Publishing Lead (Unannounced Project)

3 Weeks ago • All levels • Monetization

Job Summary

Job Description

The Publishing Lead will be responsible for the successful launch and growth of an unannounced mobile shooter title. This role involves creating and executing the publishing strategy from soft launch to global release, using key performance data to adjust the strategy. Collaboration with the development team to align publishing goals with game design and audience preferences is crucial. The ideal candidate will balance monetization, retention, and user growth, optimizing for long-term engagement, and work closely with marketing to ensure effective audience targeting and engagement. Responsibilities include crafting a publishing strategy tailored to the game's unique value proposition, understanding the target audience to shape acquisition, retention, and monetization efforts, and highlighting the game's core features and differentiators.
Must have:
  • Proven experience in mobile game publishing
  • Understanding of mobile shooter market trends
  • Strong leadership in strategic planning
  • Familiarity with key publishing KPIs (ARPU, DAU, etc.)
  • Ability to work independently and collaboratively
Good to have:
  • Experience launching action-based mobile games
  • Knowledge of regional differences in player behavior
  • Background in live-ops and long-term engagement strategies
Perks:
  • 5 weeks of annual leave
  • Additional paid time off
  • Career development opportunities
  • Home internet reimbursement
  • Gym membership
  • Mental well-being program
  • Monthly public transportation ticket
  • Language classes
  • Company pension scheme
  • Personal gaming account
  • Coffee, fruits, and snacks
  • Company events
  • Seniority awards
  • Referral program

Job Details

Job Overview

We are looking for an experienced Publishing Lead to support the successful launch and growth of an unannounced mobile shooter title. The ideal candidate has hands-on experience in mobile game publishing, understands the full publishing cycle from Soft Launch to global release.

This role requires someone who can craft and execute a publishing strategy tailored to the game’s unique value proposition, working closely with development to refine its positioning for key markets. Understanding the target audience will be critical in shaping acquisition, retention, and monetization efforts. The Publishing Lead will work alongside development to highlight the game’s core features and differentiators, whether that be its innovative mechanics, session-based multiplayer design, or deep progression systems.

Reports to

Publishing Product Director

What will you do?

  • Create and execute the publishing strategy from Soft Launch to global release, using key performance data to adjust strategy
  • Collaborate with the development team to align publishing goals with game design and audience preferences
  • Balance monetization, retention, and user growth, optimizing for long-term engagement.
  • Work closely with marketing and other teams, ensuring effective audience targeting and engagement.

What are we looking for?

  • Proven experience in a relevant publishing role.
  • Proven experience in mobile game publishing, including Soft Launch and global release.
  • Understanding of mobile shooters market and its ongoing trends
  • Strong leadership in strategic planning and decision-making
  • Familiarity with key publishing KPIs (ARPU, DAU, retention, LTV, etc.) and how to use them for optimization.
  • Ability to work independently and collaboratively across teams.

What additional skills will help you stand out?

  • Experience launching action-based mobile games.
  • Knowledge of regional differences in player behavior and monetization.

  • Background in live-ops and long-term engagement strategies

Benefits

Benefits and perks are tailored to the local market and culture. Our benefits in Berlin include:

  • 5 weeks of Annual Leave per calendar year
  • Additional paid time off 
  • Career development and education opportunities within the company
  • Home internet reimbursement
  • Gym membership through Urban Sports Club - Package M
  • Mental well-being program (iFeel)
  • Monthly public transportation ticket
  • Language classes
  • Company pension scheme with a company contribution up to 150 EUR per month
  • Personal Gaming Account 
  • Coffee, fruits, and snacks in the office
  • Company events
  • Seniority Awards  
  • Referral program - You can recommend the best talents to the company and receive a reward  
Please submit your CV in English to ensure smooth processing and review.

About Wargaming 

Wargaming is an award-winning online game developer and publisher headquartered in Nicosia, Cyprus. Operating since 1998, Wargaming has become one of the leaders in the gaming industry with 15 offices worldwide, including studios in Chicago, Prague, Shanghai, Tokyo, and Vilnius. Our diverse and multicultural team works together to deliver a top-class experience to millions of players who enjoy Wargaming's titles across all major gaming platforms. Our flagship products include free-to-play hits World of Tanks, World of Warships and World of Tanks Blitz.

Please see Wargaming Candidate Privacy Policy for details on how Wargaming uses your personal data.

Similar Jobs

Stratosphere games - Initiative Application (Part-time/Full-time)

Stratosphere games

Berlin, Berlin, Germany (Hybrid)
3 Months ago
Airlab Inc  - LEVEL DESIGNER

Airlab Inc

Montreal, Quebec, Canada (On-Site)
9 Months ago
Daybreak Game Company LLC - Executive Producer - Magic The Gathering Online

Daybreak Game Company LLC

San Diego, California, United States (Remote)
1 Week ago
Epic Games - Senior Gameplay Designer, Fortnite

Epic Games

Cary, North Carolina, United States (On-Site)
3 Months ago
Intrepid Studios,  Inc  - Senior Gameplay Engineer

Intrepid Studios, Inc

San Diego, California, United States (On-Site)
2 Months ago
ByteDance - Machine Learning Engineer Intern (Global E-commerce Risk Control) - 2025 Summer (PhD)

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
InMobiInMobi - Director, Publisher Development

InMobiInMobi

London, England, United Kingdom (On-Site)
4 Weeks ago
ByteDance - Solutions Architect

