Product Specialist, Product and Sales Activation (English, Japanese)
Job Summary
Job Description
As a Product Specialist, you will help scale measurement product adoption across the APAC region by working directly with Google Customer Solutions (GCS) sellers and customers. You'll work with internal and external stakeholders, influence executive business stakeholders, and direct product activation strategy for GCS business programs. Responsibilities include leading measurement product activation for customer goals, advocating customer needs to Product teams, equipping promoters with resources to drive customer success, understanding the product portfolio (Performance, Video, Measurement, Shopping), developing Go-to-Market solutions, simplifying concepts for executives, and influencing internal/external stakeholders. You will partner with GCS Sales teams, Google advertisers, and agencies to increase adoption of Google's first-party data measurement solutions (e.g., Enhanced Conversions). This role involves co-pitches, pre-pitch support, collating information on objections and strategies, facilitating training, understanding advertiser challenges, creating activation strategies, monitoring metrics, and developing effective narratives.
Must have:
- Bachelor's degree or equivalent experience
- 4+ years experience in business-related fields
- Fluent English and Japanese communication
- Experience pitching measurement solutions
- Influencing executives and sellers
- Excellent communication and problem-solving skills
Good to have:
- Experience activating sellers on products
- Ability to set objectives and allocate resources
- Excellent business acumen
- Understanding of Google's ad products
2 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in business related areas like Marketing, Strategy, Sales, Consulting, or other related fields.
- Ability to communicate in English and Japanese fluently to interact in this customer-facing role.
Preferred qualifications:
- Experience pitching and activating measurement solutions across a business organization and how to activate sellers on products.
- Experience influencing executives, managers, and sellers internally and externally.
- Ability to set objectives and results, and prioritize and allocate resources to impact initiatives and projects.
- Excellent written and verbal communication skills.
- Excellent thought leadership and structured problem-solving skills, with the ability to work on operational initiatives.
- Excellent business acumen skills, with the ability to grow in a fluid and ambiguous business environment.
About the job
As a Product Specialist, you will help to scale measurement product adoption across the APAC region by directly working with Google Customer Solutions (GCS) sellers and customers. You will work with a diverse group of internal and external stakeholders, influence executive business stakeholders, and work cross-functionally to direct the product activation strategy for GCS business programs.
In this role, you will lead the activation of measurement products for customer goals. You will advocate the needs, opportunities, and gaps that GCS customers experience with our Product teams. You will equip promoters with the right knowledge, resources, market insights, and tools to drive customer success and product adoption growth.
Additionally, you will have an understanding of our product portfolio across all ad products (i.e., Performance, Video, Measurement and Shopping) and drive measurement and attribution products and solutions. You will develop narratives and Go-to-Market solutions
around our objectives and key results and drive them. You will simplify and visualize concepts to present to executive stakeholders and decision makers. You will influence internal and external stakeholders (i.e., Global Product Leads, gTech, Sales, Vendor Teams, Agencies, etc.) to adopt and support these initiatives through effective communication and influencing skills.Google Customer Solutions (GCS) sales teams are trusted advisors and competitive sellers who maintain a relentless focus on customer success by bringing the best Google has to offer to small- and medium-sized businesses (SMBs), which are the backbone of our communities. As a member of our team, you’ll have the opportunity to work with company owners and make a real difference in their businesses by helping them grow. Together, we help shape the future of innovation for customers, partners, and sellers...and we have fun doing it.
Responsibilities
- Partner with GCS Sales teams, Google advertisers and agencies to increase adoption and usage of Google’s first-party data measurement solutions
(e.g., Enhanced Conversions (EC), EC for Leads, Customer Match, Conversion Lift, etc.). - Work with Sales teams based on a quarterly client list via co-pitches and pre-pitch support. Collate information regarding common objections, successful strategies, and product knowledge gaps, and facilitate internal and external product training.
- Develop an understanding of our GCS advertisers measurement opportunities and challenges in the privacy first world, in order to create activation
strategies to drive current and future measurement products across APAC and help evolve the future strategy and Go-to-Market approach. - Monitor and report on drivers/metrics. Work with team leads to ensure effective narratives are developed. Leverage those resources to equip
promoters with product knowledge and expertise.
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