Product Marketing Manager (B2B Ads) | Activision Blizzard Media

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Job Description:

Job Title: Product Marketing Manager (B2B Ads) | Activision Blizzard Media

Reports To: Director, Product Marketing

Location: New York, NY (Hybrid)

Your Role Within the Kingdom

Activision Blizzard Media is a rapidly growing business created to connect advertisers with our 350M+ global player base across Activision, Blizzard, and King. The initial goal of this thriving start-up effort has been to create premium, innovative advertising experiences for world-class casual mobile games like King’s Candy Crush Saga. Looking ahead, we are developing player-first advertising experiences across the Activision Blizzard portfolio, including high-growth areas like eSports.

This is a really exciting time to join this growing business. We are seeking a Product Marketing Manager to shape our product roadmap and go-to-market. You are a born storyteller who lives and breathes products. You are a great teammate who can easily balance structure with dynamic environments. You will define & launch products that allow brands to reach and connect with consumers in fresh and impactful ways. You will play an instrumental role in working with Product, Marketing, and Sales leadership.

Your role within Activision Blizzard Media:

• Serve as the 'voice of the customer' to Product, gathering insights internally and externally, and conducting assessments of market trends, ensuring that we are building the right products for the right customers

• Lead go-to-market strategy for the launch and scaling of products, including defining product positioning, key messages, marketing strategy, and sales enablement, and leading the cross-functional GTM process

• Own Product communications and partner with Business Marketing to drive marketing campaigns. Craft sales & marketing collateral in various formats (e.g., slides, videos, one-pagers)

• Act as a partner and counselor to Sales and Business Marketing teams and as the face of Product with clients

Knowledge and Skills

• 6+ years of relevant work experience in Product Strategy, Global Product Marketing, or Strategy Consulting at a premier firm, demonstrating at least one promotion in a relevant role

• BA/BS degree from a top-tier school, MBA a plus

• Industry experience in Advertising/Media, Gaming, or B2B Technology

• Excellent verbal and written communication skills, with a capacity for highly structured and rigorous quantitative and qualitative analysis

• Strong interpersonal skills at all levels and demonstrated ability to work collaboratively across different functions and business units.

• Ability to work in self-directed, fast-paced, results-oriented work environments

• Self-motivated problem solver who thrives in a dynamic and customer-focused environment

• Strong organizational and troubleshooting skills with attention to detail

• Ability to maintain composure in stressful situations, respond to customer needs quickly and effectively, and adapt to change

• Highly analytical, technically proficient, and able to learn new tools and software quickly

• Proven leadership through influence

About Activision Blizzard Media

Activision Blizzard Media is the gateway for brands to the #1 cross-platform gaming company in the western world, with hundreds of millions of players across over 190 countries. Our legendary portfolio includes iconic mobile game franchises such as Candy Crush™, esports opportunities like the Call of Duty® and Overwatch® Leagues, and some of the top PC and console gaming franchises such as World of Warcraft®, Call of Duty®, and StarCraft®. The idea is simple: great game experiences offer great marketing experiences.

A Great Saga Needs All Sorts of Heroes

King strives to be a place where everyone can be their most authentic self. We recognize that diversity, equity and inclusion is a vital and continuous conversation, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community. 

Making the World Playful

Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Let’s face it, who doesn’t love a bit of fun?

Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. But our players aren’t the only ones that can level-up. We’re always looking for ways to champion each other and make what’s already great, even better.

So, if this feels like a fun way to spend your days, and you share our passion, our values, and our hunger to shape the future, join us in Making the World Playful.

Applications needs to be in English.

Discover King at

Rewards

We provide a suite of benefits that promote physical, emotional and financial well-being for ‘Every World’ - we’ve got our employees covered!  Subject to eligibility requirements, the Company offers comprehensive benefits including:

• Medical, dental, vision, health savings account or health reimbursement account, healthcare spending accounts, dependent care spending accounts, life and AD&D insurance, disability insurance;
• 401(k) with Company match, tuition reimbursement, charitable donation matching;
• Paid holidays and vacation, paid sick time, floating holidays, compassion and bereavement leaves, parental leave;
• Mental health & wellbeing programs, fitness programs, free and discounted games, and a variety of other voluntary benefit programs like supplemental life & disability, legal service, ID protection, rental insurance, and others;
• If the Company requires that you move geographic locations for the job, then you may also be eligible for relocation assistance.

Eligibility to participate in these benefits may vary for part time and temporary full-time employees and interns with the Company.  You can learn more by visiting .

In the U.S., the standard base pay range for this role is $87,480.00 - $161,910.00 Annual. These values reflect the expected base pay range of new hires across all U.S. locations. Ultimately, your specific range and offer will be based on several factors, including relevant experience, performance, and work location. Your Talent Professional can share this role’s range details for your local geography during the hiring process. In addition to a competitive base pay, employees in this role may be eligible for incentive compensation. Incentive compensation is not guaranteed. While we strive to provide competitive offers to successful candidates, new hire compensation is negotiable.