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
1 Week ago
ByteDance - Software Engineer (Compliance) Intern - Global Payment

ByteDance

Singapore (On-Site)
1 Week ago
CoolGames - Yield Manager/Programmatic Specialist

CoolGames

North Holland, Netherlands (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Ubisoft - Senior/Mid Technical Artist - AAA The Division Resurgence

Ubisoft

Saint-Mandé, Île-de-France, France (Hybrid)
4 Weeks ago
Red Rover Interactive - Senior Server programmer

Red Rover Interactive

Oslo, Oslo, Norway (Hybrid)
11 Months ago
Worlds - Unreal Gameplay Programmer (Blueprints)

Worlds

(Remote)
1 Month ago
Final Strike Games - Gameplay Engineer II

Final Strike Games

Montreal, Quebec, Canada (On-Site)
4 Weeks ago
Gameforge - Customer Support Representative - German

Gameforge

Karlsruhe, Baden-Württemberg, Germany (Hybrid)
4 Months ago
Daybreak Game Company LLC - NOC Analyst

Daybreak Game Company LLC

San Diego, California, United States (Hybrid)
2 Months ago
UNIVRSE - Lead Developer (Unity)

UNIVRSE

Barcelona, Catalonia, Spain (On-Site)
4 Weeks ago
Cloud Imperium Games - Senior Tools Programmer

Cloud Imperium Games

Manchester, England, United Kingdom (On-Site)
10 Months ago
Argus Labs - Technical Artist

Argus Labs

Calgary, Alberta, Canada (Remote)
4 Weeks ago
UNIVRSE - Lead Developer (Unity)

UNIVRSE

Catalonia, Spain (On-Site)
1 Month ago

Get notifed when new similar jobs are uploaded

Jobs in Berlin, Berlin, Germany

Tesla - Parts Manager Germany

Tesla

Berlin, Berlin, Germany (On-Site)
2 Months ago
The Walt Disney Company - Retail & Franchise Marketing Internship

The Walt Disney Company

Munich, Bavaria, Germany (On-Site)
1 Week ago
Tonies - Manager Finance Processes & Data

Tonies

Düsseldorf, North Rhine-Westphalia, Germany (Hybrid)
4 Weeks ago
Cloud Imperium Games - HR Assistant / Coordinator

Cloud Imperium Games

Frankfurt, Hessen, Germany (On-Site)
4 Months ago
Fluence - Senior Power Systems Engineer (m/f/d) Grid Integration

Fluence

Berlin, Berlin, Germany (Hybrid)
6 Months ago
Tesla - Automotive Mechatronics Technician Apprenticeship

Tesla

Bavaria, Germany (On-Site)
2 Months ago
ION - Principal Technical Consultant - Endur

ION

Berlin, Berlin, Germany (On-Site)
6 Months ago
Tesla - Team Lead Plastics

Tesla

Brandenburg, Germany (On-Site)
2 Months ago
Tesla - Quality Engineer, Paint

Tesla

Brandenburg, Germany (On-Site)
2 Months ago
Tesla - Logistics Shift Supervisor

Tesla

Brandenburg, Germany (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Monetization Jobs

ByteDance - Product Manager Leader-Customer Service Platform-International E-commerce

ByteDance

Seattle, Washington, United States (On-Site)
5 Months ago
ByteDance - Search Operation Quality Assurance - Ads

ByteDance

Pasig, Metro Manila, Philippines (On-Site)
5 Months ago
InMobiInMobi - Product Manager

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
2 Weeks ago
ByteDance - Livestream Campaign Operations Manager - Philippines

ByteDance

Taguig, Metro Manila, Philippines (On-Site)
2 Months ago
ByteDance - Brand Partnership Manager

ByteDance

Austin, Texas, United States (On-Site)
4 Weeks ago
Paytm - Ads Sales - Manager - Noida

Paytm

Noida, Uttar Pradesh, India (On-Site)
6 Months ago
Anzuio - Senior Account Executive

Anzuio

New York, New York, United States (Hybrid)
1 Month ago
ByteDance - Video Coding/Transcoding Algorithm Engineer

ByteDance

San Jose, California, United States (On-Site)
5 Months ago
ByteDance - Software Engineer - Programming Language (San Jose, CA)(PhD)

ByteDance

San Jose, California, United States (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Wargaming is a company with a rich history and a bright future. Founded in 1998, we have grown from a small team of passionate gamers into a global leader in the gaming industry. Our focus has always been on creating immersive and engaging experiences for our players, and we are constantly pushing the boundaries of what is possible in the world of gaming.


But our success is not just limited to our games. We are also committed to giving back to the community and making a positive impact on the world. We have established a number of initiatives to support education, technology, and the arts, and we are always looking for new ways to make a difference.


So if you are a talented and ambitious individual looking to make a real impact in the gaming industry, Wargaming is the place for you. Join us, and be a part of something truly special. 

Belgrade, Serbia (Hybrid)

Berlin, Berlin, Germany (Hybrid)

Belgrade, Serbia (Hybrid)

Belgrade, Serbia (Hybrid)

Warsaw, Masovian Voivodeship, Poland (Hybrid)

Vilnius, Vilnius County, Lithuania (Hybrid)

Nicosia, Nicosia, Cyprus (Hybrid)

View All Jobs

Get notified when new jobs are added by Wargaming

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug