Performance Marketing Specialist - SEM & Emerging Channels

1 Month ago • 2-4 Years • Digital Marketing

Job Summary

Job Description

The Performance Marketing Specialist is a data-obsessed digital marketer responsible for translating performance metrics into actionable media decisions. This role involves hands-on paid media execution, particularly SEM, with a strong emphasis on channel attribution, reporting, and insights. Responsibilities include managing and optimizing search campaigns, testing emerging paid channels, and building the infrastructure to understand what’s driving results across platforms and funnel stages. The specialist will be instrumental in evolving reporting and attribution to reduce CAC, optimize spend, and support smarter growth decisions.
Must have:
  • Manage Google and Bing Ads campaigns day-to-day
  • Own day-to-day channel reporting and performance dashboards
  • Collaborate with SEO, Content, and Dev teams
Perks:
  • Health/dental insurance
  • Parental leave
  • 401(k)
  • Incentive/bonus opportunity
  • Tuition reimbursement

Job Details

WHO WE ARE:

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

WHO YOU ARE:

The Performance Marketing Specialist is a data-obsessed digital marketer who thrives on translating performance metrics into actionable media decisions. This role blends hands-on paid media execution (especially SEM) with a heavy emphasis on channel attribution, reporting, and insights. You'll manage and optimize search campaigns, test emerging paid channels, and help build the infrastructure to understand what’s driving real results—across platforms and funnel stages. You’ll be instrumental in evolving our reporting and attribution approach to reduce CAC, optimize spend, and support smarter growth decisions across the business. 

WHAT YOU’LL DO: 

Channel Execution & Optimization

  • Manage Google and Bing Ads campaigns day-to-day, with a focus on lead volume, cost efficiency, and quality
  • Test emerging channels (YouTube, Reddit, Spotify, Quora, etc.) and deliver performance assessments
  • Optimize bids, budgets, audiences, and creative based on data insights

Attribution & Analytics

  • Own day-to-day channel reporting and performance dashboards (in GA4, Looker, Tableau, PowerBi, etc.)
  • Partner on our Developer’s Road Map to improve attribution logic, UTM tracking, and first-party data usage
  • Deliver daily, weekly and monthly performance summaries with insights, not just numbers
  • Identify multi-touch and cross-channel attribution trends and make data-backed recommendations to shift spend
  • Help evolve our approach to creative performance tracking, landing page A/B test reporting, and CAC forecasting

Cross-Functional Support

  • Collaborate with SEO, Content, and Dev teams to ensure full-funnel alignment and campaign impact
  • Feed insight into creative testing initiatives and help validate what’s working (and why)
  • Building automation or GPT-based solutions for tagging, trafficking, and QA 

WHAT YOU’LL NEED:  

  • 2–4 years in a performance marketing or growth analytics role
  • Direct experience managing SEM campaigns in Google Ads (Bing a bonus)
  • Strong skills in Looker, GA4, Excel/Google Sheets, and attribution/reporting frameworks
  • Familiarity with UTM parameters, pixel implementation, and conversion tracking
  • Curiosity to explore underutilized media and deliver tests with clear metrics
  • Ability to connect tactics to business goals—CAC, LTV, and quality outcomes

WHAT’S IN IT FOR YOU?  

Zinnia offers excellent career progression and competitive compensation. We offer great benefits, including health/dental insurance, parental leave, 401(k), incentive/bonus opportunity, tuition reimbursement, and so much more. We’re looking for the best and brightest innovators in the industry to join our team. At Zinnia, you collaborate with smart, creative professionals who are dedicated to delivering cutting-edge technologies, deeper data insights, and enhanced services to transform how insurance is done. Visit our website at www.zinnia.com for more information. Apply by completing the online application on the careers section of our website.  We are an Equal Opportunity employer committed to a diverse workforce. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability. 

If you are resident in California, the CCPA applies to you, find the link to the appropriate privacy notice here stating how we collect and use your data in line with CCPA.

 

Similar Jobs

Inkittt - Senior Product Manager, Recommendations

Inkittt

San Francisco, California, United States (On-Site)
11 Months ago
Ubisoft - Employee Communications Partner

Ubisoft

Pune, Maharashtra, India (Hybrid)
1 Month ago
Tesla - Account Manager - Autobidder - Energy Optimization & Trading Software

Tesla

Saint-Ouen-sur-Seine, Île-de-France, France (On-Site)
5 Months ago
gunfire games - Senior Product Marketing Manager

gunfire games

Irvine, California, United States (On-Site)
1 Month ago
DevRev - Designer - Brand, Marketing & Web

DevRev

London, England, United Kingdom (Remote)
2 Months ago
LeoVegas - SEO Specialist

LeoVegas

Sliema, Malta (On-Site)
3 Weeks ago
whoop - Digital Media Specialist

whoop

Boston, Massachusetts, United States (On-Site)
2 Weeks ago
Lead Venture - SEO Specialist

