Retail & Franchise Marketing Internship

2 Months ago • All levels • Marketing

Job Summary

Job Description

This internship in Retail & Franchise Marketing at a location in Munich, Germany offers a diverse range of tasks and deep insights into cross-line of business brand & franchise marketing and strategy. Responsibilities include supporting daily marketing operations for Disney, Pixar, Marvel, and Star Wars franchises; assisting with campaigns, promotions, and in-store activations; contributing to event planning and execution; creating digital newsletters; localizing product spots; managing promotional contests; translating marketing materials; conducting research; preparing presentations; and maintaining marketing calendars. The ideal candidate will be a student of Media Science, Communication Science, Business Administration, or a related field with a focus on marketing and strong IT skills.
Must have:
  • Marketing interest
  • Excellent IT skills (Word, Excel, PowerPoint, Outlook)
  • Creativity, organization, reliability
  • Independent work, communication skills
  • German & English fluency
Good to have:
  • Prior marketing internship experience
  • Graphic design basics

Job Details

Job Summary:

Zur Unterstützung unseres Teams am Standort München bieten wir ab sofort ein

Praktikum im Bereich Retail & Franchise Marketing DCP

Es erwartet Dich ein vielfältiges Aufgabenspektrum mit tiefen Einblicken in die Geschäftsbereiche Cross Line of Business Brand & Franchise Marketing & Strategy.

Dein Job:

  • Mitwirkung im laufenden Tagesgeschäft bei der Vermarktung unserer Kern Franchise-Themen (Disney, PIXAR, MARVEL, Star Wars)
  • Unterstützung der Brand - & Retail Marketing-Leads im Tagesgeschäft (Promotions, Instore Aktivierungen, Kommunikation)
  • Unterstützung beim Aufsetzen verschiedener Kampagnen
  • Unterstützung bei der Vorbereitung (Einladungsprozess, Catering, Dekoration, Goody-Bags) und Umsetzung (Organisation vor Ort inkl. Einlass und Aufbau) von Disney Partner-Events
  • Unterstützung bei der Kreation von digitalen Konsumenten-Newslettern
  • Unterstützung bei der Lokalisierung von Produkt-Spots
  • Koordination, Abstimmung und Abwicklung von promotionalen Gewinnspielen
  • Übersetzung und Lokalisierung von Marketing-Materialien
  • Recherche
  • Präsentationserstellung in PowerPoint 
  • Erstellung und Pflege von Factsheets und Marketing-Kalendern

Dein Profil:

  • Studium der Medienwissenschaften, Kommunikationswissenschaften, Betriebswirtschaftslehre oder einer anderen Fachrichtung mit Schwerpunkt Marketing
  • Interesse am Marketing und Handelsmarketing eines Weltkonzerns
  • Sehr gute IT-Anwenderkenntnisse (Word, Excel, PowerPoint, Outlook)
  • Wir setzen Kreativität, Organisationstalent, Zuverlässigkeit sowie eine rasche Auffassungsgabe und selbstständiges Arbeiten voraus
  • Teamplayer mit hoher Eigeninitiative und guten kommunikativen Fähigkeiten
  • Wünschenswert wären erste Praktika im Bereich Marketing
  • Sehr gute Sprachkenntnisse in Deutsch und Englisch
  • Grundkenntnisse in Grafik-Design von Vorteil

Diversität und Inklusion:

Unsere Unternehmenskultur ist von Diversität und Vielfalt geprägt. Daher berücksichtigen wir alle Bewerbungen - unabhängig von Geschlecht, Nationalität, ethnischer und sozialer Herkunft, Religion/Weltanschauung, Behinderung, Alter, sexueller Orientierung und Identität.

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About The Company

From classic animated features and exhilarating theme park attractions to cutting edge sports coverage, and the hottest shows on television, The Walt Disney Company has been making magic since 1923, creating unforgettable stories that connect with audiences around the world. And we’re just getting started!

The key to our success…. The Cast, Crew, Imagineers and Employees who honor Disney’s rich legacy by stretching the bounds of imagination to create the never-before-seen, bringing unparalleled entertainment experiences to people of all ages. Begin a career that delivers unparalleled creative content and experiences to audiences around the world and just imagine the stories you could be part of…

What is #LifeAtDisney like? It’s a series of magical moments with cast members and employees developing and telling our stories in the most innovative ways. Whether it’s a day spent as a Disney VoluntEAR, or celebrating the release of a new interactive experience, retail product or movie, our days are filled with the knowledge that we are creating entertainment experiences the whole family can enjoy. Follow @DisneyCareers on Facebook, Twitter and Instagram for a peek behind-the-curtain, and discover how you could connect to a world of stories with Disney!

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