Principal, Product Experience - Pokémon

3 Weeks ago • 6-8 Years • Marketing • Product Management • $137,000 PA - $246,500 PA

Job Summary

Job Description

Leads product marketing and promotion for Pokémon, collaborating with campaign teams and serving as product lead for key launches. Responsibilities include strategic planning and execution of product launches, data-driven campaign strategy, presentations to executive leadership, mentoring team members, cross-functional collaboration (including Nintendo Co., Ltd. and The Pokémon Company Int'l), managing marketing budgets and ROI, event logistics, and consumer reaction monitoring. The role also involves game evaluations, competitive analysis, and contributing to advertising creative.
Must have:
  • 6-8 years related experience
  • Strong Pokémon knowledge
  • Excellent organization & presentation skills
  • Strategic planning & execution
  • Data-driven decision making
  • Cross-functional collaboration
Good to have:
  • Bilingual (English/Japanese)
  • Familiarity with Japanese business practices
Perks:
  • Semi-annual performance bonus
  • Comprehensive benefits package (medical, dental, vision, 401k, PTO)

Job Details

Nintendo of America Inc.

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.    Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at https://www.nintendo.com/.    

SUMMARY: Leads all product marketing and promotion initiatives in collaboration with campaign planning teams and leads. Serves as product lead on campaign task force in support of key launch titles. Trains and provides direction to team members. Works with department leadership to prepare divisional teams for successful product releases through strategic support, game demonstrations, product analysis, process establishment, documentation and ensuring consistent brand perception across all communication channels to ultimately drive sales and strengthen customer loyalty.

DESCRIPTION OF DUTIES: 

  • Responsible for the strategic planning, execution & project management throughout the product launch process, and the aggregation and analysis of product strengths, weaknesses, uniqueness, and competitive analysis.
  • Leverages strong product knowledge and data driven insights to influence and inform campaign strategy and tactics and make key decisions related to product launch campaigns. 
  • Leads presentations and provides feedback to teams at various levels across the organization, up to and including the executive leadership team.
  • As a subject matter expert, provides direct leadership, guidance, and mentorship to other Product Experience team members, broader Product Development and Publishing staff, and Revenue, Marketing, and Consumer Experience teams, and junior staff as needed. 
  • Works and collaborates cross functionally with various stakeholders including Nintendo Company Ltd. (NCL), The Pokémon Company Int’l (TPCi), outside partners, internal teams, and media.
  • Contributes to successful product marketing campaign launch activities by leveraging an in-depth knowledge of product experience
  • Maintain annual marketing calendars, ensuring milestones are up-to-date and communicated to key stakeholders.
  •  Manage marketing budgets allocated to brand initiatives and track ROI.
  • Arranging event logistics including scheduling, transportation, setup, and breakdown, and overseeing all aspects of the event on the day, including managing staff, addressing issues, and ensuring smooth execution.
  • Conducting post-event evaluations to gather feedback, assess success, and identify areas for improvement.
  • Track key performance indicators (KPIs) to measure the effectiveness of brand campaigns and make necessary adjustments.
  • Monitors consumer reaction and PR effectiveness; provides analytical reports, and recommends a course correction, if needed.
  • Contributes to game evaluations and summary reports of all solo and group evaluations with detailed analysis of game features, analyzing potential product strengths, weaknesses, uniqueness, market viability, and competitive analysis.
  • Leads or contributes analysis and detailed development feedback on hardware, games, and services in development, as well as competitive hardware, software, services, and industry events.
  • Contributes to product demonstrations to other departments and outside partners as needed and assigned.
  • Supports production of advertising creative in the role of product expert and collaborates on selection of game assets for inclusion in final advertising.
  • Bilingual proficiency in English/Japanese (spoken and written communication) is a plus.

SUMMARY OF REQUIREMENTS

  • Minimum of six to eight (6 to 8) years of related experience required.
  • Requires specialized depth and/or breadth of expertise in own job family or field.
  • Good game play skills and the ability to identify key selling points and marketing opportunities.
  • Able to work on complex, highly visible, and confidential projects.
  • Strong knowledge of Nintendo IP, franchise, and games, especially Pokémon.
  • Excellent organization skills with acute attention to detail and accuracy.
  • Ability to work at the designated work location (onsite, hybrid, or remote).
  • Strong public speaking, writing and presentation skills.
  • Strong PC Skills (Excel, PowerPoint, Microsoft Word, and MS Teams preferred).
  • Familiarity with Japanese business practices.
  • Undergraduate degree in Business or applicable field or equivalent combination of education and
    experience.
  • Valid passport is required for international travel.

This position includes a base salary range of $137,000 - $246,500 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information. 

