Principal Product Designer
Job Summary
Job Description
Upstox is a fast-growing fintech platform aiming to make wealth creation accessible to every Indian. The company is seeking a Principal Product Designer to lead design excellence for critical fintech experiences without people management responsibilities. The role involves shaping the product's design trajectory through hands-on work, creating intuitive and elegant solutions, and ensuring design remains central to the development process. Responsibilities include end-to-end UX/UI design for core products, developing a scalable design system, translating user needs into pixel-perfect designs, collaborating with cross-functional teams, validating design impact, and advocating design thinking.
Must have:
- 9+ years of product design experience
- Portfolio showcasing leadership and execution
- Expertise in Figma, Sketch, or Adobe XD
- Understanding of user-centered design
- Excellent communication skills
- Adaptable and problem-solving in fast-paced environments
Good to have:
- Experience in consumer tech or fintech
- Familiarity with accessibility standards
- Knowledge of fintech compliance
- Bachelor's degree in Design, HCI, or related fields
Perks:
- Influence the experience of millions of users
- Lead high-impact product initiatives
- Work closely with founders and senior teams
- Shape a world-class design system
- Be part of a design-driven organization
6 skills required
Job Details
Job Title: Director- Design
Company: Upstox
Department: Design
About Upstox : At Upstox, we’re building the future of investing — simple, powerful, and for everyone. We're one of India’s fastest-growing fintech platforms, backed by the best in the business, including Mr. Ratan Tata and Tiger Global, and on a mission to make wealth creation accessible to every Indian. From first-time investors to seasoned traders, millions trust us to power their financial journeys.We're not just moving fast — we’re moving with purpose. If you thrive in a high-energy, high-impact environment, you're in the right place.
The Role: Principal- Product Designer
As a Principal Product Designer, you'll lead design excellence by taking full ownership of critical fintech experiences—without people management responsibilities. You’ll shape the product’s design trajectory through deep hands-on work, building intuitive and elegant solutions that delight our users. Design is a cornerstone of our development process, and in this role, you’ll ensure it stays front-and-center.
What You’ll Own
Take charge of end-to-end UX/UI design for core fintech products—owning discovery, ideation, and delivery.
Lead the development and refinement of a cohesive, scalable design system for cross-platform consistency.
Translate user needs, research insights, and business objectives into pixel-perfect design solutions.
Collaborate closely with cross-functional partners—product, engineering, marketing, and compliance.
Continuously validate design impact using KPIs, analytics, and user feedback; iterate to elevate performance.
Advocate design thinking throughout the product lifecycle, influencing stakeholders with strong design rationale.
Who You Are
9+ years of product design experience, ideally in consumer tech or fintech.
A polished portfolio showcasing conceptual leadership and hands-on execution on complex digital products.
Expert-level proficiency in Figma, Sketch, or Adobe XD, including managing design systems.
Deep understanding of user-centered design methodologies, accessibility standards, and fintech compliance.
Excellent communication skills—you can articulate design decisions and collaborate thoughtfully across teams.
Self-directed, adaptable, and energized by solving complex problems in fast-paced environments.
Bachelor’s degree in Design, HCI, Computer Science, or related disciplines preferred.
Why This Role Rocks
Influence the experience of millions of users in India’s fast-growing fintech market.
Lead design on high-impact, strategic product initiatives—as a senior individual contributor.
Work closely with founders, product, growth, and engineering teams—without direct management duties.
Shape and maintain a world-class design system and practice from the ground up.
Be part of a design-driven organization where your craft plays a central role in success and trust.
Ready to Drive Impact at Scale?
We’re looking for someone who wants more than a job — someone who wants to build, lead, and shape the future. If that’s you, apply now, and let’s talk. (Send in your CV and detailed portfolio, and we will get back to you).
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