PR Lead - USA

1 Month ago • 7 Years + • Public Relations • $140,000 PA - $190,000 PA

Job Summary

Job Description

Inworld seeks a hands-on PR Lead to build and execute its PR strategy. Responsibilities include developing compelling narratives, creating a comprehensive PR plan, handling media relations, crafting engaging content (press releases, articles), planning events, monitoring media coverage, and reporting on performance. The ideal candidate will have 7+ years of experience in tech PR, focusing on AI/ML, and a proven track record of securing high-profile media coverage. The role involves working closely with product, engineering, and marketing teams to translate technical information into engaging stories for a developer audience.
Must have:
  • 7+ years in tech PR (AI/ML focus)
  • Proven media relations success
  • Strong narrative development skills
  • Experience building PR from the ground up
  • Technical understanding & communication
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details

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Why Join Inworld

Inworld is the leading provider of AI technology for real-time interactive experiences, with a $500 million valuation and backing from top tier investors including Intel Capital, Microsoft’s M12 fund, Lightspeed Venture Partners, Section 32, BITKRAFT Ventures, Kleiner Perkins, Founders Fund, and First Spark Ventures.

Inworld provides the market’s best framework for building production ready interactive experiences, coupled with dedicated services to optimize specific stages of development – from design and development, to ML pipeline optimization and custom compute infrastructure. We help developers bring their AI engines in-house with a framework optimized for real-time data ingestion, low latency, and massive scale. Inworld powers experiences built by Ubisoft, NVIDIA, Niantic, NetEase Games and LG, among others, and has partnerships with key industry players such as Microsoft Xbox, Epic Games, and Unity. 

Inworld was recognized by CB Insights as one of the 100 most promising AI companies in the world in 2024 and was named among LinkedIn's Top Startups of 2024 in the USA.

Your Impact

We’re seeking a hands-on PR Lead to build, own, and execute our public relations strategy from the ground up. You'll shape and drive the company’s narrative and external communication strategy, working closely with product, engineering, and marketing teams to craft compelling stories that resonate with the developer audience.

Inworld is breaking new ground in a product category without a playbook. It's an environment where ambiguity is the norm, and we value individuals who thrive in uncertainty. You'll be in a constant cycle of experimentation, learning, and growth.

What you’ll do

  • Thought leadership: Develop and articulate clear and compelling narratives that highlight our product value and innovation in the industry. Collaborate with product, engineering, and marketing teams to understand technical nuances and translate them into engaging stories for the developer audience, positioning us as an industry authority.
  • Planning & messaging: Build, refine, and own a comprehensive PR plan aligning with our strategy, product/technical roadmap and growth objectives. Develop clear, differentiated messaging frameworks that articulate our unique positioning.
  • Communications: Handle product communications, social media strategy, and media relations, ensuring consistent and positive messaging across all platforms while effectively managing brand reputation and audience engagement.
  • Media relations and outreach: Cultivate and manage relationships with key media outlets, journalists, and industry influencers. Proactively pitch stories, product launches, announcements, partnerships, and milestones to the media to maximize coverage that elevates our brand.
  • Content: Create engaging PR content, including press releases, media kits, bylined articles, etc.
  • Events & community engagement: Plan and execute events, conferences, webinars, and panels. Expand visibility and amplify key messages in relevant industry communities.
  • Monitoring: Monitor media coverage, industry trends, the competitive landscape and public sentiment on AI to identify opportunities for PR initiatives.
  • Analytics: Track and report on social media and content performance, using data-driven insights to refine strategies and improve engagement.

What you’ll bring

  • Bachelor's degree in Public Relations, Communications, Marketing, or a related field.
  • 7+ years of experience in tech public relations, with a focus on AI & ML.
  • Proven track record of successful media relations and securing high-profile media coverage.
  • Passion for technology and a deep understanding of the AI & ML landscape. Comfortable with technical terminology and ability to simplify and explain it to relevant media or stakeholders,
  • Experience building and scaling PR at a start-up or fast-growing product from the ground up.

The United States base salary range for this full-time position is between $140,000 - $190,000 + bonus + equity + benefits. Your recruiter can share more about the specific salary range for your targeted location during the hiring process.

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About The Company

Inworld powers AI-driven gameplay for video games and immersive experiences. 


Whether you’re looking to unlock novel gameplay, create content at scale, improve player immersion, or future proof your AI infrastructure, Inworld helps uplevel your game development with AI.


Inworld has worked with Xbox, Ubisoft, NVIDIA, NetEase Games, Niantic, LG UPlus, Alpine Electronics, and indie game developers to create AI-driven experiences. We’re backed by top-tier investors including Section 32, Intel Capital, Microsoft’s M12 fund, BITKRAFT Ventures, Kleiner Perkins, Founders Fund,and First Spark Ventures. 


The Inworld product suite includes: 


Inworld Engine powers real-time experiences with groundbreaking game mechanics, dynamic NPCs, and worlds that evolve with each action. AI NPCs can learn and adapt, deliver nuanced performances, perceive the world around them, and autonomously initiate actions based on players' decisions. 


Inworld Studio consists of a suite of tools that enhance game design. Using AI to streamline workflows, the Studio enables developers to workshop, draft, and outline storylines, narratives, dialogue, quests, and more.  


Inworld Core is our custom solution for future-proof AI infrastructure, including custom models, training, serving and security.

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