Product Marketing Manager

What You'll Do

• Go-to-Market Strategy: Develop and execute a comprehensive product marketing plan for the NFL game, ensuring alignment with the game’s vision, key features, and target audience.
• Brand Positioning & Messaging: Craft clear, compelling messaging that resonates with gamers, sports fans, and NFL enthusiasts. Position the game as the premier gaming experience for NFL fans.
• Cross-functional Collaboration in different time zones: Collaborate with product, design, development, community, the rest of the growth & UA teams, ensuring marketing efforts are aligned with the game’s lifecycle and strategic goals.
• Campaign Management: Support the execution of multi-channel marketing campaigns (digital, social media, influencer partnerships, media, etc.) aimed at driving user acquisition, engagement, retention & monetization.
• Consumer Insights: Leverage data and customer insights to continually refine marketing strategies, understand player behavior, and optimize the game’s lifecycle.
• Paid marketing: Collaborate with our high performing UA team to advise and collaborate towards paid marketing activities, ensuring we are targeting the right set of users, successful adoption and continued engagement with the game.
• Competitive Analysis: Monitor the competitive landscape, staying ahead of trends in both the gaming and sports industries, and adjust marketing strategies accordingly.

What We're Looking For

• Previous Gaming Experience: 3+ years of product marketing experience in the gaming industry, with a proven track record of successful product launches and marketing campaigns.
• Sports Passion (NFL Experience is a plus): A genuine passion for sports, particularly NFL football, is highly preferred. Knowledge of NFL teams, players, and the fanbase will help tailor marketing strategies.
• Strong Analytical Skills: Ability to analyze data and market trends to inform decisions and measure the effectiveness of campaigns.
• Creative and Strategic Thinking: A balance of creativity and strategic insight to develop innovative marketing strategies that stand out in a competitive market.
• Collaboration Skills: Ability to work cross-functionally with diverse teams across different locations, including product, design, and UA, to ensure alignment and drive execution.
• Excellent Communication: Strong written and verbal communication skills with the ability to communicate complex concepts clearly and persuasively.
• Experience with Digital Marketing: Familiarity with digital marketing tactics, social media, content creation, and influencer marketing.

Why Product Madness?

As part of the Aristocrat family, we share their mission of bringing joy to life through the power of play, with a world-class team who creates top-grossing, leading titles in the social casino genre, including Heart of Vegas, Lightning Link, Cashman Casino. 

With 800 team members across the globe, Product Madness is headquartered in London, with offices in Barcelona, Gdańsk, Lviv, Montreal and a remote team spanning the USA, making us a truly global powerhouse.

We live by our People First principle. Regardless of where, when, or how they work, our team members have opportunities to elevate their careers, and grow alongside us. We take pride in fostering an inclusive culture, where our people are encouraged to be their very best, every day.

But don’t just take our word for it. In 2024, we made the Global Inspiring Workplace Awards list, and won a bronze award at the Stevies for Great Employers in the ‘Employer of the Year - Media and Entertainment’ category.

So, what’s stopping you?

Benefits:

• Flexibility: Flexible working schedules & Hybrid mode (2 days/week in office) 

• Health Benefits: Health care coverage on your first day of employment with competitive plans and virtual Health care offered 

• Wellbeing: Employee Assistance Program (EAP) + Wellness spending account (500$) 

• Time Off: 3 weeks + 4 floating days + 7 personal/sick days + Christmas shutdown 

• Financial Benefits: 100% match up to 4% on Group RRSPs + SuperShare eligibility where for every 2 Aristocrat Technologies (ATI) shares you buy, up to the set maximum, you will receive 1 for free 

• Team Member Assistance Fund: Up to $1,000 annually in financial support if you fall on hard times and need financial assistance  

• Free lunch + happy hours in the office 

• Access to LinkedIn Learning 

• Fun monthly team building events  

• + Many More ! 

Travel Expectations