JOB DATE: February 20, 2025

Similar Jobs

ByteDance - Senior Software Engineer - Automation Testing Tools and AI-Driven Quality Assurance Technology

ByteDance

San Jose, California, United States (On-Site)
4 Months ago
InMobiInMobi - Sales Manager - InMobi, Dubai

InMobiInMobi

Dubai, Dubai, United Arab Emirates (On-Site)
3 Weeks ago
PwC - Senior Associate - Assurance - Risk Assurance - IT Cyber

PwC

Jakarta, Jakarta, Indonesia (On-Site)
6 Months ago
Krafton  - General Affairs/Welfare Operations Manager

Krafton

Seoul, South Korea (On-Site)
3 Days ago
SSC Technologies - Manager - Hedge Fund/ Private Equity Fund Accounting

SSC Technologies

Los Angeles, California, United States (Hybrid)
6 Months ago
The Walt Disney Company - Senior Manager, DET Marketing Analytics & Reporting

The Walt Disney Company

Santa Monica, California, United States (On-Site)
3 Weeks ago
Canva - Senior Data Scientist - International Marketing

Canva

Surry Hills, New South Wales, Australia (Remote)
3 Weeks ago
Maximum Games - Brand Manager

Maximum Games

Paris, Île-de-France, France (Hybrid)
4 Weeks ago
Canva - Staff Data Scientist – Marketing

Canva

Sydney, New South Wales, Australia (Remote)
3 Weeks ago
Goliath Group - Marketing and Sales Specialist

Goliath Group

Hessen, Germany (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Definitive Healthcare - Data Scientist/Sr. Data Scientist-Data Science-AA&I

Definitive Healthcare

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Appier - Campaign Analyst (US) 05:00 AM-02:00 PM working hours

Appier

Taipei City, Taiwan (On-Site)
5 Months ago
Tesla - Senior Payroll Operations Specialist

Tesla

Berlin, Berlin, Germany (On-Site)
2 Months ago
ION - Financial Analyst, Italy

ION

Italy (Hybrid)
6 Months ago
Ubisoft - Assistant Billing and Collection Officer - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
3 Weeks ago
Zinrelo - Data Scientist

Zinrelo

Pune, Maharashtra, India (Hybrid)
5 Months ago
Interactive Brokers - Financial Sales Associate Trainee

Interactive Brokers

Greenwich, Connecticut, United States (On-Site)
6 Months ago
NinjaVan - 客户总监Senior accounts head

NinjaVan

Mandaluyong, Metro Manila, Philippines (On-Site)
6 Months ago
Ubisoft - Level Design Director

Ubisoft

Bordeaux, Nouvelle-Aquitaine, France (On-Site)
2 Months ago
Collective Ace Group - Junior Product Manager

Collective Ace Group

Berlin, Berlin, Germany (Remote)
3 Months ago

Get notifed when new similar jobs are uploaded

Jobs in Redmond, Washington, United States

NVIDIA - Senior AI-HPC Storage Engineer

NVIDIA

Austin, Texas, United States (On-Site)
1 Month ago
Meta - Software Engineer, Infrastructure

Meta

Seattle, Washington, United States (Remote)
5 Months ago
Epic Games - Principal Concept Artist

Epic Games

Cary, North Carolina, United States (On-Site)
3 Months ago
SciPlay - Senior Business Intelligence Developer

SciPlay

Austin, Texas, United States (Hybrid)
1 Week ago
Google - Head of Content Management, Digital Transformation, gTech Ads

Google

Boulder, Colorado, United States (On-Site)
1 Day ago
Netflix - Data Scientist (L4) - Content DSE

Netflix

Los Angeles, California, United States (On-Site)
5 Months ago
ByteDance - Senior Software Development Engineer - Cloud Native Databases

ByteDance

San Jose, California, United States (On-Site)
3 Months ago
Twitch - Senior Manager - Corporate Communications

Twitch

Seattle, Washington, United States (On-Site)
3 Months ago
Meta - UX Researcher, Qualitative

Meta

Los Angeles, California, United States (On-Site)
5 Months ago
Ziff Davis - Creative Strategist

Ziff Davis

Texas, United States (Remote)
4 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Playtika - Growth Ventures-Director of Marketing

Playtika

Israel (On-Site)
4 Months ago
Voodoo - Lead Creative Manager - Gaming

Voodoo

İstanbul, Türkiye (On-Site)
3 Weeks ago
Google - Video Solutions Specialist, gTech Ads Solutions

Google

Ho Chi Minh City, Ho Chi Minh City, Vietnam (On-Site)
9 Hours ago
King - Brand Marketing Manager - 12 month FTC

King

London, England, United Kingdom (On-Site)
2 Weeks ago
Google - Account Strategist, Engage, Google Customer Solutions

Google

Chicago, Illinois, United States (On-Site)
1 Day ago
ZiMAD - ASO Manager

ZiMAD

(Remote)
1 Month ago
Garena - Senior Associate/Assistant Manager, Marketing

Garena

Singapore (On-Site)
3 Days ago
Google - Account Executive, Mid-Market Sales

Google

Dublin, County Dublin, Ireland (On-Site)
11 Hours ago
Google - Product Marketing Manager, Android

Google

Mexico City, Mexico City, Mexico (On-Site)
1 Day ago
Assystems - Manager de Projet H/F

Assystems

Marseille, Provence-Alpes-Côte D'Azur, France (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Nintendo's mission is to put smiles on the faces of everyone we touch. We do so by creating new surprises for people across the world to enjoy together. We've forged our own path since 1889, when we began making hanafuda playing cards in Kyoto, Japan. Today, we’re fortunate to be able to share our characters, ideas and worlds through the medium of video games and the entertainment industry.


Nintendo of America, established in 1980 and based in Redmond, Washington, is a wholly owned subsidiary of Nintendo Co., Ltd. We are committed to delivering best-in-class products and services to our customers and to investing in the well-being of our employees as part of the global Nintendo family.


For more information about Nintendo please visit www.nintendo.com.

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (On-Site)

Redmond, Washington, United States (Hybrid)

Redmond, Washington, United States (Hybrid)

View All Jobs

Get notified when new jobs are added by Nintendo

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug