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Product Marketing Lead, Wearables Conversion - Reality Labs

Product Marketing Lead, Wearables Conversion - Reality Labs

1 Month ago • 10-10 Years • Marketing

About the job

4 skills required for this role

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unity

market-fit

product-launch

cross-functional

Job Description

Meta Reality Labs is seeking a Product Marketing Lead to manage a team of PMMs responsible for driving conversion and sales initiatives across the Wearables category. You'll lead a team of in-market PMMs, working to unlock the next phase of augmented reality adoption worldwide. Responsibilities include setting team priorities, ensuring cross-functional support, identifying business growth opportunities, coaching team members, and bringing a consumer lens to inform in-market decisions. This role involves close collaboration with sales, marketing, and external partners to deliver programs that improve customer experience and increase conversion. You'll also contribute to all aspects of career and personal development for your reporting team.

Must have:

10+ years professional experience in product marketing or growth initiatives
5+ years of people management experience
Experience leading projects that are net new for the organization
Experience coaching team members through synthesizing qualitative and quantitative insights
Experience partnering with sales, marketing, and external partner teams to deliver high impact campaigns through production and execution
Experience working with cross-functional, matrixed teams with high degrees of ambiguity
Experience working in global marketing with hardware or physical products
Experience working across a diverse set of sales distribution channels, including online, brick & mortar and partner-lead
Proven communication skills (documents, presentations)
Experience with consumer tech or CPG brands
BA/BS degree

Good to have:

10+ years professional experience in product marketing and/or technology
MS/MBA degree or equivalent experience
Experience driving sales & business growth
Experience with Consumer Electronics hardware, partnerships, and channel execution
Product marketing experience managing across a portfolio of products - comfort with projects that work across a multi-product portfolio and/or go deep on any on product
Experience leading teams to drive initiatives that have not been done before - setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.

Perks:

bonus
equity
benefits

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Meta Reality Labs is on a mission to build the next computing platform by putting people at the center of emerging hardware and software technologies. In Meta Reality Labs, we have a Business Group that includes the business, marketing, insights, and sales functions. Within this team, the PMM (Product Marketing Manager) organization leads Product Launch Strategy and In-Market business growth. It’s an exciting time to join the Wearables product marketing team. Ray-Ban Meta Smart Glasses have had a strong response from the public, and we are growing the team as we look to accelerate growth – and plan for an expanded portfolio of products in the future. We’re looking for a Product Marketing leader who can manage a team of PMMs responsible for conversion and sales levers which go beyond any one channel, or product line to reach product market fit at scale by the end of the decade. PMMs reporting into this leader will be responsible for closely monitoring performance across multiple channels, partnering across sales and marketing to identify areas of opportunity to improve, and helping customers get the education they need to convert to purchase. You’ll manage a team of In-Market PMMs working in service of unlocking the next phase of augmented reality adoption world wide.

Product Marketing Lead, Wearables Conversion - Reality Labs Responsibilities

Lead a team of Product Marketers responsible for the execution and management of conversion initiatives across the Wearables category

Support the team in setting priorities, ensuring cross-functional support & resources, and unblocking as they navigate net new work streams across the company

Partner with sales, marketing and external partners to deliver programs that improve customer experience in the shopping experience, and ultimately increase conversion to sale

Identify opportunities to accelerate business growth and path to achieve business goals. Coach product marketers on your team through identifying strategic opportunities, forming hypotheses, advocating for and enabling a plan with cross-functional stakeholders at all levels.

Bring a consumer lens to inform and guide in-market decisions and tradeoffs related to the audience targets, value proposition, product positioning, promotions, cost/pricing, distribution, global expansion, and lifecycle management

Support all aspects of career and personal development for reporting team

Minimum Qualifications

10+ years professional experience in product marketing or growth initiatives

5+ years of people management experience

Experience leading projects that are net new for the organization

Experience coaching team members through synthesizing qualitative and quantitative insights

Experience partnering with sales, marketing, and external partner teams teams to deliver high impact campaigns through production and execution

Experience working with cross functional, matrixed teams with high degrees of ambiguity

Experience working in global marketing with hardware or physical products

Experience working across a diverse set of sales distribution channels, including online, brick & mortar and partner-lead

Proven communication skills (documents, presentations)

Experience with consumer tech or CPG brands

BA/BS degree

Preferred Qualifications

10+ years professional experience in product marketing and/or technology

MS/MBA degree or equivalent experience

Experience driving sales & business growth

Experience with Consumer Electronics hardware, partnerships, and channel execution

Product marketing experience managing across a portfolio of products – comfort with projects that work across a multi-product portfolio and/or go deep on any on product

Experience leading teams to drive initiatives that have not been done before – setting goals, communicating a vision, bringing stakeholders along, facilitating cross-functional alignment, through execution, measurement and performance assessment.

For those who live in or expect to work from California if hired for this position, please click for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.

$189,000/year to $258,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about at Meta.

Equal Employment Opportunity and Affirmative Action

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .

View Full Job Description

$189.0K - $258.0K/yr (Outscal est.)

$223.5K/yr avg.

Seattle, Washington, United States

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