Programmatic Strategist

First, a little about us:

• Born in 2000 as an ad agency for the video game community
• Based in Los Angeles USA
• Ad agency partner for Indiana Jones, Doom, Starfield, Magic: the Gathering, Sonic, Final Fantasy and more! See our work at www.liquidadvertising.com
• Our clients are growing quickly — and so are we
• This position will report remotely to our CDMX office
• Please submit your application materials in English

If you’re a programmatic specialist and interested in video games, it’s time for you to level up with us! Our clients are long-standing, our team is experienced and cohesive, and we’re looking for an innovative programmatic strategist for our growing internal trading desk.

At Liquid Advertising, we’ve been helping video game publishers build their global fanbases for 25 years. We start with bringing big ideas and focused strategy to help our clients transform their videogame into a cultural phenomenon, then execute digital campaigns down to the last detail through display, social, page takeovers, digital video, and every other channel we believe will be effective.

What you’ll do

As our programmatic strategist, you’ll work with our strategy teams to execute complex media plans targeted at fanbases-- and potential fans-- of some of the world’s leading video game titles. You’ll collaborate with our media teams to build audiences, get creative by bringing new partners and tools to the table, and deliver challenging KPIs through the funnel from awareness to direct sales.

In our world, marketing for video games is as fierce a competition as you’ll find in the games themselves. You’ll work with our analytics team to synthesize data into big plans that engage fans and lead them into new game experiences.

Much of our team has been with us for years, despite a red-hot market with a lot of options. We believe this is the result of a collaborative culture where individuals are free to migrate toward their interests, and where learning is a constant.

Your main responsibilities

• Collaborate with strategy teams, bringing your knowledge of best practices and the partner landscape to their planning process
• Execute programmatic campaigns through DV360, TTD, Amazon, Yahoo!, Samsung and other partners and platforms
• Remain accountable for alignment with your strategy teams and the quality of ongoing campaign delivery
• Keep the fans front-of-mind all-the-time

Your experience and attributes

• 1-3 years of hands-on-keyboard programmatic trading experience including planning, managing, buying, pacing, optimizing, and reporting on programmatic campaigns
• Substantial experience collaborating with strategy teams
• Knowledge of the programmatic partnership landscape, including DSPs, DMPs, ad servers, third-party ad verification and fraud prevention platforms, and other partnerships
• Excellent spoken and written English skills

Other preferred attributes to highlight in your application

• University degree
• Being a fan of video games and pop culture!

The benefits and perks we offer

Base salary for this position is MX$25k-35k. Our generous benefits plan includes for private health a generous annual bonus plan.

Our people also enjoy comprehensive private health insurance, generous paid time off plans, enhanced retirement savings contributions, aguinaldo bonus, grocery allowances, home technology stipends, and other benefits.

Our stance

Liquid Advertising is committed to creating an anti-racist, anti-sexist environment. We're building an ad agency where committed and creative people from all backgrounds can do their best work.

No agencies, please. This is a pretty good representation of this position’s responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change as assigned. We regret we cannot consider applicants outside of Mexico or those requiring visa sponsorship at this time.

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