Public Relations Manager - Public Sector

1 Month ago • 6-8 Years • $130,000 PA - $160,000 PA
Public Relation

Job Description

Flock Safety is a technology company focused on eliminating crime and enhancing community safety through an intelligent platform. This platform integrates cities, businesses, schools, and law enforcement to provide actionable evidence for solving, deterring, and reducing crime. The company, valued at over $7.5B, is seeking a Public Relations Manager for its Corporate Communications team. This role involves soliciting customer stories, drafting press releases, pitching to news outlets, supporting press conferences, and building relationships with reporters and public sector customers. It's a fast-paced role requiring creativity, problem-solving, and exceptional communication skills to secure positive press coverage.
Good To Have:
  • Prior relationships with reporters
  • Prior relationships with public sector employees (especially law enforcement)
  • Bachelor’s degree in public relations, journalism, marketing, sales, or a relevant field
  • Public speaking skills
Must Have:
  • Soliciting stories from customers
  • Drafting press releases
  • Pitching stories to news outlets
  • Supporting press conferences
  • Building and maintaining relationships with reporters
  • Building and maintaining relationships with public sector customers
  • Creative, problem-solving mindset
  • Ability to handle a complex PR process
  • Exceptional communication skills
  • Eye for detail
  • Ability to balance many moving parts
  • Comfortable speaking with customers and reporters
  • Ability to extol the virtues of Flock Safety
  • Ability to work in a constantly-changing environment
  • Securing a high volume of positive press coverages each week
  • Responding quickly and efficiently to daily media questions
  • 6-8 years of public relations experience
  • Direct experience dealing with reporters
  • Comfortable cold calling customers or reporters
  • Familiarity in press release writing styles
  • Familiarity in media pitch writing styles
  • Solid understanding of the media landscape
  • Strong organization skills
  • Strong time management skills
  • Self-starter mentality
  • Ability to work independently
  • Ability to work quickly in a fast-moving environment
Perks:
  • Flexible PTO
  • 11 company holidays
  • Fully-paid health benefits plan for employees (Medical, Dental, Vision)
  • HSA match
  • 12 weeks of 100% paid parental leave
  • Additional 6-8 weeks of physical recovery time for birthing parents
  • Fertility & Family Benefits (Maven partnership, $50,000 lifetime maximum benefit for adoption, surrogacy, or fertility expenses)
  • Spring Health (mental health benefits: therapy, coaching, medication management, digital tools)
  • Caregiver Support (Cariloop partnership)
  • Carta Tax Advisor (1:1 sessions with Equity Tax Advisors)
  • ERGs (Women of Flock, Flock Proud, Melanin Motion)
  • WFH Stipend ($150 per month)
  • Productivity Stipend ($250 per year for Audible, Calm, Masterclass, Duolingo, Grammarly)
  • Home Office Stipend (one-time $750)

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Who is Flock?

Flock Safety is an all-in-one technology solution to eliminate crime and keep communities safe. Our intelligent platform combines the power of communities at scale - including cities, businesses, schools, and law enforcement agencies - to shape a safer future together. Our full-service, maintenance-free technology solution is trusted by communities across the country to help solve and deter crime in the pursuit of safer communities for everyone.

Our holistic public safety platform is comprehensive and intelligent, providing the actionable evidence needed to solve, deter and reduce crime across neighborhoods, schools, businesses and entire cities. Without compromising transparency or privacy, we are turning unbiased data into objective answers.

Flock strives to offer a career-defining experience where you can also make an impact on your community. While safety is a serious business, we are a supportive team that is optimizing the remote experience to create strong and fulfilling relationships even when we are physically apart. Our group of hard-working employees thrive in a positive and inclusive environment, where a bias towards action is rewarded.

We have raised over $700M in venture capital from investors including Tiger Global, Andreessen Horowitz, Matrix Partners, Bedrock Capital, Meritech Capital Partners, and Initialized Capital. Now surpassing a $7.5B valuation, Flock is scaling intentionally and seeking the best and brightest to help us meet our goal of reducing crime in the United States by 25% in the next three years.

The Opportunity

We are looking to hire a dynamic Public Relations Manager - Public Sector to join Flock Safety’s Corporate Communications team. In this role, you'll be an important part of a dynamic communications team, soliciting stories from customers, drafting press releases, pitching stories to news outlets, supporting press conferences, and building and maintaining relationships with reporters and Flock Safety’s public sector customers across the country.

This is a fast-paced, high-energy role that requires a creative, problem-solving mindset and the ability to handle a complex PR process. The PM should display exceptional communication skills, an eye for detail, and the ability to balance many moving parts. You should love speaking with customers and reporters, extolling the virtues of Flock Safety, and working in a constantly-changing environment. Success in this role requires securing a high volume of positive press coverages each week through tenacity and persistence, and responding quickly and with efficiency to daily media questions.

The ideal candidate has 6-8 years of PR and communications experience either with an agency or in-house, preferably for a technology company. Internship experience can be applicable, if appropriate. Direct experience dealing with reporters is required. Public speaking skills are preferable, as is experience dealing with public sector employees (law enforcement, elected officials, or city/county employees).

The Skillset

  • Ability to engage with, develop and maintain relationships with external stakeholders. You are comfortable cold calling a customer or reporter to pitch a story and you are not deterred by rejection.
  • Exceptional written and verbal communication skills, familiarity in press release and media pitch writing styles, and a solid understanding of the media landscape.
  • Strong organization and time management skills. You are able to balance a pipeline of multiple projects in various stages of development each week.
  • Self-starter mentality with the ability to work independently and quickly in a fast-moving environment. You meet deadlines, respond to requests quickly, and don’t require reminders to accomplish assigned tasks.
  • 6-8 years of public relations experience, either at an agency or in-house.
  • Prior relationships with reporters a plus, prior relationships with public sector employees (especially law enforcement) a plus
  • Bachelor’s degree in public relations, journalism, marketing, sales, or a relevant field a plus

Feeling uneasy that you haven’t ticked every box? That’s okay; we’ve felt that way too. Studies have shown women and minorities are less likely to apply unless they meet all qualifications. We encourage you to break the status quo and apply to roles that would make you excited to come to work every day.

90 Days at Flock

We are a results-oriented culture and believe job descriptions are a thing of the past. We prescribe to 90 day plans and believe that good days, lead to good weeks, which lead to good months. This serves as a preview of the 90 day plan you will receive if you were to be hired as a Marketing Analytics and Insight Manager at Flock Safety.

The First 30 Days

  • Gain familiarity with Flock’s PR process, meet with customers who have done press in support of Flock, onboard onto our PR and media monitoring software, and shadow multiple interviews with Corporate Comms team members and Chief Communications Officer. End this month with full literacy in Flock’s suite of products and media talk tracks for tough questions.

The First 60 Days

  • With increasing understanding of the business and the PR process, you will continue to become more autonomous at story sourcing, pitching, media relations and follow-up. You should be honing your pitches to determine what gets the highest rates of engagement/coverages and beginning to source press conferences and announcements. You should be able to handle basic media inquiries on your own.

90 Days & Beyond

  • At this point, you should be fully off and running. You should feel both comfortable operating at Flock and within the External Affairs and Communications teams, and you are confidently representing Flock as a spokesperson.

The Interview Process

We want our interview process to be a true reflection of our culture: transparent and collaborative. Throughout the interview process, your recruiter will guide you through the next steps and ensure you feel prepared every step of the way.

1. Our First Chat: During this first conversation, you’ll meet with a recruiter to chat through your background, what you could bring to Flock, what you are looking for in your next role, and who we are.

2. The Hiring Manager Interview: You will meet with your potential future boss to really dive into the role, the team, expectations, and what success means at Flock. This is your chance to really nerd out with someone in your field.

3. The Panel: Learn more about the team, responsibilities, and workflows. You should be prepared to speak about past projects, how you collaborate and communicate with others, and how you live our values. Depending on the team and role you are interviewing for, you may meet with several teammates as well as cross-functional partners.

4. The Executive Review: A chance to meet an executive and view Flock from a different lens. Be prepared to ask well-thought-out questions about the company, culture, and more.

Salary & Equity

In this role, you’ll receive a starting salary between $130,000 and $160,000 as well as Flock Safety Stock Options. Base salary is determined by job-related experience, education/training, as well as market indicators. Your recruiter will discuss this in-depth with you during our first chat.

The Perks

  • Flexible PTO: We seriously mean it, plus 11 company holidays.
  • Fully-paid health benefits plan for employees: including Medical, Dental, and Vision and an HSA match.
  • Family Leave: All employees receive 12 weeks of 100% paid parental leave. Birthing parents are eligible for an additional 6-8 weeks of physical recovery time.
  • Fertility & Family Benefits: We have partnered with Maven, a complete digital health benefit for starting and raising a family. Flock will provide a $50,000-lifetime maximum benefit related to eligible adoption, surrogacy, or fertility expenses.
  • Spring Health: Spring Health offers a variety of mental health benefits, including therapy, coaching, medication management, and digital tools, all tailored to each individual's needs.
  • Caregiver Support: We have partnered with Cariloop to provide our employees with caregiver support
  • Carta Tax Advisor: Employees receive 1:1 sessions with Equity Tax Advisors who can address individual grants, model tax scenarios, and answer general questions.
  • ERGs: We want all employees to thrive and feel like they belong at Flock. We offer three ERGs today - Women of Flock, Flock Proud, and Melanin Motion. If you are interested in talking to a representative from one of these, please let your recruiter know.
  • WFH Stipend: $150 per month to cover the costs of working from home.
  • Productivity Stipend: $250 per year to use on Audible, Calm, Masterclass, Duolingo, Grammarly and so much more.
  • Home Office Stipend: A one-time $750 to help you create your dream office.

Flock is an equal opportunity employer. We celebrate diverse backgrounds and thoughts and welcome everyone to apply for employment with us. We are committed to fostering an environment that is inclusive, transparent, and collaborative. Mutual respect is central to how Flock operates, and we believe the best solutions come from diverse perspectives, experiences, and skills. We embrace our differences and know that we are stronger working together.

If you need assistance or an accommodation due to a disability, please email us at recruiting@flocksafety.com. This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

At Flock Safety, we compensate our employees fairly for their work. Base salary is determined by job-related experience, education/training, as well as market indicators. The range above is representative of base salary only and does not include equity, sales bonus plans (when applicable) and benefits. This range may be modified in the future. This job posting may span more than one career level.

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