Product Marketing Manager – Specialized Risk Group (SRG)

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What We'll Bring:

At TransUnion, we have a welcoming and energetic environment that encourages collaboration and innovation we’re consistently exploring new technologies and tools to be agile. This environment gives our people the opportunity to hone current skills and build new capabilities, while discovering their genius.

Come be a part of our team – you’ll work with great people, pioneering products and cutting-edge technology.

The Product Marketing team is tasked with driving adoption of TransUnion’s global solution by using strong, scalable go-to-market tactics that solidify our position as thought leader, innovator, and trusted partner. Sitting at the intersection of product management, marketing, training and sales, our Product Marketing team is highly collaborative, both cross-functionally and within our own team.

What You'll Bring:

• 8+ years of B2B2C product marketing or go-to-market experience, ideally in SaaS, financial services, or risk information industries; real estate experience is a plus
• Proven success in developing and executing go-to-market strategies, including product launches, positioning, and sales enablement programs
• Strong content creation skills across formats (presentations, product sheets, blogs, etc.)
• Excellent communication and public speaking abilities, with comfort presenting to all organizational levels
• Highly organized, self-motivated, and effective in fast-paced, agile environments
• Strong project management skills and a bias for action
• Willingness to travel up to 20% (primarily U.S.-based)
   

Impact You'll Make:

The Product Marketing Manager will support the expansion of TransUnion’s horizontal solution capabilities of "specialized risk" products (i.e., non-credit, public record and alternative data) into new and existing markets through development of go-to-market strategies, product positioning, competitive analysis, marketing collateral, sales tools, and ideas and/or content to support demand generation campaigns. As a product marketer, you will work closely with product management, market strategy and planning, sales and corporate marketing functions, as well as external customers and industry groups, to successfully promote specialized risk products for success. This product marketing position will have an emphasis on launching products into new markets. Your impact to the success of the team will include the following:

• Serving as the primary consultant for specialized risk products, ensuring alignment across teams and initiatives
• Leading the development and execution of go-to-market strategies for new product launches and market expansions
• Managing cross-functional programs to ensure organizational readiness and successful product rollouts
• Creating compelling sales enablement tools and strategies in partnership with Sales Operations and Enablement teams
• Identifying and prioritizing industry segments for targeted marketing efforts, and crafting tailored value propositions and messaging
• Developing high-impact content including customer presentations, product sheets, case studies, demos, blog posts, and more
• Providing strategic input on marketing communications, promotional materials, and campaign planning to support revenue goals
• Monitoring key performance indicators to assess and optimize product marketing effectiveness

#LI-TE1

Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law, including the Los Angeles County Fair Chance Ordinance for Employers, the San Francisco Fair Chance Ordinance, Fair Chance Initiative for Hiring Ordinance, and the California Fair Chance Act.

Adherence to Company policies, sound judgment and trustworthiness, working safely, communicating respectfully, and safeguarding business operations, confidential and proprietary information, and the Company’s reputation are also essential expectations of this position.

This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Benefits:

TransUnion provides flexible benefits including flexible time off for exempt associates, paid time off for non-exempt associates, up to 12 paid holidays per year, health benefits (including medical, dental, and vision plan options and health spending accounts), mental health support, disability benefits, up to 12 weeks of paid parental leave, adoption assistance, fertility planning coverage, legal benefits, long-term care insurance, commuter benefits, tuition reimbursement, charity gift matching, employee stock purchase plan, 401(k) retirement savings with employer match, and access to TransUnion’s Employee Resource Groups. Spousal, domestic partner, and other eligible dependent coverage is available on select health and welfare plans.

We are committed to being a place where diversity is not only present, it is embraced. As an equal opportunity employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, veteran status, genetic information, marital status, citizenship status, sexual orientation, gender identity or any other characteristic protected by law.

Pay Scale Information :

The U.S. base salary range for this position is $100,100.00 - $150,000.00 annually. *The salary range for this position reflects a reasonable estimate of the range of compensation for this job. At TransUnion, actual compensation is based on careful consideration of additional factors such as (but not limited to) an individual’s education, training, work experience, job-related skill set, location, and industry knowledge, as well as the scope and responsibilities of the position and market considerations.

Regular, fulltime non-sales positions may be eligible to participate in TransUnion’s annual bonus plan. Certain positions may be also eligible for long-term incentives and other payments based on applicable company guidance and plan documents.

 

TransUnion's Internal Job Title:

Advisor, Product Marketing