Product Manager, YouTube Ads, Advertiser Experience

5 Months ago • 5-7 Years • Product Management

Job Summary

Job Description

At Google, we prioritize user needs. This role demands a Product Manager who adapts constantly and enjoys working on products used by millions daily. You'll collaborate across teams, guiding products from conception to launch, bridging the technical and business realms. You'll break down complex issues into steps that drive product development. We collaborate with creative engineers, designers, marketers, etc., designing and developing technologies that enhance access to global information. We guide products through the execution cycle, focusing on analyzing, positioning, packaging, promoting, and tailoring solutions for users. This role involves working with Google and YouTube Ads and Consumer teams to establish and execute a direction and roadmap that maximizes value for advertisers and YouTube. You'll drive campaigns to achieve objectives like maximizing reach and awareness, leading to consideration, store visits, and purchases. Google Ads empowers the open internet with the best technology that connects and creates value for individuals, publishers, advertisers, and Google. We build Google's Advertising products including search, display, shopping, travel, and video advertising, as well as analytics. Our teams create reliable experiences between people and businesses with effective ads. We help grow businesses of all sizes, from small businesses to large brands, and YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale. Your responsibilities include collaborating with partner teams during product design and development to implement requirements, translating Product Requirements Documents (PRDs) into Objectives and Key Results (OKR) for one or more teams. You'll define product roadmaps by operationalizing strategy, develop and secure buy-in for a product goal that identifies, defines, and supports the overall product narrative and direction, validate market size and opportunity, drive, launch, and maintain collaboration with cross-functional teams and stakeholders.
Must have:
  • Bachelor's degree or equivalent practical experience
  • 5 years of experience in product management or related technical role
  • 2 years of experience taking technical products from conception to launch
  • Ability to adapt in a fluid environment with ambiguity and complexity
  • Ability to own, design, develop, test and commercialize products
Good to have:
  • Master's degree in a technology or a business related field
  • 3 years of experience taking technical products from conception to launch, working cross-functionally with Engineering, User Experience (UX)/User Interface (UI), Business Finance, and other stakeholders
  • 3 years of experience in a business function or role (e.g., marketing, business operations, consulting)
  • 2 years of experience working as a product manager in the digital advertising field

Job Details

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 5 years of experience in product management or related technical role.
  • 2 years of experience taking technical products from conception to launch.

Preferred qualifications:

  • Master's degree in a technology or a business related field.
  • 3 years of experience taking technical products from conception to launch, working cross-functionally with Engineering, User Experience (UX)/User Interface (UI), Business Finance, and other stakeholders.
  • 3 years of experience in a business function or role (e.g., marketing, business operations, consulting).
  • 2 years of experience working as a product manager in the digital advertising field.
  • Ability to adapt in a fluid environment with ambiguity and complexity (technical and business).
  • Ability to own, design, develop, test and commercialize products.

About the job

At Google, we put our users first. The world is always changing, so we need Product Managers who are continuously adapting and excited to work on products that affect millions of people every day.

In this role, you will work cross-functionally to guide products from conception to launch by connecting the technical and business worlds. You can break down complex problems into steps that drive product development.

One of the many reasons Google consistently brings innovative, world-changing products to market is because of the collaborative work we do in Product Management. Our team works closely with creative engineers, designers, marketers, etc. to help design and develop technologies that improve access to the world's information. We're responsible for guiding products throughout the execution cycle, focusing specifically on analyzing, positioning, packaging, promoting, and tailoring our solutions to our users.

In this role, you will work across Google and YouTube Ads and Consumer teams to define and execute on a direction and road map which maximizes value for advertisers and YouTube, and across campaigns to deliver on objectives ranging from maximizing reach and awareness, to consideration, store visits and purchases.

Google Ads is helping power the open internet with the best technology that connects and creates value for people, publishers, advertisers, and Google. We’re made up of multiple teams, building Google’s Advertising products including search, display, shopping, travel and video advertising, as well as analytics. Our teams create trusted experiences between people and businesses with useful ads. We help grow businesses of all sizes from small businesses, to large brands, to YouTube creators, with effective advertiser tools that deliver measurable results. We also enable Google to engage with customers at scale.

Responsibilities

  • Work with partner teams (e.g., Engineers, Program Managers, User Experience) during product design and development to implement the requirements to turn Product Requirements Documents (PRD) into Objectives and Key Results (OKR) for one or more teams. 
  • Define product roadmaps by operationalizing strategy. 
  • Develop and secure buy-in for a product goal that identifies, defines, and supports the overall product narrative and direction.
  • Validate the market size and opportunity (e.g., user-based, strategic opportunity, business).
  • Drive, launch and maintain collaboration with other cross-functional teams and stakeholders.

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

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