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Retail Marketing Manager

Retail Marketing Manager

1 Month ago • 6 Years + • Marketing

About the job

2 skills required for this role

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innovation

cross-functional

Job Description

The Retail Marketing Manager at Google will develop and execute channel marketing plans with retail and carrier partners to boost Pixel device sales. Responsibilities include managing retail executions (online and offline), go-to-market strategies for new products, tracking campaign effectiveness, and building channel experience/digital education. The role involves collaborating with internal teams and cross-functional stakeholders, serving as the key contact for partner marketing across expansion markets. The ideal candidate will have 6+ years of experience in media agency management, including budget management and end-to-end campaign management. Experience in the smartphone sales industry and building strong collaborative partnerships is highly preferred.

Must have:

Bachelor's degree or equivalent experience
6+ years media agency management experience
End-to-end marketing campaign management
Develop and execute channel marketing plans
Go-to-market strategy planning and execution
Track retail strategy effectiveness
Build channel experience/digital education

Good to have:

Experience with third-party retailers or carriers
Strong business acumen
Understanding of smartphone sales industry
Proven analytical expertise

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
6 years of experience in media agency management including working with budgets.
Experience in managing end to end marketing campaigns.

Preferred qualifications:

Experience working with third-party retailers or carriers.
Strong business acumen and experience in building go-to-market strategy, planning and execution across online and traditional retail channels while managing large channel marketing budgets.
Understanding of and experience in the smartphone sales industry.
Passionate leader and communicator, with a demonstrated talent for building strong collaborative partnerships with product partners and other cross-functional teams.
Proven analytical expertise in applied to product development and marketing.

About the job

As part of the Retail Marketing team, you will join a team of retail specialists, creatives, experience designers, producers, product marketers, go-to-market strategists and brand managers whose mission it is to fundamentally change how people shop. Guiding your team's search for how to bring innovation and fresh thinking to retail environments is the question: "What if Google was a place?". You may be responsible for managing retail executions, both online and offline, for Google products such as Pixel, Google Home, Google wearables and more. Regularly, you provide guidance to retail partners on how to best bring Google ecosystems to life in retail environments.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Develop channel marketing plans with retail and carrier partners and execute campaigns to drive sales of Pixel devices, including always-on retail training programs, point-of-sale marketing, and other customer facing experience.
Plan and execute go-to-market strategies for new product (and feature) launches.
Develop methods to track effectiveness of retail strategy through measurement and customer research.
Establish and build channel experience/digital education as a key pillar for retail, own and drive user education metrics and grow local capabilities and tools in partnership with global, regional, and cross-functional stakeholders.
Be the key point of contact for partner marketing across expansion markets to internal Marketing teams and cross-functional stakeholders.

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About The Company

Google

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A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.