Product Marketing Manager Peripheral Germany & Austria
Job Summary
Job Description
Penumbra Europe GmbH seeks a Product Marketing Manager for Germany & Austria to lead marketing strategies and campaigns. Responsibilities include managing product launches, market research, creating marketing materials, collaborating with cross-functional teams, ensuring regulatory compliance, and supporting sales efforts. This role involves strategic alignment of Penumbra's product portfolio in Germany, building brand awareness through targeted campaigns, contributing to EMEA and country marketing plans, regular customer (KOL) visits, and participation in product development and strategy. The position also entails planning product launches, coordinating congresses and medical education, conducting market research to identify customer needs, developing product strategies and business cases, and assessing sales team needs for training. Market observation, competitive analysis, product comparisons, and leading product access negotiations are also key responsibilities.
Must have:
- Lead marketing strategies and campaigns
- Manage product launches and market research
- Create marketing materials and collaborate with teams
- Ensure regulatory compliance
- Support local sales efforts
Good to have:
- Experience with GPOs, product positioning, pricing, and strategy development
Perks:
- Annual fitness subsidy
- Employee Assistance Program
- Two weeks paid Family Care Leave
- 30 days vacation + paid time off
- Company car for private use
- Employee Stock Purchase Program (15% cashback)
- Employer pension contribution (15%)
- Comprehensive accident insurance
4 skills required
Job Details
#Innovation #Teamwork #Initiative are our shared values. If you are looking for a meaningful challenge in an established and fast-growing international company, join our team and help us save lives every day.
Penumbra Europe GmbH, based in Berlin and headquartered in Alameda, California, is a global healthcare company focused on innovative therapies for stroke patients. Penumbra designs, develops, manufactures, and markets novel medical technology products with a diversified portfolio. With 4,500 employees worldwide and a revenue of $1.2 billion in 2024, our customers include hospitals and healthcare providers through direct sales in the United States, Europe, Canada, and Australia, as well as through distributors in select international markets.
We are looking for a Product Marketing Manager Germany & Austria Peripheral (m/f/d), based in Germany, to lead marketing strategies and campaigns within the assigned region. This role involves managing product launches, conducting market research, creating tailored marketing materials, and collaborating with cross-functional teams to support local sales efforts while ensuring compliance with regulatory standards.
What`s in for you?
- Stay Active – Enjoy an annual fitness subsidy to support your healthy lifestyle.
- Support & Well-Being – Benefit from our comprehensive Employee Assistance Program, providing guidance and support in times of need.
- Family First – Receive two weeks of paid Family Care Leave to support a sick family member or in the case of bereavement.
- Vacation Time – Enjoy 30 days of vacation, plus paid time off on December 24th and 31st.
- A Team That Inspires – Work alongside a diverse, open-minded, and supportive team that encourages personal and professional growth.
- Drive in Style – Take advantage of a company car for private use, making your daily commute easier and more comfortable.
- Boost Your Investments – Take part in our Employee Stock Purchase Program and enjoy 15% cashback on your investments.
- Pension Plan – Secure your future with an employer contribution of 15% towards deferred compensation.
- Accident Insurance – Stay protected with comprehensive accident insurance during all business trips.
Main Responsibilities
- Drive the strategic alignment and commercialization of Penumbra’s product portfolio in Germany, while building and elevating the Penumbra brand through dedicated, market-specific campaigns.
- Supporting management in the development of EMEA annual marketing plans and lead country marketing plan.
- Regular visits at customers, especially KOL`s.
- For product development, as well as for the development of product strategies with EMEA marketing and Global Marketing.
- Planning and executing product launches in close cooperation with the EMEA marketing team and Country Sales team.
- Planning and coordinating congresses and Medical Education in collaboration with EMEA Events coordination team
- To identify potentials by means of market research, determine needs and wishes of our customers/KOLs, translate these into product strategies and tactics and create all necessary business cases and return-on-investment analyses.
- Developing recommendations on the type and scope of current and future product lines, review product specifications and requirements and evaluate new product ideas and/or product changes.
- Assess and identify areas where the Sales team may benefit from further development, and work collaboratively with the Sales Manager to implement appropriate training initiatives.
- To carry out market observations, assess the competition and draw up product comparisons.
- To lead and support product access negotiations in your country.
- Nice to have: Experience in working with GPOs, positioning products, pricing and creating strategy.
As we require fluently English skills and the process will involve English speaking colleagues, we are looking forward to receiving your CV in English.
At Penumbra, we value your skills and qualifications above all else. We welcome candidates of any gender, ethnicity, religion, sexual orientation, or age. If you're skilled and a good match for our culture of collaboration, we want you on our team.
To learn more about Penumbra's commitment to being an equal opportunity employer, please take a look at our AAP-Policy-Statement.
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