Lead Venture

Belmopan, Cayo District, Belize (On-Site)
1 Month ago
Verizon - Digital Marketing-Manager

Verizon

Hyderabad, Telangana, India (Hybrid)
8 Months ago
Internet Brands - Marketing Content & SEO Specialist

Internet Brands

Chicago, Illinois, United States (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Windranger - Creative Designer

Windranger

Singapore (Remote)
4 Weeks ago
Tencent - Business Development Manager

Tencent

Palo Alto, California, United States (On-Site)
1 Month ago
dream heaven - Senior Product Marketing Manager

dream heaven

Irvine, California, United States (On-Site)
2 Months ago
nubank - Senior Security Engineer - Regulatory Requirements

nubank

State Of São Paulo, Brazil (On-Site)
6 Days ago
Apple - Senior Machine Learning Research Engineer (Computer Vision)

Apple

Seattle, Washington, United States (On-Site)
2 Months ago
Palo Alto Networks - Staff E-TAC

Palo Alto Networks

Bengaluru, Karnataka, India (On-Site)
1 Month ago
Super.com - Senior Full-Stack Software Engineer ( Remote! )

Super.com

Boston, Massachusetts, United States (Remote)
8 Months ago
C3 IoT - Manager, Software Engineering - Federal Applications

C3 IoT

Redwood City, California, United States (On-Site)
2 Days ago
endava - .NET Developer with AWS experience

endava

Varna, Varna, Bulgaria (On-Site)
1 Month ago
Figma - Account Executive, Strategic

Figma

Paris, Île-de-France, France (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Atlanta, Georgia, United States

Discord - Senior Product Designer

Discord

San Francisco, California, United States (On-Site)
1 Month ago
bytedance - Machine Learning Engineer - MLDev

bytedance

San Jose, California, United States (On-Site)
3 Months ago
Apple - Wireless SoC Design Engineer

Apple

Irvine, California, United States (On-Site)
1 Month ago
Reddit - Senior Software Engineer, GraphQL

Reddit

United States (Remote)
1 Month ago
IGT - Game Design Mathematician

IGT

Las Vegas, Nevada, United States (On-Site)
7 Months ago
Scientific Games - Material Handler III

Scientific Games

Alpharetta, Georgia, United States (On-Site)
2 Months ago
WebTech Corporation - Senior Manufacturing Test Engineer

WebTech Corporation

Germantown, Maryland, United States (On-Site)
1 Month ago
Apple - Senior Treasury Analyst

Apple

Austin, Texas, United States (Remote)
4 Weeks ago
Sandbox VR - Store Manager

Sandbox VR

San Francisco, California, United States (On-Site)
3 Years ago
Penumbrainc - Senior Manufacturing Engineer

Penumbrainc

Alameda, California, United States (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Digital Marketing Jobs

Aeries technology - Customer Content Specialist

Aeries technology

Bengaluru, Karnataka, India (On-Site)
2 Months ago
WebFX - Internet Marketing Account Strategist (Local SEO)

WebFX

Cape Town, Western Cape, South Africa (On-Site)
3 Weeks ago
wicked interactive ltd. - SEO Specialist

wicked interactive ltd.

Toronto, Ontario, Canada (On-Site)
1 Week ago
Inwave - Music Content Specialist

Inwave

(On-Site)
5 Months ago
Inwave - Mobile Game Digital Marketing Specialist

Inwave

(On-Site)
3 Months ago
GHX - Content Specialist

GHX

Hyderabad, Telangana, India (On-Site)
2 Months ago
Alphawave Semi - Digital Marketing Program Specialist

Alphawave Semi

San Jose, California, United States (On-Site)
1 Month ago
Enverus - Digital Marketing Contractor

Enverus

Calgary, Alberta, Canada (Remote)
1 Month ago
onwards Search - Director of Paid Media & SEO

onwards Search

Dallas, Texas, United States (Hybrid)
2 Days ago
Tide - SEO Marketing Copywriter

Tide

Berlin, Berlin, Germany (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Zinnia is the leading technology platform for accelerating life and annuities growth. With innovative enterprise solutions and data insights, Zinnia simplifies the experience of buying, selling, and administering insurance products. All of which enables more people to protect their financial futures. Our success is driven by a commitment to three core values: be bold, team up, deliver value – and that we do. Zinnia has over $180 billion in assets under administration, serves 100+ carrier clients, 2500 distributors and partners, and over 2 million policyholders.

Topeka, Kansas, United States (Hybrid)

Noida, Uttar Pradesh, India (On-Site)

Boulder, Colorado, United States (Hybrid)

Greenwich, Connecticut, United States (Hybrid)

Gurugram, Haryana, India (On-Site)

Noida, Uttar Pradesh, India (On-Site)

Bridgewater, New Jersey, United States (Hybrid)

United States (Remote)

Gurugram, Haryana, India (On-Site)

Topeka, Kansas, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Zinnia

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug