Product Marketing Manager

2 Days ago • 4 Years + • Marketing

Job Summary

Job Description

This is a fixed-term contract Product Marketing Manager position at Google in Milan, Italy, requiring fluency in English and Italian. Responsibilities include developing and executing B2B marketing strategies for Google's products, focusing on integrated marketing campaigns targeting C-level executives. The role involves collaborating with sales, PR, and marketing teams, managing budgets, and analyzing campaign results to optimize investment. You will build content strategies, coordinate EMEA activations for the Italian market, develop sales support materials, and work with external agencies. Experience managing cross-functional projects and a background in marketing (growth, product, brand, social) are essential.
Must have:
  • Bachelor's degree or equivalent experience
  • 4+ years marketing experience
  • Cross-functional project management
  • Fluent English and Italian
  • B2B marketing strategy execution
  • Campaign analysis and optimization
Good to have:
  • Growth/product/brand/social marketing experience
  • Consulting experience with behavioral marketing data
  • Marketing/sales operations experience
  • Financial analytics experience

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
  • Experience managing cross-functional or cross-team projects.
  • Ability to communicate in English and Italian fluently to support client relationship management in this region.

Preferred qualifications:

  • Experience working in one or more of the following fields: growth, product, brand, social, or partner marketing or research.
  • Experience in consulting and working with behavioural marketing data.
  • Experience with marketing and sales operations, financial analytics, or other related investigative experience.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

In the role, you will analyze, measure, position, package, and promote Google’s B2B product and business offerings in Italy, with a specific focus on Integrated Marketing strategies and activations oriented to C-levels (CMOs, CEOs.). You will be responsible for supporting Google's growth and business generating efforts in Italy through effective and results-focused marketing campaigns, closely collaborating with Sales, Public Relations (PR) and Marketing teams. You will work with the local marketing team, the European marketing group and local sales teams to plan and execute major B2B initiatives, spanning from managing executive events to supervising Think with Google editorial platform or Paid LinkedIn campaigns and plan campaignable activations with media outlets. You will be in charge of positioning and promoting Google's B2B products to achieve measurable objectives. You will also be required to analyze the results of marketing programs to optimize investment.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Execute marketing initiatives of B2B products on Google’s B2B clients, build content strategies and prove business impact to support the marketing and go-to-market strategy.
  • Coordinate EMEA activations for the Italian market, ensuring an attendance of IT stakeholders to key moments planned and contributing to maximize the relevance for the IT audience collaborate with external creative, event and media agencies to amplify the activation online and offline, being responsible for budget commitment and adherence to internal policies.
  • Develop support materials for sales teams and B2B customers to emphasize Google’s narrative on the industry and influence media investments. Work with the wider Marketing team, and other Marketing cross-functional stakeholders to develop and execute complex marketing strategies.
  • Support communication within marketing and cross-functional teams to ensure the successful execution of the marketing strategy.

Similar Jobs

Western Digital - Technician 3, Manufacturing Equipment Maintenance

Western Digital

Bayan Lepas, Penang, Malaysia (On-Site)
1 Month ago
Egnyte - Principal Machine Learning Engineer - AI

Egnyte

India (Remote)
1 Month ago
Survay Monkey - Senior Sales Enablement Program Manager

Survay Monkey

Ottawa, Ontario, Canada (Hybrid)
9 Hours ago
Google - Account Manager, Large Customer Sales

Google

Dublin, County Dublin, Ireland (On-Site)
2 Days ago
Next Level Business Services - Teradata DBA

Next Level Business Services

San Francisco, California, United States (On-Site)
6 Months ago
WebFX - Digital Marketing Specialist - Account Manager

WebFX

York, Pennsylvania, United States (On-Site)
6 Months ago
WebFX - Remote Copywriter: Health

WebFX

South Africa (Remote)
6 Months ago
Ubisoft - Marketing Strategy Studies, Games & Brands - Internship

Ubisoft

Paris, Île-de-France, France (On-Site)
2 Weeks ago
Netflix - Senior Manager, Marketing Planning - SEA/ANZ

Netflix

Singapore, Singapore (On-Site)
2 Weeks ago
Eleven Labs - Performance Marketing - Media Buyer

