Policy Campaigns Marketing Manager, Consumer Apps Marketing
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- Cross-functional team collaboration
- Marketing plan development
- 6+ years in relevant fields
- Strategic scenario planning
- Develop and execute policy strategy
- Content calendar management
- Experience with campaign tactics (rapid response, message testing, etc.)
- Public sector/public affairs experience
- Excellent problem-solving skills
- Passion for policy and technology
- Bonus
- Equity
- Benefits
1 skill required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- Experience working cross-functionally with various teams to reach a common goal.
- Experience developing marketing plans for audiences.
- 6 years of experience in product marketing, brand management, political campaigns, strategy consulting, public affairs, or related fields.
Preferred qualifications:
- Experience with campaign tactics like rapid response, message generation and testing, list-building and social/online mobilization.
- Experience in the public sector or public affairs marketing or political/advocacy campaigns.
- Excellent problem solving skills, with the ability to develop strategy, communications plans, creative campaigns, customer insights, and analyze campaign effectiveness/Return on Investment (ROI).
- Ability to manage and evaluate issues in a fast-paced environment.
- Passion for policy and technology.
About the job
As a part of the Policy Campaigns Marketing team, you will help lead the marketing response and coordination across the biggest challenges facing the company. As a campaign lead, you will work closely with a cross-functional team to develop and deploy a marketing strategy to strengthen our engagements with policymakers and key groups.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process. Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .
Responsibilities
- Oversee strategic scenario planning to inform and improve our engagements and activations across policymakers, third-party organizations, and key user groups.
- Develop and execute a policy strategy that benefits Google users and our business in coordination with Google's Government Affairs Campaign team and cross-functional partners.
- Work with cross-functional internal teams to organize events, develop collateral, and build narratives to explain Google’s position on emerging topics at the national and state level.
- Create and manage a robust content calendar guided by internal and external policy timelines.
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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