Public Relations New Media Planner

1 Month ago • All levels • Public Relation

Job Summary

Job Description

This role involves participating in content planning and operation for the company's official brand accounts and new media content planning and implementation based on important company and product milestones. Candidates should be passionate about new media planning, sensitive to social hot topics, and possess strong execution ability. Familiarity with platforms like Xiaohongshu, Douyin, and Weibo, along with good logical thinking and copywriting skills, are essential.
Must have:
  • Participate in content planning and operation for the company's official brand accounts.
  • Participate in new media content planning and implementation based on important company and product milestones/major events.
Good to have:
  • Experience with viral cases
  • Experience with relevant product new media cases

Job Details

Job Description

1. Participate in content planning and operation for the company's official brand accounts.

2. Based on important company and product milestones/major events, participate in new media content planning and implementation.

Job Requirements

1. Passionate about new media planning, sensitive to social hot topics/news points, strong execution ability, experience with viral cases preferred.

2. Passionate about the company and its products, familiar with the operational characteristics of active user communities such as Xiaohongshu, Douyin, and Weibo, understand company product user psychology, experience with relevant product new media cases preferred.

3. Possess good logical thinking and copywriting skills, curious, self-driven, daring to think and act, and committed to achieving goals.

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