Ads Marketing Specialist to join our skilled in-house paid digital team at Wrike. You will be responsible for executing and optimizing ad campaigns, focusing on paid social and paid search platforms. Your goal will be to generate high-quality leads and maximize revenue to achieve company objectives. The ideal candidate will have extensive experience in managing paid campaign operations and creative strategy, combined with a strong analytical skill set to drive efficiency and foster innovation.
How You’ll Make an Impact
- Create and optimize paid digital campaigns across paid social (Facebook, LinkedIn) and paid search (Google Ads, Bing Ads) channels, ensuring alignment with overall marketing strategies and business goals.
- Regularly monitor and adjust budgets, targets and bids based on performance data to enhance user acquisition and ROI.
- Develop comprehensive reports on campaign performance, providing data-driven insights on effectiveness, key metrics, and areas for improvement.
- Collaborate cross-functionally with Design, Content, and Data Analyst teams to develop effective ad creatives, optimize landing pages, and conduct A/B tests to improve conversion rates.
You will achieve your best if you have
- 2+ years of hands-on experience in performance marketing, focusing on paid social and/or paid search campaigns. Experience in a B2B company is a plus.
- Creative thinker with a keen eye for detail and the ability to generate innovative testing ideas.
- Proven expertise in audience building and/or keyword research, using advanced segmentation and targeting techniques to optimize campaign reach and effectiveness.
- Ability to thrive in fast-paced digital marketing environments and adapt quickly to shifting priorities by continuously learning and improving skills.
- Proficiency in Excel and/or BI analytics tools, or a willingness to learn them during onboarding.
- Strong communication skills and the ability to manage relationships with key stakeholders.
Perks of working at Wrike
- Health insurance for you and your family
- SIM card with unlimited internet access for employees (provided during your employment)
- 21 paid vacation days
- 5 uncertified sick days per year
- 10 fully-paid continuous working days of sick leave per year
- School allowance of up to €600 per month (for children at school age)
- Up to 18 weeks of fully-paid maternity leave
- 2 weeks of fully paid paternity leave. 2 additional weeks which are provided by Wrike of fully paid paternity leave will be available for employees after 6 months of continuous service
Your recruitment buddy will be Aziza Talhi, Senior Recruiter.
#LI-AT1
Who Is Wrike and Our Culture
We’re a team of innovators and creators who solve the complex work problems of today and tomorrow.
Hybrid work mode
Wrike promotes a hybrid work mode for those that live near an office hub, we meet in the office 2-3 times a week. This work mode supports our culture of collaboration and solving problems fast to deliver business outcomes and win together.
Our persona
💡 Smart: We love what we do, and we’re great at it because this is our domain. Our combined knowledge in this space is unmatched.
💚 Dedicated: We get up every day focused on helping our customers win. We’re committed to helping our teammates win, too!
🤗 Approachable: We're friendly, easy to get along with, considerate, and helpful.
Our culture and Values
🤩 Customer-Focused
We care about our customers. We understand the customer journey, experience, and value derived from Wrike. Decision-making and action-taking are done with the customer in mind.
🤝 Collaborative
We work as one and win together, each bringing unique strengths that contribute to diversity of thought for better outcomes. Leveraging our own work management platform, we foster an environment of creative collaboration and shared achievement.
🎨 Creative
We strive to succeed through continuous innovation. It’s our pursuit of novel concepts that helped us create a market category. We continue to cultivate a workplace that fosters creative thinking as a means of transcending conventional boundaries and empowers us to break new ground to deliver extraordinary work management solutions.
💪 Committed
We believe in ownership at all levels of the organization, by owning workflows from start to finish. Each member of our team is an integral part of this commitment, establishing work as a platform for personal growth and transformation, as well as collective success and growth.
Check out our LinkedIn Life Page, Company culture page, Instagram, Wrike Engineering Team, Medium, Meetup.com, Youtube for a feel for what life is like at Wrike.
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About The Company
Wrike is the most powerful work management platform. Built for teams and organizations looking to collaborate, create and exceed goals every day, Wrike brings everyone and all work into a single place to remove complexity, increase productivity and free up people to focus on their most purposeful work. With unmatched flexibility, security and intelligence, Wrike is the only work management solution an organization will ever need in order to scale, optimize and move fast in a competitive world. More than 20,000 happy customers power their future and come together in Wrike, including Estée Lauder, Hootsuite, Nielsen, Ogilvy, Siemens, Tiffany & Co.We are guided by our three core values: Grow, Execute, and Collaborate. These values help us recruit the right talent to join our rapidly expanding team of 900 Wrikers around the globe.
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