Publishing Lead (Unannounced Project)

2 Months ago • All levels • Monetization

Job Summary

Job Description

The Publishing Lead will be responsible for the successful launch and growth of an unannounced mobile shooter title. This role involves creating and executing the publishing strategy from soft launch to global release, using key performance data to adjust the strategy. Collaboration with the development team to align publishing goals with game design and audience preferences is crucial. The ideal candidate will balance monetization, retention, and user growth, optimizing for long-term engagement, and work closely with marketing to ensure effective audience targeting and engagement. Responsibilities include crafting a publishing strategy tailored to the game's unique value proposition, understanding the target audience to shape acquisition, retention, and monetization efforts, and highlighting the game's core features and differentiators.
Must have:
  • Proven experience in mobile game publishing
  • Understanding of mobile shooter market trends
  • Strong leadership in strategic planning
  • Familiarity with key publishing KPIs (ARPU, DAU, etc.)
  • Ability to work independently and collaboratively
Good to have:
  • Experience launching action-based mobile games
  • Knowledge of regional differences in player behavior
  • Background in live-ops and long-term engagement strategies
Perks:
  • 5 weeks of annual leave
  • Additional paid time off
  • Career development opportunities
  • Home internet reimbursement
  • Gym membership
  • Mental well-being program
  • Monthly public transportation ticket
  • Language classes
  • Company pension scheme
  • Personal gaming account
  • Coffee, fruits, and snacks
  • Company events
  • Seniority awards
  • Referral program

Job Details

Job Overview

We are looking for an experienced Publishing Lead to support the successful launch and growth of an unannounced mobile shooter title. The ideal candidate has hands-on experience in mobile game publishing, understands the full publishing cycle from Soft Launch to global release.

This role requires someone who can craft and execute a publishing strategy tailored to the game’s unique value proposition, working closely with development to refine its positioning for key markets. Understanding the target audience will be critical in shaping acquisition, retention, and monetization efforts. The Publishing Lead will work alongside development to highlight the game’s core features and differentiators, whether that be its innovative mechanics, session-based multiplayer design, or deep progression systems.

Reports to

Publishing Product Director

What will you do?

  • Create and execute the publishing strategy from Soft Launch to global release, using key performance data to adjust strategy
  • Collaborate with the development team to align publishing goals with game design and audience preferences
  • Balance monetization, retention, and user growth, optimizing for long-term engagement.
  • Work closely with marketing and other teams, ensuring effective audience targeting and engagement.

What are we looking for?

  • Proven experience in a relevant publishing role.
  • Proven experience in mobile game publishing, including Soft Launch and global release.
  • Understanding of mobile shooters market and its ongoing trends
  • Strong leadership in strategic planning and decision-making
  • Familiarity with key publishing KPIs (ARPU, DAU, retention, LTV, etc.) and how to use them for optimization.
  • Ability to work independently and collaboratively across teams.

What additional skills will help you stand out?

  • Experience launching action-based mobile games.
  • Knowledge of regional differences in player behavior and monetization.

  • Background in live-ops and long-term engagement strategies

Benefits

Benefits and perks are tailored to the local market and culture. Our benefits in Berlin include:

  • 5 weeks of Annual Leave per calendar year
  • Additional paid time off 
  • Career development and education opportunities within the company
  • Home internet reimbursement
  • Gym membership through Urban Sports Club - Package M
  • Mental well-being program (iFeel)
  • Monthly public transportation ticket
  • Language classes
  • Company pension scheme with a company contribution up to 150 EUR per month
  • Personal Gaming Account 
  • Coffee, fruits, and snacks in the office
  • Company events
  • Seniority Awards  
  • Referral program - You can recommend the best talents to the company and receive a reward  
Please submit your CV in English to ensure smooth processing and review.

About Wargaming 

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.

Please see Wargaming Candidate Privacy Policy for details on how Wargaming uses your personal data.

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About The Company

Wargaming is a place where ideas, no matter how crazy, can be realized. Not every gaming company can offer such creative freedom. Discover the latest news. Become a trusted and recognized member of a constantly evolving team, where your creativity can flourish and there is always room to grow.

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