Regional Head of Content

MSL Group is an award-winning global public relations firm focused on building influence to deliver meaningful impact on business and the world.

Scope of the role

We are on the lookout for a highly motivated, regional Head of Content to join our Cape-Town based team. The ideal candidate is a strong writer, story teller and editor, with a love for crafting compelling and informative content and editorial.

Experience as a public relations content writer is preferred, as well as the ability to digest and translate complex industry jargon into understandable and educational content suited to target audiences. 

We’re on the lookout for someone that is eager to learn about our range of clients’ diverse industries, ready to give and receive honest and constructive feedback and guide the content team to new, great heights!

The successful candidate will be responsible for the creation of PR content on behalf of a suite of top-tier clients, predominantly in the corporate and financial services sector, with a sprinkle of consumer writing on the side. The ideal candidate is someone who is well-rounded enough to adapt their writing style to suit the communications strategies and styles of both B2B and consumer brands.

Responsibilities:

• Conduct desktop research and write content (mostly press releases and thought leadership articles) that hits the mark in terms of client brief and media expectations
• Work with client management teams to develop content calendars, ideas and topics
• Interview clients in journalistic fashion for content creation purposes
• Run our daily content meetings and help in sourcing and identifying news angles for clients
• Assist client service teams with generating ideas for content and run with the process from ideation to content creation
• Attend client-facing briefings and spokesperson interviews as required
• Assist with the editing and proofreading of case studies and other content for the MSL website
• Run MSL’s social media pages – developing both written and multimedia content
• Write thought leadership content purposed towards promoting MSL’s expertise and services
• Serve as support for client management teams and step in above and beyond your expected duties to fill gaps and help teams during busy periods
• Work in a fast-paced, deadline-driven work environment
• Use word processing, video/sound editing and related software and tools efficiently and effectively
• Perform data entry via content management systems for client websites such as WordPress and similar applications

• A tertiary qualification in English Studies/Journalism/Copywriting or related field
• 5+ year’s working experience as a content writer or in a similar role
• Proficient in MS Office (i.e. Word / Excel / PowerPoint etc.)
• Knowledge of how to use Canva is advantageous
• Basic knowledge of SEO content writing is advantageous
• Strong organisational, administrative and time management skills
• Knowledge of and experience with social media marketing is advantageous
• Wordpress or similar CMS experience is advantageous

Skills:

• Understanding of the content requirements for media in South Africa, spanning digital and written content
• Firm grasp of the multimedia content creation process
• Proficient in social media channels and the content requirements for each platform (Facebook, LinkedIn and Twitter)
• Strong written and oral communication skills
• Strong proofreading and editing skills
• Strong organisational skills
• Strong project management skills

Above all, you’ll be someone who:

• Is willing and eager to grow and improve
• Has a natural curiosity for learning new skills
• Is a natural team player and leader
• Conducts yourself with empathy and respect
• Wants to build a successful and flourishing career in content

Publics Groupe is proud to be an equal opportunity employer and prohibits any forms of Discrimination or Harassment. We celebrate diversity and are committed to creating an inclusive environment for all our employees in line with our Employment Equity Plan. All appointments will be based on qualifications, experience and best fit but preference will be given to all affirmative action candidates or designated groups.

Only shortlisted candidates will be contacted. Should you not hear from us within 2 weeks after submitting your application, please consider your application as unsuccessful.