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Planner Mid

Lima Province, Peru (On_site)

Planner Mid

2 Weeks ago • 3 Years + • Editorial • Social Media

About the job

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Job Description

As a Planner Mid, you will be responsible for analyzing brands, identifying improvement opportunities, and conducting thorough market research. Key responsibilities include investigating target behaviors, detecting trends, developing strategic actions, and collaborating with various information sources. You will leverage data to understand consumer behavior and translate insights into communication and business opportunities. The role requires strong presentation skills, the ability to conceptualize ideas for clients and teams, and excellent teamwork. A minimum of three years of experience in strategic brand management across digital platforms, social media, and content creation is essential. Proficiency in research tools and competitive analysis is also required.

Must have:

3+ years experience in strategic brand management
Digital platform, social media, and content expertise
Data analysis and market research skills
Excellent communication and presentation skills
Teamwork and collaboration abilities

Descripción de la empresa

50 años de tradición publicitaria en el Perú. Somos el grupo de comunicaciones más grande del país agrupando a agencias líderes en su rubro: Publicis, Digitas, Starcom, Zenith y SparkFoundry.

Requisitos

3 años de experiencia en gestión estratégica de marcas en plataformas digitales, redes sociales y contenido.
Conocimiento y experiencia en el uso de herramientas de investigación, social listening, análisis del entorno competitivo.
Conocimiento del consumidor, amig@ de los datos.
Capacidad para encontrar comportamientos del mercado y consumidor con el fin de convertirlos en oportunidades de comunicación y de negocio.
Persona ordenada, clara y que sepa contar y vender una idea.
Alto nivel de presentación y conceptualización de ideas de cara a cliente y equipo de trabajo.
Excelente trabajo en equipo.

Información adicional

FUNCIONES:

Analizar la marca con la que trabaja y buscar oportunidades de mejora.
Investigar constantemente, identificar los diferentes targets o comportamientos.
Detectar de tendencias y propuestas de acciones estratégicas.
Hacer sinergia con las diferentes áreas fuente de información.

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About The Company

Publicis Groupe

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Founded in 1926 by Marcel Bleustein-Blanchet, today Publicis Groupe is the second largest communications group in the world and a leader in marketing, communication, and digital business transformation, led by Arthur Sadoun, the third CEO in its history.

Publicis Groupe is positioned at every step of the value chain, from consulting to execution, combining marketing transformation and digital business transformation. Publicis Groupe is a privileged partner in its clients’ transformation to enhance personalisation at scale. The Groupe relies on ten expertise concentrated within four main activities: Communication, Media, Data and Technology. Through a unified and fluid organisation, its clients have a facilitated access to all its expertise in every market. Present in over 100 countries, Publicis Groupe employs around 98,000 professionals.

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Website: www.publicisgroupe.com