Product Marketing Manager

3 Months ago • 5 Years + • Product Management

Job Summary

Job Description

The Product Marketing Manager will be responsible for championing engagement, enablement, and awareness with Mimecast's Insider Risk Management and Data Protection products. This role involves distilling technical details into value propositions and developing a content and enablement strategy. The ideal candidate will collaborate on strategic marketing initiatives to drive awareness, engagement, and revenue using their cross-functional marketing skills and cybersecurity industry expertise. They will also work with marketing, sales, and product teams to align messaging, enable sales, develop content, and provide thought leadership, while understanding market dynamics.
Must have:
  • 5+ years of cybersecurity product marketing experience
  • Strong understanding of industry trends and competitive positioning
  • Experience in cross-functional collaboration
  • Ability to communicate complex product information
  • A motivated, self-starter with a change agent mindset

Job Details

Mimecast is revolutionizing security by helping customers prevent the evolving and sophisticated threats targeting human error within organizations.

The product marketing organization is looking for an experienced and entrepreneurial Product Marketing Manager to champion engagement, enablement and awareness with our Insider Risk Management and Data Protection products.  This role will require an action-oriented marketer who can easily distill technical details into unique value prop, define and build a compelling content and enablement strategy to help us grow our product and marketplace presence.

As an individual contributor, you will play a highly visible and strategic role across the company and will need to engage with key marketing, product and sales leadership stakeholders.

The ideal candidate will play a crucial role collaborating on strategic marketing initiatives that drive awareness, engagement, and revenue by applying your deep cross-functional marketing skill sets and expertise in the cybersecurity industry

What You'll Do:

  • Messaging: Work closely with marketing, sales and product to align key value-based product messaging which map into targeted solution areas and use cases.

  • Sales Enablement: Collaborate closely with sales enablement to bridge the voice of customers, partners, and sales reps, ensuring consistent, simplified messaging that resonates with corporate buyers and decision-makers. Assist in the training and empowerment of sales teams to better communicate the platform's value proposition. 

  • Content Development: You collaborate with the content marketing team to develop resources that support the buyer’s journey, such as blog posts, whitepapers, case studies, webinars, and email campaigns

  • Thought Leadership: Stay at the forefront of industry trends, providing insights and thought leadership in industry events, joint webinars, and conferences. Oversee creation and compelling thought leaderships content such as white papers, blog posts, and website copy highlighting the strengths and benefits of our solutions.

  • Strategic influence: Identify opportunities to improve our offerings, build the business case, and influence cross-functional stakeholders based on your deep understanding of customers, partners, and the market.

  • Market Intelligence: be the expert on our buyers, who they are, how they buy and their key buying criteria.

What You'll Bring:

  • Minimum 5+ years experience in cybersecurity product marketing (experience in data or endpoint security preferred) in high-growth B2B SaaS enterprise software and services company.

  • Market & Competitive Insight: Strong understanding of industry trends, competitive positioning, pricing strategies and market dynamics that influence corporate buyer behavior. 

  • Cross-Functional Collaboration: Proven experience working across multiple departments, aligning different functions towards a common narrative and goal. 

  • Strategic Communication: The ability to communicate complex product information to both executive and technical audiences, ensuring relevance and clarity. Expertise in marketing modern insider risk or data protection technologies, with a deep understanding of how to speak to technical CISO, IT departments and risk teams in highly regulated industries.

  • Drive for Results: Must be a motivated, self-starter who can work independently but also have proper sense about when to check in with manager and key stakeholders.

  • Change Agent Mindset: Must have excellent judgement and be able to work in a changing environment. This position isn’t just about repeating the current playbook.  We want someone who will come in with fresh ideas and new thinking including using emerging technologies and platforms to drive business results.

What We Bring:

We are Mimecasters. And we are agents of change. We pride ourselves on fostering a supportive, inclusive, and dynamic environment where your expertise and leadership can truly shine. As part of our team, you'll collaborate with passionate professionals committed to safeguarding businesses globally with cutting-edge AI-powered security and resilience solutions.

#LI-ND1

DEI Statement

Cybersecurity is a community effort. That’s why we’re committed to building an inclusive, diverse community that celebrates and welcomes everyone – unless they’re a cybercriminal, of course.

We’re proud to be an Equal Opportunity and Affirmative Action Employer, and we’d encourage you to join us whatever your background. We particularly welcome applicants from traditionally underrepresented groups.

We consider everyone equally: your race, age, religion, sexual orientation, gender identity, ability, marital status, nationality, or any other protected characteristic won’t affect your application.

If you require any adjustments or accommodations due to a disability, or any other reason that may help you in your interview process, please let us know by emailing careers@mimecast.com.

Due to certain obligations to our customers, an offer of employment will be subject to your successful completion of applicable background checks, conducted in accordance with local law.

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About The Company

We save companies the embarrassment of awkward data slip ups by disrupting cybercriminal activity. We think fast, go big and always demand more. We work hard, deliver – and repeat. We grow with meaningful determination. And put success well within our reach. We empower each other, live by our values, and always deliver on our purpose. We push each other to be better and expect to be pushed back. This is a community of respect. Where everyone is counted.

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