Product Marketing Manager (Retention)

Introduction:

Games24x7 is India’s leading and most valuable multi-gaming unicorn. We’re a full-stack gaming company, offering awesome game playing experiences to over 100 million players through our products - RummyCircle, India’s first and largest online rummy platform, My11Circle, the country’s fastest growing fantasy sports platform and our newest venture- Wowzy LudoRemix.

A pioneer in the online skill gaming industry in India, Games24x7 was founded in 2006 when two New York University trained economists Bhavin Pandya, and Trivikraman Thampy met at the computer lab and discovered their shared passion for online games. We’ve always been a technology company at heart, and over the last decade and a half, we’ve built the organisation on a strong foundation of ‘the science of gaming’, leveraging behavioural science, artificial intelligence, and machine learning to provide immersive and hyper-personalised gaming experiences to each of our players.

Backed by marquee investors including Tiger Global Management, The Raine Group, and Malabar Investment Advisors, Games24x7 is leading the charge in India’s gaming revolution, constantly innovating and offering novel entertainment to players!

Our 800 passionate teammates create their magic from our offices in Mumbai, Bengaluru, New Delhi, Miami, and Philadelphia.

For more information and career opportunities you may visit www.games24x7.com.

Role: Product Marketing Manager (Retention)

Job Responsibilities:

• Own and manage the entire user experience from start to finish, including funnels and app interactions.
• Drive product feature growth and achieve set targets.
• Lead the product-driven growth strategy for the retention team, focusing on creative ideation and testing diverse approaches and methodologies.
• Continuously evaluate game mechanics, product functionalities, and player behavior, proposing enhancements, revisions, and strategic interventions as required.
• Undertake comprehensive user data analysis, implement user outreach programs, and create a user feedback loop to ultimately develop a highly desirable product.
• Identify user problems and develop innovative solutions.
• Strategize, implement, and experiment with new and existing product features which ultimately lead to better outcomes.
• Drive and monitor A/B tests and data-driven experiments.
• Collaborate with product and marketing groups to implement product features. This includes initiatives such as optimizing funnels and promoting the adoption of specific product features.
• Contribute business insights to the product team, guiding them towards feature enhancements that drive adoption and align with established business objectives. Make key decisions to ensure these feature goals are achieved.

Requirement

• MBA from a top-tier institute

• Strong logical and analytical skills

• 3-5 years of experience in product marketing/ growth role (preferably B2C digital business)

• Ability to work with data and identify key insights minus the noise

• Passionate about Cricket and other sports