Product Marketer

At Grendel, we’re redefining learning, skill development, and behavioural change through the power of serious games. We specialise in creating immersive, engaging experiences in sustainability, education, and healthcare, helping individuals and organisations grow in ways they never thought possible. Our award-winning games don’t just entertain—they make a real impact. Now, we’re looking for a Product Marketer to help us share our vision with the world.

Why Grendel?

For over 20 years, we’ve pushed the boundaries of gaming to create change—from surgical training simulations to sustainability-focused experiences. We partner with leading organisations across industries to bring meaningful, high-quality games to life. If you’re passionate about marketing, storytelling, and growing brands that make a difference, this is your opportunity to join our marketing team and take us to the next level.

What You’ll Be Doing

We’re looking for a product-focused content marketer to launch our new healthcare serious game, Laptitude, and help position it successfully in the surgical and healthcare industries.

Your role will include:

Content & Campaigns

• Develop compelling content and marketing assets specifically for Laptitude.
• Write, edit, and publish content for blogs, websites, newsletters, and social media.
• Coordinate with in-house and external designers/developers to produce visual assets (videos, GIFs, infographics, etc.).
• Set up and manage paid ad campaigns across Google Ads, Meta, and LinkedIn, targeting niche audiences.

Website & SEO

• Oversee the performance and maintenance of our websites and webshop (WordPress/WooCommerce).
• Collaborate with internal and external partners to improve UX and technical performance.
• Create and optimise landing pages.
• Use GA4, Microsoft Clarity, and Google Search Console to analyse user behaviour and improve content.
• Implement SEO best practices to ensure strong organic visibility.

Data & Reporting

• Present campaign insights and recommendations to internal stakeholders to support continuous improvement.

Partnerships & PR

• Write and distribute press releases to promote Laptitude and other key initiatives.

Community & Events

• Coordinate and represent the company at conferences and industry events.
• Engage with potential customers and stakeholders both in-person and online.

Innovation & AI Integration

• Use AI tools to support content creation and campaign workflows—while preserving originality and strategic intent.
• Stay ahead of emerging trends and technologies, and bring creative applications into our brand and marketing efforts.

What We’re Looking For

• Completed education in a relevant field or relevant experience as a content or social media marketer.
• 3+ years of experience in a content-related role.
• Experience in creating visual content using Adobe Creative Cloud or Affinity Designer.
• Experience working with WordPress (Elementor).
• Good understanding of SEO and SEA.
• Fluent in English (Dutch is a bonus).
• Strong communication skills.
• Ability to work well both independently and collaboratively.
• Proficient in copywriting with a focus on clarity, engagement, and driving conversions.
• Experience in newsletter marketing (bonus).
• Demonstrated understanding and ethical application of generative AI tools for content ideation and creation.
• Ability to translate product features into clear, customer-centric benefits.
• Experience or strong interest in product marketing, ideally within the healthcare or B2B tech sector (bonus).

What We Offer

• A 32–40 hour contract.
• The opportunity to help create games that make a positive impact on the world.
• An annual personal development budget.
• A passionate, innovative team working in a unique setting—a historic Dutch prison turned relaxed game studio.
• Hybrid working (3 days per week at our office in Leeuwarden).

Ready to Join Us?

If this sounds like your kind of challenge, we’d love to hear from you. Send your CV and portfolio to jobs@grendelgames.com and help us shape the future of gaming for good.