At AriensCo, we build more than exceptional products – we create opportunities that impact careers. Our culture values innovative thinking, hard work and determination. We interact in teams, collaborate together and make decisions quickly.

We see growth potential in every team member, and are committed to supporting our employees with continuous training and advancement opportunities. 
 
Our environment? We’re corporate, without being “corporate.” Whether you work at our headquarters, manufacturing facilities, or one of our global distribution businesses, you’ll always have the freedom to create and contribute.  Our company vision is “Passionate People, Astounded Customers.” Quite simply: it revolves around people 
 
Speaking of people, you’re not just employee #1,762 to us. You’re family and your role is invaluable. Without exceptional people, we can’t continue to produce the amazing products we're known for around the world.
 
Ready for the ride of your career? Then come join us. By joining our team, you'll have the opportunity to work in a rewarding workplace with a strong sense of community. 

Job Description:

Are you ready to lead the charge in revolutionizing the outdoor power market? As a Product Marketing Manager for the Ariens brand, you'll be at the forefront of shaping and executing innovative product strategies throughout the entire life cycle. You'll play a pivotal role in transforming our bold brand vision into industry-leading products, seamlessly connecting market insights, engineering excellence, and the Ariens legacy. Each product launch will showcase our relentless dedication to excellence, quality, and durability, while addressing the real-world challenges faced by our customers. Join us in driving the future of outdoor power! The role is based in Brillion, WI.

THE DAY TO DAY...

• Support development and implementation of product strategies that align with the overall business objectives and market opportunities, ensuring each product launch contributes to our long-term vision

• Conduct thorough market research and competitive analysis to identify trends, opportunities, and customer needs, informing product development and positioning

• Be the voice of the customer, championing their needs and ensuring every product decision enhances their experience and satisfaction

• Lead cross-functional teams to develop and communicate a 5-year product roadmap, collaborating closely with Engineering, Marketing, and Sales to ensure successful product launches

• Oversee the entire product lifecycle, from ideation and development to launch and ongoing optimization, ensuring products meet market demands and exceed customer expectations

• Develop and execute product launch plans and implement go-to-market strategies in collaboration with communication, graphic design, IT and learning & development teams.

• Collaboration with sales and finance team to set product pricing strategies and promotional executions.

• Support industry trade shows, customer experience events, and other key corporate events, activities and initiatives.

• Establish and monitor key performance indicators (KPIs), measuring product success and driving data-driven continuous improvement

• Develop all marketing materials, including packaging, presentations, merchandising, and other collateral, to commercially launch new products.

THE QUALIFICATIONS...

• Bachelor's degree in Business, Marketing, Engineering, or a related field required

• Minimum of 3 years of experience in new product development with durable, service-oriented products

• Experience marketing in retail and/or B2B dealer/distributor sales channels

• Strong communication, analytical and problem-solving skills, with the capacity to gather, interpret, and leverage data to make informed product decisions

• Be a self-starter with the ability to manage multiple projects

• Must be able and willing to travel up to 25% with some international travel possible

About AriensCo

Since 1933, the AriensCo name has been associated with reliable, durably crafted, high-performance outdoor power equipment. Our core values – Be Honest, Be Fair, Respect the Individual, Keep our Commitments, and Encourage Intellectual Curiosity define our culture and inspire our team. We believe passionate people and astounded customers lead to unstoppable success.
 
Our employees’ quality of life is important to us. When people feel appreciated, respected and supported, careers thrive and ideas come to fruition.  AriensCo employees are provided various great benefit opportunities which may include: 

• Medical, Dental, Vision Insurance effective first day of employment
• Onsite health clinic with Bellin Health
• Life Insurance
• 401(k) and profit-sharing plans
• Bonus Programs
• Accident and Critical Illness Insurance
• Paid vacation, holidays and leave programs
• Flexible spending account (FSA) plan
• Voluntary wellness programs
• Employee Product discount program
• Employee Assistance Program
• Gym discount membership program
• Tuition Reimbursement
• Safety shoes and safety prescription glasses reimbursement
• Apprenticeship opportunities
• Cross-training and job rotation opportunities
• Career paths
• Ongoing development through the Ariens Academy
• Kaizen Events - continuous improvement
• Ability to win products
• Daycare facility in Brillion, WI

 
EEO Statement
 

The concept of diversity is important to us at AriensCo. That’s why we’ve created a culture that is inclusive, accepting and understanding. We embrace diversity among our partners, suppliers and employees. We also strive for diversity in the quality of our ideas. Inclusion and acceptance means that, regardless of who you are, you will always be standing on our welcome mat.

AriensCo is an equal opportunity and affirmative action employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by applicable law. AriensCo hires and promotes individuals solely on the basis of their qualifications for the job to be filled.

Providing our employees with an environment free of discrimination and harassment is something we take very seriously. Embracing diversity enables us to attract the best talent, foster productive teamwork, and expand our business opportunities.