Product Marketing Strategist

8 Months ago • 3-5 Years • Product Management

Job Summary

Job Description

This role involves leading marketing executions and developing strategic campaigns for YouVersion. You'll be responsible for leveraging various communication channels to drive engagement and action. Strong communication, marketing, and analytical skills are essential. Experience with digital marketing and a passion for faith-based initiatives are highly valued.
Must have:
  • Marketing Strategy
  • Digital Marketing
  • Communication Skills
  • Data Analysis
Good to have:
  • Brand Management
  • Content Creation
  • Social Media
  • Project Management
Perks:
  • Parental Leave
  • Comprehensive Benefits

Job Details

The Product Marketing Strategist plans effective communication strategies for YouVersion initiatives, using emails, blogs, push notifications, in-app messaging, and social media. This role supports our Product teams by leading go-to-market and communication strategies across our family of apps.

YouVersion was created by the local church in 2007 and remains a ministry of Life.Church today. At Life.Church, our mission is to lead people to become fully devoted followers of Christ. Our team is committed to reaching people worldwide through innovative technology. And YouVersion is one of the ways we get to do that. Life.Church is a multi-site Christian church meeting in the United States and globally at Life.Church Online. 

We wholeheartedly believe a daily rhythm of seeking intimacy with God has the power to transform lives. That’s why YouVersion creates biblically-based experiences that encourage and challenge people to seek God. We hope everyone in our community is on an active journey to become who God made them to be, abiding in Him, and drawing closer every day. 

What You'll Do

    • Lead marketing executions through strategic planning and collaboration with key stakeholders.
    • Develop strategic campaigns that support YouVersion’s efforts.
    • Leverage YouVersion channels such as email, app push notifications and banners, Bible.com, and social media to move individuals to action.
    • Steward the brand position of assigned product(s) and maintain a pulse on the competitive landscape.
    • Effectively present ideas with vision and direction.
    • Craft strategies for YouVersion communication channels with accuracy and excellence, especially in creativity, content, timing, and segmentation.
    • Review data to inform strategy related to audience segmentation and communication strategies
    • Stay ahead of industry trends and constantly evaluate how YouVersion can leverage existing and emerging technology and platforms to advance engagement.
    • Lead and coach team members as assigned.
    • Develop actionable insights based on data and communicate this information clearly through verbal, written, and visual channels.
    • Collaborate with copywriters, graphic designers, product managers, videographers, and stakeholders on how to best implement learnings from previous efforts to inform upcoming strategies.
    • Maintain a thorough understanding of the organization’s communication stack to maximize features and capabilities.

Skills Needed to Succeed

    • Excellent verbal, written, and interpersonal communication skills to foster relationships and partnerships.
    • Effective at multi-tasking and time management to meet strict deadlines while remaining flexible and open to change.
    • Storing writing, editing, and proofing skills.
    • Ability to self-motivate, make independent decisions, and solve problems.
    • Ability to manage conflict and differing opinions while maintaining composure.
    • Effective at process and organizational management to coordinate, structure, and provide vision to projects.
    • Strong leadership skills and understanding of developing and guiding others.
    • Bachelor’s degree preferred.
    • 3-5 years of related work experience.
Benefits We Offer
- Paid parental leave, including maternity, paternity, and adoption leave.
- Generous employer-paid leave for the use of vacation, sick time, and other qualifying reasons. 
- Innovative and comprehensive Medical, Dental, and Vision insurance that provides team members with useful resources and savings to navigate their holistic health. 
- Life insurance policy provided for all staff members at 2x annual salary at no cost. Additional life insurance coverage is available to purchase. 
- Short-Term and Long-Term disability is covered at 100% for full-time qualified staff members.
- Comprehensive wellness and mental health benefits allow staff to proactively invest in their physical and emotional health.
- Generous 401(k) retirement plan allowing a team member to have up to 12.5% (including employee contribution, employer match, and employer discretionary contribution) contributed into their account in their first year. It doesn’t stop there—the more years on staff, the greater the investment! 
-$160 annually in development dollars for team members to invest in their professional growth. 
- Casual dress and work environment.

Our Beliefs, Culture, and Commitment to Diversity
At Life.Church, every staff member, and intern is a minister and is expected to engage in the church's ministry fully. We consider ministry readiness and an individual’s capacity to represent Life.Church’s beliefs as a minister during the selection process for all staff and intern positions. An essential function within every position held by a staff member or intern at Life.Church is to uphold and represent the beliefs of Life.Church. Learn more about what we believe at Life.Church

While we unite around our mission, we know unity doesn’t mean uniformity. Our calling is too great, and our mission is too important not to be intentional about strengthening our team through diversity. We know that diverse perspectives in race, ethnicity, background, age, and gender are essential to reaching the world for Christ. To learn more about how we strengthen our team through diversity, visit our careers page

All data collected in our application process, from resume collection to application questions, is used for recruitment purposes only. 

Similar Jobs

Morning Star - Director, Total Rewards

Morning Star

Mumbai, Maharashtra, India (Hybrid)
9 Months ago
Tekion Corp - Senior Applied Scientist

Tekion Corp

Bengaluru, Karnataka, India (On-Site)
2 Months ago
USE Insider - Content Marketer (Brand and Campaigns)

USE Insider

United States (Remote)
1 Week ago
PwC - Specialist 3

PwC

Gurugram, Haryana, India (On-Site)
3 Months ago
London stock Exchange - Benchmark Product Specialist – Senior Associate

London stock Exchange

Edinburgh, Scotland, United Kingdom (On-Site)
1 Month ago
Dream Games - Production Coordinator

Dream Games

London, England, United Kingdom (On-Site)
5 Days ago
Budge Studios - Production Coordinator

Budge Studios

Quebec, Canada (Hybrid)
3 Months ago
Applied materials  - Product Management Director

Applied materials

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
Aristocrat - MS SQL Server DBA Production Team leader

Aristocrat

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)
1 Month ago
Black Bery - Senior Product Marketing Manager (Medical & Defense)

Black Bery

Ottawa, Ontario, Canada (On-Site)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

USE Insider - Learning and Development Specialist (Hybrid)

USE Insider

Istanbul, İstanbul, Türkiye (On-Site)
8 Months ago
Axel springer - Account Director, Enterprise Tech

Axel springer

San Francisco, California, United States (Hybrid)
4 Weeks ago
Capgemini - Contract Management

Capgemini

Noida, Uttar Pradesh, India (On-Site)
3 Months ago
Capgemini - Adobe Analytics

Capgemini

Pune, Maharashtra, India (On-Site)
1 Month ago
PhonePe - Assistant Manager Legal/Manager Legal

PhonePe

Bengaluru, Karnataka, India (On-Site)
1 Day ago
Zynga - Data Analyst - Gram Games

Zynga

İstanbul, Türkiye (Hybrid)
6 Months ago
Inveniolsi - SAP Associate Consultant - Application Support

Inveniolsi

India (On-Site)
2 Days ago
Nordson Corporation - Facilities/Maintenance Technician II (Second Shift)

Nordson Corporation

Salem, New Hampshire, United States (On-Site)
1 Month ago
Next Level Business Services - IOS Software Design Engineer / IOS Project Manager

Next Level Business Services

Redmond, Washington, United States (On-Site)
8 Months ago
Notion - Enterprise Product Marketing Manager

Notion

San Francisco, California, United States (On-Site)
1 Day ago

Get notifed when new similar jobs are uploaded

Jobs in Edmond, Oklahoma, United States

Toast - Principal Technical Product Manager, AI

Toast

Boston, Massachusetts, United States (Hybrid)
2 Weeks ago
bytedance - Machine Learning Engineer Intern (Search-TikTok Recommendation)

bytedance

Seattle, Washington, United States (On-Site)
3 Months ago
Netflix - Director, Product Management (Demand Connectivity) - Ads

Netflix

Los Gatos, California, United States (On-Site)
2 Months ago
bytedance - Senior Site Reliability Engineer, AI Applications

bytedance

San Jose, California, United States (On-Site)
7 Months ago
Philips - Senior Global Web Content Manager

Philips

Cambridge, Massachusetts, United States (On-Site)
1 Day ago
Threat connect - Account Executive

Threat connect

California, United States (Remote)
2 Months ago
Google - Senior Software Developer, Site Reliability Engineering, Google Cloud

Google

Durham, North Carolina, United States (On-Site)
8 Months ago
Next Level Business Services - Web Development

Next Level Business Services

Moline, Illinois, United States (On-Site)
8 Months ago
Thales - Bid/Program/Compliance Controller

Thales

Orlando, Florida, United States (Hybrid)
1 Month ago
Aristocrat - Field Engineer I

Aristocrat

Oklahoma City, Oklahoma, United States (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Product Management Jobs

Go Fund Me - Staff Product Manager, Internal Tools

Go Fund Me

San Francisco, California, United States (Hybrid)
3 Weeks ago
Tesla - Torque Tool and Production Technology Internship

Tesla

Brandenburg, Germany (On-Site)
4 Months ago
Go Fund Me - Senior Data Product Manager

Go Fund Me

United States (Remote)
1 Day ago
Nasdaq - Senior Specialist - Equities Product Management

Nasdaq

New York, New York, United States (On-Site)
1 Month ago
Riot Games - Senior Game Product Manager (Monetization and Growth) - FFGS

Riot Games

Shanghai, Shanghai, China (On-Site)
7 Months ago
Notion - Product Operations Manager

Notion

San Francisco, California, United States (On-Site)
1 Month ago
Epic Games - Producer

Epic Games

(On-Site)
2 Months ago
level ai - Senior Product Marketing Manager

level ai

India (Remote)
3 Weeks ago
Canva - Staff Backend Engineer - Product Insights Enablement - Java

Canva

Melbourne, Victoria, Australia (Remote)
3 Months ago
GoTo Group - Product Manager - Cash Loan

GoTo Group

Jakarta, Indonesia (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

About The Company

Kansas City, Missouri, United States (Remote)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Edmond, Oklahoma, United States (On-Site)

Midwest City, Oklahoma, United States (On-Site)

View All Jobs

Get notified when new jobs are added by lifechruh

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug