Product Marketing Intern

2 Months ago • Upto 1 Years • Marketing

Job Summary

Job Description

SYBO, creators of Subway Surfers, seeks a Product Marketing Intern for their Copenhagen office. This unpaid, full-time internship for the Fall 2025 semester involves supporting the go-to-market strategies for their games, optimizing app store presence, collaborating with product teams, and reporting on KPIs. Responsibilities include learning LiveOps promotion, partnering with creative and player experience teams, developing app store text, participating in brainstorming sessions, and monitoring marketing KPIs. The internship includes a ramp-up period to learn the company and its tools.
Must have:
  • Analytical skills & Excel knowledge
  • Passion for games
  • Effective communication & presentation
  • University enrollment for full-time internship
  • Daily commute to Copenhagen office
Perks:
  • Lunch buffet
  • Healthy snacks
  • Regular social events

Job Details

Product Marketing Intern

SYBO is part of the Miniclip family and known for the widely popular game, Subway Surfers - the most downloaded mobile game in the world, with over four billion downloads. Located in the heart of Copenhagen, we aim to create playful moments that inspire our fans to care.

By joining the Product Marketing team, you will be joining a motivated and collaborative team reporting to the Games Marketing Director. The Product Marketing team’s responsibilities spread across many different areas - building and implementing go-to-market strategies for our titles, optimizing our app stores’ presence, closely collaborating with the Product teams and key stakeholders, reporting on key KPIs and much more. You would be a vital part to the wider Marketing team, where you can expect a fun and creative environment and where you are encouraged to bring forward your ideas..

This internship is unpaid and full-time running for the fall semester in 2025.

Your time at SYBO

In your ramp-up month, you will meet all your stakeholders, both within the Marketing team and outside of it, and learn about the different ways we support and promote Subway Surfers. You will also get introduced to the different tools and systems we use.

In your contributor months, you will be familiar with the product and marketing roadmaps, as well as our marketing campaign planning process. You will actively participate in the implementation of the campaigns, with a focus on app stores promotion.

Responsibilities

  • Learn how we promote LiveOps on the app stores according to the product roadmap.

  • Partner with the Creative and Player Experience teams within Marketing to ensure delivery on key beats.

  • Develop the skills to write app stores text.

  • Participate in creative brainstorming sessions.

  • Learn how to monitor and report on marketing KPIs.

Requirements

  • Analytical skills and knowledge of Excel

  • A passion for games is a plus

  • Effective communication and presentation skills


It is a requirement to be enrolled in a university program that supports a full-time internship as part of the education - and you need to be able to commute to our Copenhagen office on a daily basis.

We do not offer relocation, VISA, or house search assistance for internships.

About SYBO

We're SYBO, the mobile games studio behind the legendary Subway Surfers, with over 4 billion downloads worldwide! Join our team in the heart of Copenhagen, where creativity flourishes in our new, innovative studio.

If you join us, you'll have the opportunity to dive into engaging and creative projects alongside a diverse group of collaborative colleagues from over 40 countries across the globe.

We truly believe you perform your best, when you have the equipment you need - and our IT team is always there to ensure you have access to the latest tools and the right gear, enabling you to be at your best.

We also pride ourselves in taking care of your well-being, offering a delicious lunch buffet, a variety of healthy snacks, and regular social events to keep the energy flowing.

SYBO is committed to providing equal opportunities to all applicants, regardless of race, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.


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About The Company

Hello! We’re SYBO Games and we are here to create awesome things. As the creators and developers of the most downloaded game in the world right now: Subway Surfers.

We live to make stuff that you want to play by crafting coolness out of chaos.

So why don’t you get involved? We're the sum of all our parts and our staff is the beating heart of everything we make and do. With many locations worldwide, we combine passion with performance.

Having skyrocketed the app store charts with over 3 billion downloads across mobile devices since its release in May 2012, Subway Surfers has established itself among the most popular game apps in the world, with one of the highest player retention rates in the industry. You can add Blades of Brim to our list of achievements thanks to a continual Editor's Choice position in over 70 countries.

Want to be a part of our history and make a revolution? Check us out on the App Store by downloading Subway Surfers or Blades of Brim. You can also head over to our website, or Facebook page and see what all the fuss is about!

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