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Programmatic Specialist

Programmatic Specialist

1 Month ago • 2-5 Years • Marketing • Product Management

About the job

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cross-functional

Job Description

The Programmatic Specialist at Google's gTech Ads Solutions team advises key Google Ads clients on digital marketing and technology solutions. This role involves collaborating with advertisers to design media plans, implement complex technical solutions, and optimize campaigns for business growth. Responsibilities include building strong client relationships, collaborating with internal teams, developing client growth plans, leveraging market knowledge, serving as a Search product expert, advocating for new product features, and providing technical guidance. The ideal candidate will have experience in digital media, marketing measurement techniques (incrementality testing, media mix modeling, attribution modeling), data analysis, and strong communication and collaboration skills.

Must have:

Bachelor's degree or equivalent experience
2+ years digital media/marketing experience
Experience implementing and measuring campaigns
Excellent communication and collaboration skills
Data analysis proficiency
Knowledge of Search Products and online ads

Good to have:

MBA or MS, Computer Science degree
5+ years experience in internet products/technologies
Experience in marketing measurement techniques (incrementality testing, media mix modeling, attribution modeling)
Experience working with large clients

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
2 years of experience working with digital media or digital marketing/advertising solutions, implementing and measuring campaigns and providing client solutions.

Preferred qualifications:

MBA or MS, Computer Science degree, or equivalent experience.
5 years of experience in Internet products and technologies, with excellent written and verbal business communication skills.
Experience in marketing measurement techniques, including incrementality testing, media mix modeling, and attribution modeling.
Experience in Data Analysis, proficient in interpreting complex datasets, identifying trends, and translating findings into narratives.
Knowledge of Search Products, performance advertising market or online ads landscape.
Ability to work cross-functionally with multiple teams and stakeholders with excellent relationship building, collaboration, negotiation and influence skills.

About the job

gTech Ads is responsible for all support and media and technical services for customers big and small across our entire Ad products stack. We help our customers get the most out of our Ad and Publisher products and guide them when they need help. We provide a range of services from enabling better self help and in-product support, to providing better support through interactions, setting up accounts and implementing ad campaigns, and providing media solutions for customers business and marketing needs and providing complex technical and measurement solutions along with consultative support for our large customers. These solutions range from bespoke and customized ones for our customers to scalable support for millions of customers worldwide. Based on the evolving needs of our ads customers, we partner with Sales, Product and Engineering teams within Google to develop better solutions, tools, and services to improve our products and enhance our client experience. As a cross-functional and global team, we ensure our customers get the best return on investment with Google and we remain a trusted partner.

The gTech Ads Solutions team partners with the Large Customer Sales (LCS) team to provide product and data driven expertise to empower our largest and most sophisticated customers meet their advertising goals. Our Large Customer Sales teams partner closely with the world’s biggest advertisers and agencies to develop digital solutions that build strong businesses and brands. The team enjoys a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms and are uniquely situated to help shape how companies grow their businesses in the digital age.

Google creates products and services that make the world a better place, and gTech’s role is to help bring them to life. Our teams of trusted advisors support customers globally. Our solutions are rooted in our technical skill, product expertise, and a thorough understanding of our customers’ complex needs. Whether the answer is a bespoke solution to solve a unique problem, or a new tool that can scale across Google, everything we do aims to ensure our customers benefit from the full potential of Google products.

To learn more about gTech, check out our .

Responsibilities

Advise key Google Ads clients on digital marketing and technology solutions to address business issues, collaborate as a thought partner to design media plans and deliver complex technical solutions.
Build strong relationships with external advertisers to drive business outcomes through Google Ads, supporting planning, pitching, implementation, and optimization to boost product adoption and business growth.
Collaborate with teams to deliver growth plans for clients. Develop and apply knowledge of market and competitive environment for vertical and sub-verticals in solutions offered.
Serve as the customer's Search product expert by successfully delivering consultative digital marketing solutions that address complex issues and enhance the customer's sophistication and digital maturity.
Advocate new product features, assist with adoption through setup and provide technical guidance for infrastructure and data integration in Google Ads.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.