The Programmatic Campaign Manager is an integral member of our programmatic advertising team. They focus on executing, managing, and optimizing programmatic campaigns for clients in the healthcare sector. With a deep understanding of media buying strategies and programmatic technologies, this role requires a blend of analytical prowess and creative problem-solving. Key responsibilities include: implementing, managing, and analyzing advertiser campaigns, including trafficking, troubleshooting, reporting, and optimization. The role also involves driving strategic revenue growth for each account, troubleshooting and resolving site and advertiser technical issues, and working closely with account management and other internal departments to communicate findings. This role requires the ability to execute and run digital advertising campaigns that deliver successful results and metrics/KPIs as determined by clients. Additionally, the candidate must understand how different 3rd party platforms work together (DCM, DV, DSP, GA/Adobe, Audience Quality platforms) to inform an overall strategy of optimizing towards performance.
Good To Have:- Familiarity with technologies like Liveramp
Must Have:- 3+ years online healthcare marketing and/or programmatic experience
- Proficiency in DSPs such as Yahoo DSP, The Trade Desk
- Understanding of backend DSP technology and algorithm feeds
- Strong excel and application-based math/formula skills
- Problem solving and troubleshooting skills
- Strong verbal and written communication skills