The Principal Product Marketing Manager will be responsible for developing and owning Apollo’s API orchestration story, defining the category and how Apollo leads it. This includes crafting compelling positioning, driving strategic launches with PRFAQs and narratives, and shaping the market conversation through content creation like blogs and white papers. The role involves supporting AR and PR efforts, partnering with GTM teams for messaging consistency, and staying close to market trends. The goal is to establish Apollo at the center of the API orchestration conversation. The role requires a strategic and hands-on approach, with a focus on building market narrative and executing content.