Product Marketing, Sr Lead for Partners

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We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place.

At Heroku, our Product Marketers craft inspirational stories and product demos to people around the world. We develop product messaging and positioning, campaigns, go-to-market programs, sales plays, events, and sales enablement. Our success is defined by our ability to deliver relevant content that creates interest, sales pipeline, and ultimately, new customers.

Responsibilities:

We are looking for a self-starting, team-orientated, and passionate Product Marketing Senior Lead to join our team focused on cloud application platforms. You will join a team of product marketers responsible for translating the needs of customers and sellers across marketing, sales enablement, product, and field teams. You will drive a wide variety of initiatives that support pipeline generation and help drive deals to close. The ideal candidate will have a passion for the customer, learning, and creativity.

• Messaging and positioning for Heroku products, use cases, and customer personas include IT decision makers and developers.

• Product Launches: Work closely with product teams to drive milestone product launch moments that garner industry attention and shape the market perception of Heroku

• Content: Develop and implement a comprehensive content strategy for your product and use case area to support demand gen and sales activities including presentations, white papers, webinars, blog posts, and case studies.

• Digital Marketing: Partner with the demand and growth marketing team to deliver engaging content that advances the customer along the buyer’s journey

• Sales GTM Programs: Create and drive sales programs and plays to generate new pipeline and close revenue into white space segments and cross selling into Salesforce install base. 

• Sales Enablement: Create and deliver content to enable direct and partner sales teams on the Heroku product, use cases, and campaigns. 

• Events & Conferences: Organize and participate in industry events, conferences, and webinars with the events team; deliver presentations at customer facing events.

Required Skills:

• 8+ years of experience in product marketing, sales, or go-to-market background

• Proven experience in technology marketing with experience in cloud, Kubernetes/containers, and developer tools

• Excellent communication interpersonal skills

• Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders

• Ability to create a range of marketing assets including on-message product demo videos, presentations, product data sheets, blogs

• Ability to use data and analytics to drive decision-making as well as a consistent track record of setting and delivering against measurable marketing metrics.

• Ability to strategize and craft compelling messaging and positioning for technology products.

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