Product Marketing Manager, Core Ads Quality
Job Summary
Job Description
The Product Marketing Manager for Core Ads Quality at Meta will play a crucial role in developing and launching the next generation of ad delivery products. Responsibilities include defining product strategy, roadmap, and success metrics; leading market assessments and sizing; developing go-to-market strategies; and partnering closely with product teams. The ideal candidate will possess strong analytical and communication skills, experience in ad tech, and a proven ability to shape product strategy and drive adoption. This role requires excellent cross-functional leadership and the ability to manage multiple concurrent projects in a fast-paced environment. The focus is on improving the quality of user and advertiser interactions with Meta's ads.
Must have:
- 8+ years experience in product marketing or related field
- AdTech domain knowledge
- Strong analytical and communication skills
- Cross-functional leadership
- Experience developing GTM strategies
Good to have:
- Master's degree in related field
- Experience with research and data analysis
5 skills required
Job Details
Ads on Meta make it easy for businesses to find people who'll be interested in their products and services, and for people to discover brands they'll love. Our ads delivery system makes trillions of decisions each day to match the right ads with the right people, with the goal of ensuring that every ad we show leads to a good experience for the person seeing it and the advertiser running it. The Core Ads quality team focuses on the people side of this equation, ensuring each person’s interaction with Ads are of the highest quality.
This person will be responsible for helping our product teams build the next generation of our Delivery products. They will evaluate approaches to mitigate product risks, assess market needs and conduct research to influence new product development, develop global launch plans to bring products and/or changes to the market, and identify opportunities to improve existing products. Excellent cross-functional leadership, analytical and communication skills, ability to manage multiple concurrent projects, and comfort with ambiguity are a must. The ideal candidate will also have a strong understanding of digital advertising platforms and the advertising market, a track record of shaping product strategy and growing product adoption, and a vision for how we can better meet the needs of our customers and stakeholders with our ads delivery and targeting solutions.
Product Marketing Manager, Core Ads Quality Responsibilities
- Partner closely with product teams to define the strategy, roadmap and success metrics for our ad products, ensuring product market fit and helping evolve our approach over a multi-year timeline
- Define product positioning, naming, audience definition and sizing for launches
- Lead market assessment and sizing through quantitative analysis, qualitative feedback and represent the advertiser point of view internally with Product Management and cross-functional teams to aid with prioritization and development
- Lead the definition and development of the go-to-market strategy across the organization that is grounded in advertiser and people insights and market dynamics
- Lead the go-to-market cross-functional teams toward execution and launch of the GTM strategy. Be the single point of contact for communicating GTM updates and reviews with cross functional leadership
Minimum Qualifications
- 8+ years of experience in product marketing, product management, business strategy engineering or a similar field
- Domain knowledge in Adtech or similar technically challenging field
- BA/BS degree in marketing, business or product development
- Combination of strategic experiences and hands-on tactical execution
- Experience with research and proficiency in using data and insights to inform product and GTM strategy
- Experience working in a cross-functional capacity within a fast-paced, changing environment
- Effective communication skills with the ability to communicate up and across complex organizaitons
- Quantitative, analytical and conceptual problem-solving skills combined with proven business acumen
- Experience structuring and solving problems, and influencing product decisions to move insights to action
Preferred Qualifications
- Masters’ degree or equivalent in business, marketing, analytics, engineering, or other related quantitative discipline (e.g. MBA)
- Experience in product marketing, developing go to market strategies and partnering closely with product teams
Locations
Data Center
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Equal Employment Opportunity and Affirmative Action
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice .
Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to .
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About The Company
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology.
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