Eleven Labs

United Kingdom (Remote)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

ION - System Engineer Control Room, Italy

ION

Parma, Emilia-Romagna, Italy (Hybrid)
6 Months ago
Inworld AI - Staff Backend Engineer

Inworld AI

Vancouver, British Columbia, Canada (On-Site)
1 Week ago
Stem - Energy Program Operations Analyst

Stem

(Remote)
1 Day ago
AGS - American Gaming Systems - Full Stack Software Engineer II

AGS - American Gaming Systems

Arizona, United States (On-Site)
1 Week ago
Onward Search - Sr. Software Engineer, Android

Onward Search

New York, New York, United States (Remote)
2 Weeks ago
Larian Studios - QA LEAD

Larian Studios

Quebec, Canada (On-Site)
4 Months ago
Tesla - Plastic Shop Project Engineer Intern

Tesla

Brandenburg, Germany (On-Site)
2 Months ago
Tesla - Deployment Manager - Supercharging

Tesla

North Holland, Netherlands (On-Site)
2 Months ago
Evolution - Product Business Analyst (Games)

Evolution

Warsaw, Masovian Voivodeship, Poland (Hybrid)
1 Week ago
OKX - Senior Institutional Account Manager

OKX

São Paulo, Brazil (On-Site)
9 Hours ago

Get notifed when new similar jobs are uploaded

Jobs in Milan, Lombardy, Italy

We Are Social - Content Creator

We Are Social

Milan, Lombardy, Italy (Hybrid)
2 Weeks ago
ION - Lead Software Engineer, Italy

ION

Milan, Lombardy, Italy (On-Site)
6 Months ago
ION - Junior Consultant - Risk Advisory, Italy

ION

Turin, Piedmont, Italy (On-Site)
6 Months ago
ION - Z/OS Storage  System Programmer, Italy

ION

Italy (Hybrid)
6 Months ago
PwC - Senior Manager -  Financial Risk Management - Milano (OTS)

PwC

Milan, Lombardy, Italy (On-Site)
7 Months ago
Keywords Studios - Senior AP Accountant

Keywords Studios

Cinisello Balsamo, Lombardy, Italy (Hybrid)
4 Weeks ago
ION - Intermediate IT Auditor, Italy

ION

Collecchio, Emilia-Romagna, Italy (On-Site)
6 Months ago
ION - Senior Software Engineer, Italy

ION

Collecchio, Emilia-Romagna, Italy (On-Site)
6 Months ago
ION - Senior Java Developer - Italy

ION

Turin, Piedmont, Italy (On-Site)
6 Months ago
PwC - Senior Associate - Transfer Pricing FS - Milano [TAX]

PwC

Milan, Lombardy, Italy (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Canva - B2B Growth Marketing Specialist, Enterprise

Canva

Sydney, New South Wales, Australia (Remote)
3 Weeks ago
Google - Data Scientist, Business and Marketing, Ads Marketing Analytics

Google

Mexico City, Mexico City, Mexico (On-Site)
2 Days ago
Assystems - Ingénieur d’études Contrôle-commande Contrôle Radioprotection H/F

Assystems

Cherbourg-en-Cotentin, Normandy, France (On-Site)
6 Months ago
Games For Love - Volunteer Marketer

Games For Love

Washington, United States (Remote)
1 Month ago
The Walt Disney Company - Manager, SEO

The Walt Disney Company

New York, New York, United States (On-Site)
1 Month ago
Google - Content Programming Manager, Google TV

Google

New York, New York, United States (On-Site)
2 Days ago
Assystems - Responsable de lots H/F

Assystems

Laon, Hauts-de-France, France (On-Site)
6 Months ago
PwC - Consultant RH et Paie Expérimenté H/F

PwC

Neuilly-sur-Seine, Île-de-France, France (On-Site)
6 Months ago
The Walt Disney Company - Marketing, Media & VIP Guest Services Manager

The Walt Disney Company

Singapore, Singapore (On-Site)
2 Months ago
Voodoo - Marketing Video Artist - Gaming

Voodoo

İstanbul, Türkiye (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

About The Company

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.

Mountain View, California, United States (On-Site)

Mountain View, California, United States (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

Bengaluru, Karnataka, India (On-Site)

View All Jobs

Get notified when new jobs are added by Google

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug