Product Marketing Manager
Job Summary
Job Description
Xsolla seeks an experienced Product Marketing Manager to join its Global Marketing Team and focus on its Fintech suite (Xsolla Pay, Wallet, Offerwall, Gold, Payments). Responsibilities include conducting market research, developing go-to-market strategies, creating marketing materials (pitch decks, emails, videos, etc.), launching paid/organic campaigns, and collaborating with cross-functional teams. The ideal candidate has a proven track record of successful B2B marketing campaigns in fintech and gaming, strong communication skills, and experience working with various marketing tools. The PMM will report to the Head of Fintech Product Marketing and work closely with product teams to define product positioning and drive growth.
Must have:
- 3+ years B2B product marketing (Fintech/Gaming)
- Successful B2B campaign track record
- Strong communication & cross-functional collaboration
- Market research & go-to-market strategy development
- Content creation (decks, emails, videos)
- Campaign launch & optimization
Good to have:
- Video game industry experience
- Digital marketing expertise (SEO, SEM, social media)
14 skills required
Job Details
Xsolla is seeking an experienced Product Marketing Manager to join our Global Marketing Team and work on the Fintech suite of products and solutions (Xsolla Pay, Xsolla Wallet, Xsolla Offerwall, Xsolla Gold, Payments). The perfect candidate will have a proven track record of successful B2B marketing campaigns in the fintech and gaming industries with clear metrics to measure the effectiveness of these campaigns. The Product Marketing Manager (PMM) will report to the Head of Fintech Product Marketing and work directly with the product teams to build product positioning that resonates with the target audience and develop a go-to-market strategy to drive product growth.
To thrive in this position, the candidate must possess strong communication skills and ability to collaborate and lead cross-functional teams. The PMM will work across and with several different teams in product, marketing, production, and design, as well as communicate with key stakeholders including business heads, marketing directors and SMEs. At the same time, the candidate is expected to stay up-to-date with the latest trends in the industry and in marketing and be able to identify new opportunities and address challenges with their suite of products and solutions.
RESPONSIBILITIES
- Conduct market researches, partner surveys, customer interviews, and competitor researches to make informed decisions about the product positioning and influence the product strategy.
- Work closely with business heads, SMEs, and product teams to identify the product market fit and build the messaging that resonates with the target audience and differentiates the products and solutions from the competition.
- Develop and execute go-to-market strategy (B2B) that coincides with product goals and objectives as well as the objectives set by the business.
- Create strong marketing briefs to be used by the integrated marketing team, production teams, and external marketing agencies in their execution of projects and marketing campaigns.
- Create various types of content assets, including but not limited to pitch decks, emails, ebooks, blogs, one-pagers, booklets, videos, speaking engagement scripts, landing pages, and more.
- Launch paid and organic marketing campaigns across multiple channels, measure their effectiveness, and make data-driven decisions to optimize the campaigns.
- Develop training materials, educational content, and product demos to help business development, account management, and integration teams grow their product expertise and be successful when communicating with partners.
REQUIREMENTS
- 3+ years of product marketing experience (B2B) in the fintech and / or gaming industries;
- Bachelor's degree or higher in marketing, product management, communications, PR, business analytics, or related field.
- A proven track record of successful B2B marketing campaigns in the fintech / gaming industries with clear metrics to measure the effectiveness of these campaigns.
- Strong project management skills, with the ability to manage multiple projects simultaneously and prioritize to meet the deadlines.
- Comfortable working with G-suite, Jira, Confluence, Miro, Figma, and other tools to manage projects across global teams.
- Ability to track and analyze data and measure the success of the campaigns;
- Customer-centric mindset to develop marketing strategies that address the needs and pain points of the target audience.
- Excellent written and strong presentation skills in English (B2 or above).
- Excellent communication skills and ability to collaborate and lead cross-functional teams.
- Any video game related industry experience (B2B or B2C)
- Experience with digital marketing (SEO, SEM, social media, email)
Preferred
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About The Company
Xsolla's video game business engine helps game developers and publishers operate more efficiently and sell more games. Serving only the video game industry, Xsolla caters to businesses from indie to enterprise, with solutions that solve the complexities of distribution, marketing, and monetization so developers, publishers, and platform partners. Our goal is to increase your audience, sales and revenue.
Headquartered in Los Angeles, with offices worldwide, Xsolla operates as a merchant and seller of record for major gaming entities like Valve, Twitch, Ubisoft, Epic Games, and PUBG Corporation.
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